Globalization is an ongoing process by which societies, economies and cultures have become integrated through a network of communication and transportation. Globalization has spawned interest on the hospitality industry as this sector contributes to the economy of the country…
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What is the impact of global marketing with regard to positioning and branding? The complexity of globalization is presented here as the positive and negative effects, implication to local government’s tourism policies and marketing strategies of the hospitality industry.
Globalization has encouraged all kinds of people from all over the world to visit places of interest, to make business, study or to take a leisure vacation. As such, it is not rare to find different races of people gather in a place. What is the implication of this? This eliminates discrimination, brings cultural interaction and makes them understand each other. A friendly environment is created regardless of the color of skin. This gives an opportunity to managers of the hospitality industry to prepare a marketing plan that would suit to the individual culture and preferences of guests for a more profitable tourism. It makes managers understand different cultures. (scribd.com)
Purposes of travel of people have increased the market base for the whole industry, as now, people travel not only for holidays, but for other reasons too. In India, statistics show an annual 13% growth rate in tourism. In 2006, tourists’ number is 4 million as compared to 2.06 million in 2002. (India tourism, statistics and figure 2004) Tourists’ arrival in China is 21 million in 2009. From this figure, a large number of tourists come from Asia, followed by travelers from Europe, and then visitors from America. Asian visitors go to China for sightseeing and leisure as the first priority, meeting business second reason, to work as third and, visiting relatives as last purpose. . (China National Tourist Office)
As visitors come in to a tourist destination, they spend money that causes a multiplier effect in the economy. It has contributed to the GDP of countries; China, for instance has a total of approximately 5,201 hotels, a growth of nearly 20% since 1996. This represents a total of
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“The Impact on Globalization in Hospitality Industry Essay”, n.d. https://studentshare.org/miscellaneous/1563123-the-impact-on-globalization-in-hospitality-industry.
According to Giddens (2006), globalisation could be defined as an external force, which is an outcome of the changes in the economical, political, social and cultural conditions. These have contributed to enhanced global relationship.
The hospitality industry has not been spared by the impact of globalization. In fact, for the most part, the hospitality industry has benefitted much from this age of globalization. The restrictions which physical borders and distance has posed in the past are no longer a significant barrier because the internet has made it possible to virtually access tourist sites and consider their prospects.
Van Gundy (1988, p3) defines a problem as 'Any situation in which a gap is perceived to exist between what is and what should be'. According to Checkland (1981, p155) 'A problem is a condition characterised by a sense of mismatch, between what is perceived to be actually and what is perceived might become actuality'.
The report takes an analytical approach where all the dimensions of globalization are looked into and examined by presenting the political, economic, socio-cultural and technological impacts on the tourism and hospitality sector. Domestic policies are being taken in conformity to the needs and preferences international tourists.
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The UK is increasingly realizing the importance of the service sector, which has provided relatively more jobs for its citizens compared to all the other sectors.
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However, we generally think of the hospitality industry as including accommodations, restaurants, entertainment, tour and transportation services. In the UK this industry has become extremely important, topping a billion pounds sterling this year, and the
In general, there is a strong correlation between having a good economic performance and the increase in the revenue of hospitality, lodging, and tourism industry. Since there has been an increased in the market
However, measures need to be taken also for the support of the entrepreneurship as a factor contributing to the development of the local economy. In practice, it has been proved that the development of legislative texts for the regulation of various industrial