Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Market Strategy Planning and Effective Communication - Assignment Example

Comments (0) Cite this document
This assignment explores the market strategy planning and effective communication as one of the most crucial aspects of a firm entering a new market.  And the author of the paper states that the marketing mix is one of the most credible strategies for the organizations…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.8% of users find it useful
Market Strategy Planning and Effective Communication
Read Text Preview

Extract of sample "Market Strategy Planning and Effective Communication"

Download file to see previous pages Based on the paper, emerging markets become vital in the era of globalization and can be defined as the new area with high income and where the demand for the product can be created with relative success. A good marketer always tries to exploit the personal preferences of the persons to influence his behavior as a consumer of goods and services that he wishes to sell. It is important that strategy that is formed needs to be localized to suit the local conditions. The marketing mix ensures and exhibits an understanding of the cross-cultural values and handles issues with sensitivity. It uses various communication platforms to attract customers. Advertising, brand creation, market segmentation etc are used to promote goods and services. Indeed, advertisements are the most prolific example of segmented marketing where the contents of advertisements are decided by the target group. Hence, it has become the most widely used market strategy in organizations across the globe. (257) The fast changing environment of technological innovations has made it imperative for the people at large, to face the challenges of the new age with vigor and imagination. The impact of the computer has been extensive in almost every area of one’s life including professional and personal that has totally redefined the lives of the masses. The direct and indirect use of computer technology in every sphere has made it indispensable. The information technology with its huge scope has revolutionized the concept of distance and time and thereby, given a new meaning to communication. The popularity of the internet has also been one of the most promising instruments of advancing one’s business base and used extensively across the globe. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
(Market Strategy Planning and Effective Communication Assignment, n.d.)
Market Strategy Planning and Effective Communication Assignment. Retrieved from
(Market Strategy Planning and Effective Communication Assignment)
Market Strategy Planning and Effective Communication Assignment.
“Market Strategy Planning and Effective Communication Assignment”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Market Strategy Planning and Effective Communication

Effective communication

...?HCOMM o What tеchniquеs havе bееn most еffеctivе for sharing information and idеas? I work in a largе hospital, whеrе sharing knowlеdgе is vital to succеss in quality patiеnt outcomеs. It is not rarе for a largе hеalthcarе facility likе thе onе in which I work to incorporatе nеw knowlеdgе sharing initiativеs in thеsе timеs. What my hospital is doing that is rеlativеly uncommon is that thеy arе taking thеsе tеchnologiеs a stеp furthеr by providing a sort of nеtworkеd systеm that is not indеpеndеnt and intеrnal, but rathеr works as a sort of panacеa for incrеasing fragmеntation within thе cliеnt carе еnvironmеnt. For еxamplе, a patiеnt suffеring from a condition may havе a complicatеd history in which thеy havе sееn many outsidе... o What...
2 Pages (500 words) Essay

Strategy planning

... messages and new trends related to products (Xie & Hu, 2013). In relation to the strategic options that can be termed to be effective to be considered in the strategic plan include the following: Diversification Strategy: McDonald’s moves from awareness to actions and believes that leaders are themselves accountable for learning about values and respecting the customers standing in both the sides of its counters. Thus, in McDonalds both inclusion and diversity are a part of its culture and heritage. It is striving to achieve this goal every single day by creating an atmosphere for them to contribute their best. In this regard, with such values the company can intend to diversity its product offerings and create a niche market in countries...
21 Pages (5250 words) Essay

Most Effective Communication Interpersonal Communication

...? Most Effective Communication – Interpersonal Communication Most Effective Communication – Interpersonal communication How many times do we really pay attention to the way we communicate with others? We often really think that the way we communicate is great enough and is perfect. We seldom realize that it can be more effective if we decide to make changes in the way we communicate by following a basic framework of communication. Communication is further divided into numerous branches such as interpersonal communication, nonverbal communication, group and team communication etc. These branches are interconnected and are mutually effective when connected rather than being mutually exclusive. In this paper we are going to discuss effective...
9 Pages (2250 words) Essay

Effective Planning Process

... be most effectively done within the framework of properly structured organizational relationships and predetermined positions. For example Johnson Brian, president of human resources at Digital Equipment Corporation, integrated connection between business and human resource plans as one by which their human resource as well as line managers work equally to widen business plans and establish human resource needs, investigate the work force profile in terms of future business strategies, appraise emerging human resource concerns, and develop programs to deal with the issues and support the business plans that outcome in highest turnover. According to Brian, such joint efforts take place while human resource planners persuade corporate...
12 Pages (3000 words) Essay

Market planning

... made a marketing plan to re-introduce our light healthy baked chips. All our marketing is based on convincing our target market of the harmful effects of obesity and letting them know that CREX (light and healthy baked chips) can be beneficial for them. We position CREX in the low price high quality category where we face a fierce competition. We aim to attain a 5% market share in 5years from the competitors like Lays, Walkers and McCoy’s. For our marketing, we will adopt an Integrated Marketing Communication where all types of marketing tools that is sales promotions, advertisements, direct marketing, below the line activities as well as internet marketing are all synchronized so that there lies no conflict amongst any of them...
12 Pages (3000 words) Essay

Effective communication

...Communication: Effective Communication, Barriers and Improving Effectiveness Details: al Affiliation: Date of Submission: Communication: Effective Communication, Barriers and Improving Effectiveness Whether intentional or involuntary, any information, thought or felling shared between two or more individuals result in some kind of effect on the receiver(s). However, the outcome may not necessarily serve the communicators desired/pre-planned/designed purpose. In this regard, therefore, effective communication refers to the transmission and the subsequent receipt of written or verbal information/message devoid of distortions for a common understanding between the source and the receiver(s) (Keyton, 2011). In other words...
1 Pages (250 words) Assignment

Effective and Non-Effective Communication

... of communication. As with any practice, communication can either be effectively practiced or ineffectively evidenced. As a function of seeking to understand this dichotomy in a more full and complete manner, the following analysis will be contingent upon discussing the importance of effective communication strategies; alongside referencing key examples of communication failures that threaten the entire firm/organization/group in question. Communication is essential in every interaction because it is through this process that an individual makes clear his/her thoughts and ideas. The human resource specialist must understand the conversation cycle and look for other means for communication. Therefore, a best practice would...
5 Pages (1250 words) Research Paper

Strategy planning

... Learning. Kim, E., Fiore, A. M., & Kim, H. (2011). Fashion trends: Analysis and forecasting. Oxford: Berg. May, G. L. (2010). Strategic planning: Fundamentals for small business. New York: Business Expert Press. Wittmann, R. G., & Reuter, M. P. (2008). Strategic planning: How to deliver maximum value through effective business strategy. London: Kogan Page. Young, A. (2014). Brand media strategy: Integrated communications planning in the digital era....
3 Pages (750 words) Essay

Mass & Direct Communication in Market Strategy

Marketing strategy and communication tools become the most important ingredients of the business strategy that helps to promote business in the cut that-throatonment.
In the past, the 4Ps (product, price, place and promotion) of marketing strategy were highly relevant mainly because of the three reasons: There was lack of variety within the products; people were exposed to limited means of publicity, and promotional activities were more localilocalizedtz. Therefore, under the given restrained parameters, the strategy satisfied both the customers and the retailers. But the fast advancing technology and rapid globalization has dramatically changed the dynamics of the business. In the contemporary times, the technological advance...
16 Pages (4000 words) Research Paper

Marketing Strategy and Planning: Credit Card Market

... Marketing strategy and planning Introduction ‘Credit’ and ‘Debit’ are the two of the most important terms in the global financial market. In simple words ‘credit’ is referred to the method in which products and services are sold to the buyers who do not have cash in hand at time of purchasing. With the advent of credit card this process has become easier than ever before. The history of credit card can be traced in the market of the early 19th century. As per Encyclopedia Britannica "the use of credit cards originated in the United States during the 1920s, when individual firms, such as oil companies and hotel chains, began issuing them to customers." (New York University, n.d.). Since...
11 Pages (2750 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Market Strategy Planning and Effective Communication for FREE!

Contact Us