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The Ipods Prospects in Terms of Customers and Features - Research Proposal Example

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"Ipod’s Prospects in Terms of Customers and Features" studies two aspects related to the product. The recent economic turmoil and the slowing sales of the product since 2007. In this context, the research studies this area with the belief that consumers are unwilling to replace their old iPods. …
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Download file to see previous pages The introduction of the iPod by Apple Inc. in 2001 has resulted in enormous sales of the product worldwide. Today, it is regarded as the de facto music player the world over and products and music continue to be released largely incompatible formats. In fact, nearly 70% of all modern cars manufactured since 2007 come with features that facilitate iPod integration.

Also, it will also be ascertained whether the crisis has discouraged people from spending on consumer products other than essential supplies such as food and clothing. Studying from this perspective will also benefit the study as this would help determine the strategies that Apple is adapting to overcome the changing demand in the market. In doing so, the study will analyze approaches such as pricing strategies and innovation that the company is believed to depend upon in fulfilling its targets.

Secondly, there is also widespread opinion among market experts that Apple has for long succeeded in boosting the sales for other products such as Macs due to the introduction and continued perfection of the iPod. In this context, the study will aim to establish through requisite analytical methods whether this is really the case. This situation is especially interesting as, during 2007, Apple sold nearly 1.6 million Macs and 21 million iPods, resulting in massive growths of 28 and 50 percent respectively in their respective markets. So far, sales of the iPod have increased by over 35% on an annual basis. All these figures substantiate the belief in the argument of the relationship between sales of Apple’s different products and the resultant impact on its competitors.

Further, Apple has sold the product in many markets and concentrates especially on markets in the United States, United Kingdom, France, Japan, and Australia. It would be interesting to determine the pattern of growth that the iPod has experienced in these individual regions and identify the relevant factors that have led to such patterns.  ...Download file to see next pagesRead More
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