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A Strategic Marketing Plan for the Norwich Student Mark - Assignment Example

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The paper contains a strategic marketing plan for the "The HANGOUT" which aims to provide a leisure destination for diverse students of Norwich. The main target market is university students especially women. The HANGOUT provides fast service and friendly environment to its customers…
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A Strategic Marketing Plan for the Norwich Student Mark
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Download file to see previous pages The globalization and commercialization of our society have increased stress on our student population. The job of a student becomes tougher every day. This is not only induced by tougher work schedules but engagement in part-time jobs as well. This has increased the number of hours spent on work-related activities and has increased levels of mental stress. The bad shape of our economy has reduced leisure spending to a bare minimum. The consumer spending has been falling sharply since the recession hit the UK economy. According to Guardian consumer spending has shown a significant reduction with brands such as French Connection reported £12.8 million reductions in sales from previous quarter.
In such a depressing environment and so much course work, how can students relax? With reductions in part-time job opportunities, it is not possible to spend money on expensive leisure activities such as tours etc. The increase in petroleum prices reduces the chances of going on a long drive. The solution for students living in Norwich is HANGOUT. No entry fee and minimum prices will allow students to have a good time, meanwhile spending very little. The beauty of this business will not only be in its profitability but the service to the community. A nightclub will let energetic students engage in leisure activities that use up their pent up energy. This will keep students away from activities involving violence and drugs.
The music is a specialty of HANGOUT as we aim to cater to a diverse market. This diversity is reflected in our music selection. The business will provide a dance floor, food, drinks, and excellent music.’
The night club should be all about fun and entertainment, there should be a strict emphasis on peace. The management will ensure there are no brawls and fights in HANGOUT to provide a healthy recreational environment.    ...Download file to see next pagesRead More
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