StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing Ethics and Marketing Success - Assignment Example

Comments (0) Cite this document
Summary
 This essay discusses marketing ethics and success that all issues within the organization are handled according to prescribed norms of ethical practices which should be applicable to all departments including marketing. Marketing is the primary area of concern for all business organizations…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.7% of users find it useful
Marketing Ethics and Marketing Success
Read Text Preview

Extract of sample "Marketing Ethics and Marketing Success"

Download file to see previous pages Any such deficiency sooner or later is likely to have a rebound effect on the future success or failure of the business organization. Rigorous application of marketing ethics is therefore essential for any short or long-term success.
‘Ethics are the moral principles and values that govern the actions and decisions of an individual or group’- (www-rohan.sdsu.edu). Whenever a moral dilemma surfaces during the course of some action, ethics provide the guidelines for taking the appropriate decision. They are unlike the law in the pretext that the latter is enforceable in a court of justice while the former is to be practiced conscientiously. Ethical violations can either be intentional or inadvertent (Upshaw, 2005). Intentional violations include conspiracies to defraud, mismanagement for financial gain and cover-ups for illegal actions and the inadvertent violations include regulatory abuse due to ignorance, poor products due to inadequate quality controls and unintended environmental damage (Upshaw, 2005).
Historically, in actual situations, however, it has been seen that ethics are sometimes neglected in order to attain short-term gains in the volatile consumer market. Ethical practices have frequently been ignored in order to make immediate profits but proved disastrous in the long term. One such example is that of Pfizer Pharmaceuticals Company which has a worldwide presence but has been known to violate business ethics on numerous occasions. The company is one of the giants in research and development on drugs and has come up with innovative products for human as well animal use. Healthcare ethics have a standard which is unparalleled in any other organization as it directly involves playing with human life. Pfizer has been blamed for launching new drugs without issuing warnings of the side effects associated with their use which could prove fatal in individuals prone to such side effects.   ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Ethics and Marketing Success Assignment”, n.d.)
Marketing Ethics and Marketing Success Assignment. Retrieved from https://studentshare.org/marketing/1730013-marketing-ethics
(Marketing Ethics and Marketing Success Assignment)
Marketing Ethics and Marketing Success Assignment. https://studentshare.org/marketing/1730013-marketing-ethics.
“Marketing Ethics and Marketing Success Assignment”, n.d. https://studentshare.org/marketing/1730013-marketing-ethics.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Ethics and Marketing Success

Success in Marketing

... Success in Marketing Success may be defined in terms of the level of social status or achievement of specific goals set by an individual. Social status of a person can be defined as the position he or she holds in the society. There can be achieved or ascribed status but more concentrate on the achieved status which comes from what an individual acquires throughout his or her lifetime. Occupation is an example of status that can either be achieved or ascribed. This can be achieved through one gaining the right knowledge and skills to succeed in a certain occupation and acquire a higher position, such a person is said to be successful (Paish 10). A brochure consists of basic information of something, which has quick summary about...
3 Pages (750 words) Essay

Marketing ethics

...?Good Marketing Ethics Ethical standards in business basically refer to the actions taken organisations as well as employees to ensure that their activities and operations are not detrimental but helpful to the surrounding community. Corporations endeavour to engage in ethical marketing as they perceive that this is what modern consumers expect. Some customers procure goods and services from certain outlets simply because they feel that those outlets cater for their needs as customers and are that these outlets conduct themselves ethically. In reaction to such trust shown by their customers, some companies actually increase their spending towards ethical marketing. The UK Co-operative bank is a perfect illustration of a business...
3 Pages (750 words) Essay

Marketing Ethics

...? MARKETING ETHICS (Nestle and Artificial Sweeteners) of (affiliation) Introduction The globalization trend created tremendous pressure for large firms to do business more competitively; marketing and advertising strategies are constantly reviewed for any changes and revisions that will help a global firm hold on to its market share, expand it, and at the same time, inspire intense consumer loyalty. This highly-competitive nature does not exempt the world's biggest food and beverage companies. The desire to grow bigger is a driver in business activities, and sometimes it brings into question some marketing techniques. The modern food industry, in particular the processed foods sector, requires big players; size can help for obvious reasons...
3 Pages (750 words) Essay

Marketing ethics

...Marketing Ethics Related to McDonald's Ads Aimed at Children Marketing ethics can be considered to be considered to be a branch of business ethics.There are two main perspectives in business ethics. One position is oriented towards the interests of the shareholders or stockholders while the other position is based on the interests of the stakeholders. In the stakeholders-oriented perspective the interests of each and every one of the parties involved in the business are taken into account. Marketing ethics can be viewed according to these main ethical positions. In this essay the marketing campaigns aimed at children by McDonald's Corporation are discussed from different points of view taking as reference the shareholders-stockholders...
8 Pages (2000 words) Essay

Marketing Ethics

Moreover, if the employees are made to perceive the organization positively, they become motivated to work in the organization increasing their productivity. The management of an organization may decide on the values and characteristics the organization wants the public to associate it with. When the desired values have been established, they should be translated into an appealing marketing language. The Public relation’s department should then popularize the values among the employees in the organization before publicizing it eternally.
Ethics refer to the moral values and principles that guide a person in decision making (Brenkert, 2008). Several ethical issues exist in the field of marketing. Predatory pricing in dev...
1 Pages (250 words) Essay

Marketing Ethics

... Marketing Marketing Ethics There has for long existed moral condemnations of marketing, even before marketing came into being a field of study. The past few decades experienced a remarkable increase in ethical concern. Arguably, marketing is predominantly susceptible to disapproval of moral practices. Marketing subdisciplines offer extensive opportunities for unethical conduct (Arnold, 2009, p. 123). Commercialism and marketing activities have not fared well in view of most ethicists, and it is only in recent times that a more thorough evaluation of business ethics occurred. Pride and Ferrell (2012, p. 104) describe marketing ethics as a dimension of social responsibility that involves principles and standards that delineate...
6 Pages (1500 words) Research Paper

Marketing ethics

...Marketing ethics Introduction Ethics is a vital factor in the field of corporate governance, which has a considerable impact on performance of an organization. The factor can be related in two distinct ways through ethical assumptions and values that maintain a particular regime of corporate governance. The second theory is evident in methods used by organizations to manage their ethical performances. Ethics of governance is the term used to describe the first association; whereas, the latter association can be referred to as governance of ethics (Rossouw, 2009). An effective governance framework aligns organizational strategies with environmental and social concerns, enabling organizations to realize profit. However, in contemporary...
12 Pages (3000 words) Essay

Marketing Success

... Marketing Success Target Market The bottled water market segment in United States has grown rapidly in the last few years. Target market for the bottled water can be subdivided into two groups such as those individuals belonging to minority groups and people who are health conscious. Often youth belonging to low income segment are the ones who desire for such products. On the other hand parents in minority groups in United States prefer to purchase bottled water for their children over tap water. Individuals who are health conscious and do not prefer soda or carbonated drinks can be considered to be target audience for the product (Whitman, 2014). There can be high value created by the product for target consumers in terms of quality...
2 Pages (500 words) Research Paper

Success of Marketing Strategies

... «Success of Marketing Strategies» Any organized human activity, which is done in-group, will be most times constituted into an organization. So, Organization is a structure with a ‘collage’ of humans doing their allocated work under the supervision of a leader, for the benefit of the organization as well as them. These workers will normally be apportioned into different departments for better arrangement or streamlining of work. Among the many departments, which constitute an organization, the marketing department’s role is omnipresent and crucial, as it can only boost an organization through various strategies and crucially will reach the all important consumer. With every organization wanting to expand their reach...
13 Pages (3250 words) Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Marketing Ethics and Marketing Success for FREE!

Contact Us