It not only satiates the customers’ needs, but also influences the consumption pattern of the consumer and improves the product trend. The effect is not only limited to these areas but also affects the…
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Apart from the consumption part the employment sector is getting a huge boost as many graduates and employable individuals are being recruited in the sector. The salaries are quite impressive and this definitely is improving the economy as a whole. As a matter of fact a few educational institutes have introduced retail management courses which enable the students to get a detailed training in this field. The sector is no longer a matter of buying and selling; it has changed into a thorough research area. Scholars and managers are trying to understand the nuances of this industry and trying to figure out the consumer behavior, the factors affecting the sector, the government regulations, pricing and sales promotions. From the consumers point of view it not only sells their necessities but also provides them a social platform to interact. For some it is the only source of social activity.
If we look at the broader spectrum, we will see that the retail industry has crossed the borders and is now part of the global economy. The major retail players have taken full advantage of cross border trades and opening up of economies. This has not only created economies of scale but the marketers can now realign their supply chain management in a global way. They have the advantage of sourcing goods from the developing countries which offer competitive products at a
lower cost. In the operations part the sheer volume is making the profits soar high, in spite of price cuts. The advantages apart, there are a few shortcomings which makes retailing not an easy job. When the matter of global trade arises one must understand that the economy, society and political environment of each country will differ. Every country or region has its own economy, which is affected by multiple reasons. It could be political, technological, social or any other external factors. The
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Service Marketing Name: Course: College: Tutor: Date: Introduction Service marketing is the marketing sub field that can be divided into two main fields of goods marketing and services marketing. The goods’ marketing area includes marketing of the fast moving goods of the consumers and durables.
has been in business for more than 50 years as a supplier of targeted messages, a form of direct marketing services. It began by delivering leaflets and free product samples of fast moving consumer goods (fmcg) from door to door. It launched a publication called “Emma’s Diary” which was co-produced with the Royal College of General Practitioners.
The author states that the continued growth of non-profit and public sector marketing presents new and exciting challenges for marketing managers. While a product is tangible, a service is untouchable and not visible because it is not a physical material. A service is consumable and has to be experienced and cannot be owned.
People will always be in need to travel for different purposes to either long or short distances. But the thing that is important to be considered is to be updated with latest technologies and opportunities. Here we are going to focus on the UK travelling services and highlight the facts and figures and other information important to be aware of before going into this business.
It needs to be understood that customers have some pre-conceived notions and set beliefs pertaining to a product or service and a major or minor breakdown in those notions and beliefs create service failure. Service failures can be extremely costly for organizations as customers tend to switch to other organizations for better experiences and contentment in terms of services.
The paper will also identify the numerous stages in the services marketing process. It is evident from recent research that best practices in services marketing create a strong brand and eventually the brand develops the personality for the organization, service or product.
Effective services marketing are a complex undertaking activity, which involves various different strategies, tasks and skills. The study will deal with five personal encounters by the author of the study and its impact on his customer satisfaction. The author of the study will also highlight the experiences of the customer while purchasing different products and services.
These include the steps that are taken by the human resources management regimes within the organization or industry as well as the adequate ethical measures and considerations that are making the relevant rounds. On this token, people factor has
Speculations about its bad debts slashed AIB’s value by 15% which approximately amounted to €1 billion (Collins, 2009). The year 2008 had been turbulent for AIB. Profits slumped by 37% and a mammoth €500 billion fund had to be set up to take care of bad debts. It