Download file to see previous pages...
Over the years several researches have been conducted in order to have a better understanding of service marketing. Many of these researches are published in the ‘Journal of Service Marketing’. This report presents three research reports on service marketing. Each of them is published in ‘Journal of Service Marketing’. The report provides a comprehensive outline of all the important theories and analysis that are given in the three research reports. This report is made for the marketing manager of Wal-Mart. Titles of the three journals are ‘Push, scream, or leave: how do consumers cope with crowded retail stores?’, ‘Consumer perceptions of internet-based e-retailing: an empirical research in Hong Kong’ and ‘Services marketing in a cross-cultural environment: the case of Egypt’. These three papers are chosen because they are directly related to the retail sector. The researches and the results that are stated in these three papers are expected to help the marketing manager of Wal-Mart to make more effective decisions in future.
The research paper titled ‘Push, scream, or leave: how do consumers cope with crowded retail stores?’ is written by Anita Whiting who is from Clayton State University in USA. This report deals with the increasing problem of ‘crowding’ in retail stores. Heavy crowd in retail stores is a persistent problem for both retailers as well as consumers. Consumers are often stressed and frustrated due to heavy crowd in the store. Crowding badly affects the satisfaction level of the consumers. It reduces the time that is spent by the consumer in the store. Re patronage intentions of the consumers are also affected by the crowding. Business organisations can minimize the negative impacts of crowding by understanding the strategies implemented by the consumers to cope with the environment of a crowded retail shop. There
...Download file to see next pagesRead More
Service Marketing Name: Course: College: Tutor: Date: Introduction Service marketing is the marketing sub field that can be divided into two main fields of goods marketing and services marketing. The goods’ marketing area includes marketing of the fast moving goods of the consumers and durables.
has been in business for more than 50 years as a supplier of targeted messages, a form of direct marketing services. It began by delivering leaflets and free product samples of fast moving consumer goods (fmcg) from door to door. It launched a publication called “Emma’s Diary” which was co-produced with the Royal College of General Practitioners.
The author states that the continued growth of non-profit and public sector marketing presents new and exciting challenges for marketing managers. While a product is tangible, a service is untouchable and not visible because it is not a physical material. A service is consumable and has to be experienced and cannot be owned.
People will always be in need to travel for different purposes to either long or short distances. But the thing that is important to be considered is to be updated with latest technologies and opportunities. Here we are going to focus on the UK travelling services and highlight the facts and figures and other information important to be aware of before going into this business.
It needs to be understood that customers have some pre-conceived notions and set beliefs pertaining to a product or service and a major or minor breakdown in those notions and beliefs create service failure. Service failures can be extremely costly for organizations as customers tend to switch to other organizations for better experiences and contentment in terms of services.
The paper will also identify the numerous stages in the services marketing process. It is evident from recent research that best practices in services marketing create a strong brand and eventually the brand develops the personality for the organization, service or product.
Effective services marketing are a complex undertaking activity, which involves various different strategies, tasks and skills. The study will deal with five personal encounters by the author of the study and its impact on his customer satisfaction. The author of the study will also highlight the experiences of the customer while purchasing different products and services.
These include the steps that are taken by the human resources management regimes within the organization or industry as well as the adequate ethical measures and considerations that are making the relevant rounds. On this token, people factor has
The retailers are also on a constant lookout to change the sales and marketing methods with multiple options in price, product presentation and range of products. We can also see that the retail sector
Speculations about its bad debts slashed AIB’s value by 15% which approximately amounted to €1 billion (Collins, 2009). The year 2008 had been turbulent for AIB. Profits slumped by 37% and a mammoth €500 billion fund had to be set up to take care of bad debts. It
4 Pages(1000 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Service marketing for FREE!