Marketing - Public Relationship - Assignment Example

Marketing – Public Relationship In this day and age, it is of paramount importance to know that global retailers have been playing all forms of dirty tricks and employing tactics which are unbecoming of their relevant stature. They have joined in the global capitalism bandwagon and thus have brought in a great amount of disharmony amongst the related ranks. The element of fair trade and corporate social responsibility has been shattered beyond belief. What has happened in the present times has been very difficult to envisage as the affects are magnanimous and the consequence gigantic. Therefore it is a good exercise to understand that the world of global retailers is on the move, and not exactly for all the right reasons. There are just too many and varied implications which need to be taken care of, and which shall be solved in an amicable way if proper addressing of the needs and requirements are ascertained. The times have changed and so have the values which have engulfed the global consumers as these retailers have ruled the roost for way too long now. Now is the time to make a difference – as this change will eventually bring in the much needed sanity that has been missing in action for a long time. This paper discusses the basis of public relationships that have come up with the passage of time and how these have played their due roles at aligning responsibilities and debates of ethical marketing, and so on. One must understand that the world of today has not been based on a fair trade principle. Even though there is a good amount of talk on this subject, the fact of the matter is that there still are many shortcomings that one can witness within the related ranks. In essence, promulgation of the ethical debate has been marred by profits which are being usurped by the investors, agents of global capitalism regimes, stakeholders and top management concerns of these organizations. In order to produce goods, the role of labor is indeed very essential (Peterson 2007). This is because the labors have a definitive role to play within the work manifestations, no matter which avenue of the trade they are involved within. This has called for a better understanding of the subject of public relationship when one discusses the tangent of growth and development within the business of global retailing, which has been widespread for all the right reasons. Much emphasis has been placed on the fact that things should be done the right way because employing slave labor does not do justice with the global retailers and their mage is also affected in a very negative way. Therefore what is asked of these global retailers is that they must manifest their truest selves through incorporation of their work by being ethical and moral, and thus limiting their approach through different realms, all of which would focus a great deal on how things shape up within the dynamics of business. The reports which suggest that global retailers are involved in wrong practices stands as a true one because there is reason enough to believe such a premise. Moving ahead, the discussions on corporate social responsibility also discuss the finer aspects of being ethically clean and then understanding how the organizations of present times could manifest themselves whilst being in line with the policies of the time, which are based on an agenda of collective growth and development, and which takes into consideration the productivity regime whilst being an essential part of the moral tangents. This has been proven with the passage of time, and the collective growth and development mechanisms have been given the significance that it has rightly deserved time and time again. The corporate social responsibility debates are all the more important because these discuss the predicaments which come up within a system and which mar it from differential contexts. In this day and age, it is very important for an organization to remain ethically clean as per its actions so that it achieves effectiveness and efficiency within it and manifests to the end consumers, stakeholders and competitors that all its actions and undertakings are indeed very clean and apparent. The corporate social responsibility debates have become important because the global retailers have perhaps forgotten their roles and shown to the world that they have lagged far behind than what is expected of them, and how they shall showcase their true talents through provision of value for the sake of the people who work under them or with them. These angles should always be covered up with a sense of purpose and authority so that success for the sake of the global retailers could be attained at the end of the day. Therefore the corporate social responsibility discussions are significant because these make one understand how the global retailers are manipulating the rights of the consumers and what best can be done to thwart away the rights and actions of the same (Kline 2005). The pressure groups and their actions are also studied within the same light, because this remains an important area where much could be written home about. The global retailers should never be allowed to employ slave labor which can be in the form of the children who work because they have nothing better to do, and that their parents send them off for work so that they could earn for their home and give something of value back to their parents. This remains a sad state because organizations must show their responsibility time and time again, and give their very best no matter how trying or tough the circumstances turn out to be. Their actions should remain clean and they must give in their best no matter how difficult it gets at the end of the day. Therefore the discussion on corporate social responsibility is always an interesting one as it takes a clear look at a number of different angles, all of which deem significance on the point of the role of the global retailers from the long term standpoint. When it comes to the ethical marketing realms, the global retailers have a definitive role to play as well. This is because the ethical marketing quarters bank a great deal on the way the marketing is basically done. It has a huge responsibility because the global retailers always look to gain an edge or two and in that process do something which is considered immoral and unethical right from the beginning of such debates and discussions. Ethical marketing is always a controversial topic because it takes into consideration the areas which can literally make or break the business of these global retailers, who now have a name to reckon with, in the whole wide business fraternity. The ethical marketing circles suggest that the global retailers must focus their energies on doing things which are correct and which look at providing a path that is geared towards the future more than anything else. There is a dire need to pinpoint the basics when one understands the notion of a positive change – a change that shall set the ball rolling and allow the global retailers to manifest a positive message in the long run nonetheless. The retail circles are being constantly criticized for their actions and undertakings since they have employed or are making use of children for their labor exercises and works (Gilbert Jr. 1996). This is a gross misrepresentation of how things should have been working but are not when one considers the case of the global retailers who have significant contributions within the world of business and specifically retail. The ethical marketing angles therefore come out in the open and touch upon the significant elements of change which are there for the overall goodness of the organizations and indeed the industries that they are a vital part of. Sound organizational concerns always make it a point to be as ethical as they possibly can because there is a lot at stake when one thinks of the work tasks that they have to do and the actions that they have to undertake on a regular basis. These are very significant pointers for understanding how global retailers function and what kind of activities they plunge into on a consistent basis. The flip side of this discussion suggests that those organizations which are unwary of the negatives that come with the employment of the children within these organizations as the labor union end up being criticized for their wrongful and improper ways. There is a good amount of negativity that exists for such organizations as people at large never appreciate any such ideas and understandings. There is no middle ground in hiring the young ones to meet the cash profits and incentives that these global retailers earn at the hands of these toddlers. What must happen is a clear cut understanding that success by these organizations can only be achieved if things are set right and that too from the very beginning by employing adults and not any kids at all. The organizations (or global retailers) which get involved within such practices are usually the ones that are on the receiving end because no one appreciates the large organizations to employ children within their realms. They receive the flak for such practices which are not only unethical but also based on all the wrong footings. When this happens, the public relations or the publicity for such organizations is based on a very negative stance as well. They are criticized for what they do and how they use the young ones for their own specific purposes. This is a very detesting act on the part of the consumers as well as other corporations which want such global retailers to get rid of the negativities which have come up within their ranks. The negativities can thus be removed if there is a proper incorporation of ideologies which take care of the children as well as the individuals who are physically handicapped yet treated in a very unequal way (Barnett 2005). Such proactive discussions are important because these pinpoint the grey areas and understand how problems could be solved in a very quick and amicable way. In essence, the global retailers are usually the ones who must stand out here and make their voice heard because they have a lot of work to do on their hand. Success will only be achieved when there is adequate arrangement for doing things the right way and bringing ethics into such discussions would only be deemed as one of the most corrective ways. The negative publicity thus gained by these global retailers has a very lasting effect on their overall working domains. They are not seen as the most apt organizations and business concerns around and hence all their actions and undertakings are understood and analyzed in a negative fashion. The discussions of Fair Trade are also significant here because Fair Trade preaches one and all to have equal measures of doing and conducting business, and without highlighting how negativities would engulf within the systems. The organizations of today have a much better understanding of how things will shape up in the future than the same was the case in the yesteryears. This is a very important yardstick for finding out what kind of influences it will have on the different publics and what kind of measures are required to be done to thwart any such predicaments within the workplace domains. Fair Trade teaches the different publics to be as forthright about their own selves to the organizations as they can be and same is the case with these business concerns and organizations. If Fair Trade does not play its role in a proper way, then there are bound to be serious issues for one and all within the midst of things. It is for this reason that businesses of today have banked a great deal on how public relations or publicity have played their respective roles and how people have understood these organizations and business concerns in essence. Similarly, if these organizations keep on recruiting children within their ranks and get the best out of them where the eventual benefit is their own, there are bound to be legal ramifications for them as well (Mazze 2001). Different institutions and even individuals can sue them for their negative role within the society and thus the publicity of these global retailers would come down drastically. It might also be possible that certain cross-sections of the society do not appreciate the idea of being connected with such global retailers, and hence boycott their products. This is a very strong deterrent to their working mechanisms and hence all-out efforts should be made to keep away from such practices, as much as possible. All said and done, the global retailers have a lot of work on their hands. They must set things right on a proactive basis, and employ practices which are much needed. This will create a sense of growth and development, as well as inculcate values of trust and empathy for the sake of the different publics which are attached with these global retailers in one way or the other. It can be safely said that no organization would like to have negative publicity for its business as this is too loud a voice that can be heard when its name crops up within the different cross-sections of the society. Therefore it would always be a good omen if the corporations and global retailers play safe and do the ethical things and undertake actions which are moral from the beginning so that success could be achieved at the end of the day. Bibliography Barnett, C. (March 2005). The Political Ethics of Consumerism. Consumer Policy Review 15 Gilbert Jr., D. (1996). Ethics through Corporate Strategy. Oxford University Press Kline, J. (2005). Ethics for International Business: Decision Making in a Global Political Economy. Routledge Mazze, E. (2001). Specialty Retailers: Marketing Triumphs and Blunders. Quorum Books Peterson, R. (2007). Small Retailer Employment of Older Workers: An Assessment. Journal of Business Strategies 24 Read More