CHECK THESE SAMPLES OF MARKETING: ethical challenges marketers face when developing an IMC campaign
However the 'Larry the fun Koala' campaign will have an edge.... Product DescriptionThe product that we have been allocated to design the advertising campaign for is a children's book called "Larry the fun koala".... Integrated Marketing Communications (imc) is defined as: "A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation....
9 Pages
(2250 words)
Essay
when considering the communication mix options available for marketers today, the highly developed communication industry coupled with the widespread use of Internet has provided new means of interactive marketing such as web sites, online stores, and a host of other innovative and informative means such as CD Rom catalogues and Video screens in supermarkets, altering the traditional mix of promotional tools drastically.... The essay will further focus on the challenges in designing and deploying effective direct marketing campaigns, which are creative and exciting enough to compete with the overall advertising clutter competing for consumer attention....
9 Pages
(2250 words)
Coursework
when a corporate official is faced with real situations abroad, this advice can give rise to conflicts and ambiguity, when actual situations require responses which are incompatible with the ethical norms in the home country.... The international marketer can face a difficult dilemma when he has to respond to situations where there is no local law, where local practices forgive a certain behavior, or the companywilling to “ do what is necessary” is favored over the company that refuses to engage in practices that are not ethical....
20 Pages
(5000 words)
Essay
when looking at services businesses, it is crucial to understand that they are different from businesses that produce physical goods.... when marketing, these businesses need to focus on the people who will benefit from the services, the physical evidence that can show the quality of the service being provided, and the process of delivering the services.... Service businesses face the challenge of differentiating their services making this hard to gain a competitive advantage....
6 Pages
(1500 words)
Essay
This is considered the start of a successful marketing campaign.... Many big companies have been implementing new ways of technology and media that will help them in their imc strategies.... imc has become very beneficial to companies in maintaining their competitive advantage, by helping them focus on marketing, operations, and sales resources in promoting the same messages to consumers and by making sure that marketing and sales promises are consistently being delivered....
12 Pages
(3000 words)
Essay
The Autumn/Winter 2015 campaign strategy aims to expand consumer base by increasing product awareness, visibility to the consumers, increasing the sales, and expanding the communication channel.... ome of the features include the consumer purchasing characteristics, changing trends in the market, value preposition, and ethical consideration (Gould, 2000; Caywood, and Ewing, 2001).... The paper focuses on John Lewis through an integrated marketing communication strategy that cuts across offline, online, social networks, and mobile strategies....
18 Pages
(4500 words)
Essay
The goal of this paper is to describe how a PR campaign is planned and managed, in general, across different organizations and sectors.... hellip; This paper illustrates that PR planning and implementing stages and procedures can be modified, depending on the exact role that the PR campaign plan intends to fulfill.... PR roles can include, but are not limited to, the following: (1) cause or relationship marketing- create and preserve relationships to build customer loyalty; (2) communication- share ideas, messages, or opinions through verbal/nonverbal/symbolic expressions; (3) community relations- build relationships between/among organizations that impact one another; (4) crisis management- respond to different kinds of crises and maximize potentially positive outcomes; (5) integrated marketing communication (imc)- merge PR, marketing, and advertising to attain a uniform marketing approach; (6) issues management- identify organizational issues and appropriately and strategically respond to them; and (7) media relations- create relationships between the media and the organization....
41 Pages
(10250 words)
Essay
By definition, Integrated Marketing Communication (imc) is a new aggressive tool and approach adopted by companies to avail utmost benefits from their advertising efforts.... rdquo; This outlook of interactive marketing is evidently stimulated by Integrated Marketing Communications (imc) (e.... Throughout the past decade, imc has caused a mounting curiosity among academicians and practitioners alike.... From an interactive marketing perspective, imc not only describes and allocates the integrated function of assorted communication media but also deals with the manner in which the arrangement of diverse media boosts the general efficiency of an organization's customer relationships practices....
36 Pages
(9000 words)
Dissertation
