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Inbound Marketing in Travel Trade Industry - Research Proposal Example

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In the paper “Inbound Marketing in Travel Trade Industry” the author solves the problem whether inbound marketing is the best marketing practices in the travel trade industry, and what is its impact on the growth of global tourism business. The primary stock is not any product…
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Inbound Marketing in Travel Trade Industry
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Download file to see previous pages In today’s world, to remain in the competition with other companies, a company is bound to have its customer service to maintain healthy relationship with their clients. With the internet, the process of marketing and selling of every product has found a new way to reach the common mass. Inbound marketing became the best possible way to convey required messages to the customers, which they cannot ignore. Inbound marketing provides the best opportunities to the companies who want to seize the customers who get in touch with them by converting their simple inquiries into profitable sales. The main task in inbound marketing is to detain new leads and reach out to those customers who are trying to buy their product. In the case of the travel industry, inbound marketing provides options to the existing or non-existing customers for choosing their destinations and facilitates them with different attractive packages to make their vacation enjoyable. They try to convince the customers in every possible way and make them buy their offered package. These strategies help the business to grow and reach new prospects in the competitive environment. The most important aspect of inbound marketing for a travel trade company is to present the service packages attractively in order to attract the customers who are calling them. In the last few years, the travel trade companies have facilitated their clients mainly with inbound marketing, providing all necessary help for solving their queries. The private, as well as government oriented travel companies, are providing customer care to their clients to match their expectations.  ...Download file to see next pages Read More
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