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The Factors Affected the Market of a Family Run Online Tourism Agency Business - Term Paper Example

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The purpose of the study is to gauge the extent of the influence of the external factors that have a considerable impact on the family run business. A focused market approach promotes awareness amongst the various stakeholders for the products and services offered by the organizations…
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The Factors Affected the Market of a Family Run Online Tourism Agency Business
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Download file to see previous pages ‘In the tourism industry, more and more tourist service providers rely on the internet as a key communication tool that is enabling them to save costs and increase the number of customers’ (ICT, 2005). The globalization has further, made it easier for entrepreneurs to encash the vast potential in this new emerging industry. Suddenly the sedate and traditional tourism has ventured into the quarters which were hitherto beyond the boundaries of the imagination of the common people. The competitiveness has brought in a new fervor in the industry and new ideas and partnership in the field of tourism have become a norm. Therefore, tourism as a family run business needs to be redefined in term of changing global values and the study would be designed towards exploring the factors that affect the market of a family run online tourism agency business.
In recent times, there has been great mushrooming of these travel agencies and the tourism industry has flourished at an unprecedented rate. With the competition becoming tougher every day, it has become important that new strategies and plans incorporating new ideas and innovative vacation packages be introduced. Another very important aspect of the international business is that the compulsions of the present times require versatility in the work ideology and functioning, thus making it imperative that new skills and strategies are evolved to meet the emerging challenges with efficiency and unmatched proficiency. Thus it is important that online tourism business must go beyond the traditional family imperatives to encompass global partners to meet the challenges of contemporary times.
The purpose of the study is to gauge the extent of the influence of the external factors that have a considerable impact on the family run business. A focused market approach promotes awareness amongst the various stakeholders for the products and services offered by the organizations and facilitates easy to them by the people at large. ...Download file to see next pages Read More
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