MBA executive University / Innovation / Apples success is based on customer centric approach - Term Paper Example

APPLE´S SUCCESS IS BASED ON CENTRIC APPROACH? P number: Module: Module deadline: It is vital to note that, upon a thorough analysis of Apple Incorporation’s business operations, I hereby concur with the fact that the success of Apple Incorporation has hugely been promoted by the adoption of the customer centric strategy in its day-to-day business operations (Sadeghi 2012). Customer centric entails a business approach where company lays major emphases on ensuring that it works closely with its customers to understand their preferences and deliver products or services that perfectly satisfy their desired design and functional requirements.

On this basis, apple Incorporation has hugely been a customer centric company with its main goal aimed at promoting its ability to enhance user experience on its products thus promoting its competitive advantage in the global market of technology related products such as IPods (Fader 2012). Through direct communication with its targeted customers on its online glob, Apple Incorporation has always been able to capture the most desired user requirements. The well-established customer communication mechanism with the company has aided it ensure that it delivers products that its customers get a chance to confirm and propose that they meet their expected design layouts and functionalities.

In other words, Apple is customer centric in that it focuses on having close contact with its customers using features such as the customer feedback portal. The content of feedback acts as the basis for building their next products. When the next product is delivered, customers’ feedback is put into close consideration. Consequently, the company ends up developing products that perfectly satisfy customer requirements (Ireland, Hoskisson & Hitt 2008).Apple Incorporation maintains a high quality online data analytics system, which captures customer data about product features and preferences.

The company uses this information as the basis for designing their next products. For example, in the year 2010, Apple released IPod 4th generation, which has a touch screen and other quality features such as a 3.5 Inch Screen. Few months after the release, the data analytics system, along with the Apple community blog aided the company understand that their customers preferred some more advanced features such as more colour selections and a faster processor. This led to the release of the IPod 5th generation, which offered all the suggested customer needs plus some other features such as significantly better cameras.

The availability of an online store for its applications and files has made Apple much more successful in its business operations. Clearly, most music lovers are always much more motivated when they have device that can connect them to a storage area for all their desired songs (Sadeghi 2012). Apple Incorporation has always foreseen this desired user experience and thus provided its customers with the online store and an all time available support to ensure that customer preference is at the forefront of their business operations.

That is, a customer remains motivated by the fact that he or she can easily buy a device that not only stores the music he wants but also connects to a place where there is a readily available support from an Apple representative. In essence, this on spot availability of products and services for customers is a key feature in a customer-centric company, which has made apple very successful in its business operations (Ireland, Hoskisson & Hitt 2008). In general, Apple Incorporation has always been operating a business strategy where it puts immense efforts to ensure that it delivers three hundred and sixty (360) degrees positive user experience on its products and services (Fader 2012).

ReferencesFader, P 2012, Customer Centricity Focus on the Right Customers for Strategic Advantage. New York, Wharton Digital Press. Ireland, D, Hoskisson, E & Hitt, A 2008, Understanding business strategy: concepts and cases. Mason, OH., South-Western Cengage Learning.Sadeghi, S 2012, Defensive Strategy - Apples Overlooked Key to Success. Berlin, epubli GmbH.