Nobody downloaded yet

Evaluate Bribery in the context of International Strategic Marketing - Essay Example

Comments (0) Cite this document
A firm that enters the international market has to face an environment that is not only different from what its managers are familiar with in their home country but certain characteristics that clash with common norms and practices. This is particularly true with regard to the…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.5% of users find it useful
Evaluate Bribery in the context of International Strategic Marketing
Read TextPreview

Extract of sample "Evaluate Bribery in the context of International Strategic Marketing"

Download file to see previous pages in -- in other words, to "do as the Romans do." When a corporate official is faced with real situations abroad, this advice can give rise to conflicts and ambiguity, when actual situations require responses which are incompatible with the ethical norms in the home country. Payment of a tip to a government official or employee in the home country intended to facilitate licensing can be considered bribery, and therefore subject to legal consequences, at home; however, in a foreign country it may be a standard operating procedure that can facilitate and expedite action. The cost of refusing to comform to local practice can be result in significant losses which are disproportionate in relation to the small amount of "bribe" money. The international marketer can face a difficult dilemma when he has to respond to situations where there is no local law, where local practices forgive a certain behavior, or the companywilling to “ do what is necessary” is favored over the company that refuses to engage in practices that are not ethical.
The issue of bribery and corruption is not extensively covered in international or global marketing textbooks. The subject is often located under the rubric of legal environment (subtopic: ethics and regulations); cultural environment, (as in Hill 2005; Verna and Sarathy 1993). Or it is discussed as part of international promotions (Verna and Sarathy). For the most part the subject presents the the relevant US statute (FCPA) and analyzes its features and implications for the business person and marketer. A more comprehensive treatment, including its history and philosophical basis is found in textbooks dealing with the business environment (such as Baron 1997) and legal environment (such as Jennings 1997).
This study will deal with the issue of bribery from the Western viewpoint, particularly that of the United States, being the first country to enact a law prohibiting its practice by its companies abroad. The Foreign Corrupt ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Evaluate Bribery in the context of International Strategic Marketing Essay - 1”, n.d.)
Evaluate Bribery in the context of International Strategic Marketing Essay - 1. Retrieved from
(Evaluate Bribery in the Context of International Strategic Marketing Essay - 1)
Evaluate Bribery in the Context of International Strategic Marketing Essay - 1.
“Evaluate Bribery in the Context of International Strategic Marketing Essay - 1”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Evaluate Bribery in the context of International Strategic Marketing

International and strategic marketing

...studios because it can now be produced independently and in a decentralized manner by the artists themselves. Music sales no longer occur only through a global distribution system controlled by the major music labels, it now takes place digitally via online stores. Does this therefore portend the imminent death of the recording industry? No, it does not. This simply means that industry players have to re-strategize and come up with new business models if they are to remain relevant and competitive. One strategy that is currently being pursued by music labels is diversification. According to Sutter (2005) record companies have turned into music marketing companies by adding merchandising and concert...
16 Pages(4000 words)Essay

International and strategic marketing

...Studies, Juni, Brussels. Kidd, W & Reynolds, S, eds, 2000, Contemporary French Cultural Studies. Arnold Publishers, New York. Kim, J &Wilemon, D, 2002, ‘Sources and assessment of complexity in NPD projects’, R&D Management, vol. 33, no.1, pp. 16-30. Koen et al., 2001, ‘Providing clarity and a common language to the ‘fuzzy front end’’, Research Technology Management, vol. 44, no.2, pp.46-55. Koen, P, A,2004, ‘The Fuzzy Front End for Incremental, Platform,and Breakthrough Products’, PDMA Handbook of New Product Development, 2nd ed., pp.81–91. Kotler, P & Gray, A, 2008, Principles of Marketing, 12th edition, Prentice Hall, New Jersey. McCall, J, B & Stone M, A, 2004, Strategic International...
8 Pages(2000 words)Assignment

International Strategic Marketing

...). Global Strategic Management, Palgrave Macmillan. Mintzberg, H., Lampel, J., Quinn, J. B., & Ghoshal, S. (2002). The Strategy Process: Concepts, Contexts and Cases. Financial Times Management: Prentice Hall. My Sensex (2008). PEST Analysis: India. Retrieved November 20, 2010, from OECD. (1999). Definition Of Foreign Direct Investment. Retrieved November 20, 2010, from Penneys (n.d). The Irish Times, Business 2000. Primark. (2010). Company History. Retrieved November 20, 2010, from Uppal,...
18 Pages(4500 words)Essay

International strategic marketing

...? International Marketing Company: Confectionary Manufacturers Introduction: It is an well acknowledged fact that the confectionary business is really thriving in Middle east. In any shopping mall, in any airport lounge duty free shop and in the nearest grocery outlet in the neighborhoods one can see the product on merchandising with ubiquitous Arabic or Hebrew script. The industry is growing in the Middle East at the rate of 15 %, thus providing enough room for further proliferation. The growing consumer base amongst the youths who has traditionally developed a sweet tooth , the ever increasing demand of the product in foreign countries, surging oil economy to name a few which have made the catalysis...
6 Pages(1500 words)Essay

International Strategic Marketing

...INTERNATIONAL STRATEGIC MARKETING: AN ANALYTICAL OBSERVATION Chapter Introduction The Virgin Company Founded by Sir Richard Branson, the Virgin group began as a travel company that hosts travel operations from the European regions towards other areas of the world. Aside form the travel operations; the company also caters to package transfer duties that are shipped from UK towards the American and Australian continents. The company has also established a fine relationship towards its sister companies the Virgin Express and the Virgin Blue. Later on, the market of the Virgin Group of Companies began to expand. The traditional service that the company offers its clients...
19 Pages(4750 words)Essay

Strategic marketing management: context

...this area is an opportunity for further examination and research. Relationship Marketing: Literature Review Previously, marketing largely utilized the methods that seek to generate revenue-producing transactions between the customers and the producers of goods and services. Today, however, more and more firms are paying attention to all relationships that a business has, including those with suppliers, buyers and both lateral and internal relationships. Relationship marketing has numerous interpretations and explanations, all coming from different perspectives. Morgan and Hunt proposed the following formal definition of the relationship...
8 Pages(2000 words)Essay

International Strategic Marketing on when US car makers were slow to react. They could sense the demand for reliable, fuel-efficient vehicles amid surging gas prices and were quick to react (MSN Money, 2006). It is aiming at 15% global market share by 2010. It is eyeing markets like Russia, Brazil, China and India to fuel rapid expansion. The company predicts that global auto sales would jump to 73 million vehicles in 2010 from 65 million in 2005. This will help to boost production in India and China to meet the global demand. The US and Europe markets are mature and hence they are having an eye on expansion in the emerging markets. India is considered to represent one of the industry’s biggest...
20 Pages(5000 words)Essay

Evaluate Bribery in the context of International Strategic Marketing

...Understanding The Effect Of Bribery As Part Of Strategic Marketing In The International Business Scenario I. Introduction Reaching the right market and maximizing profit are the primary objects of business. Companies all over the world work hard at reaching their maximum potentials by revving up their marketing components. Yet, despite the efforts of many companies, their production and sales remain limited due to a number of outside factors. Note that the international market is volatile and government regulations as well as natural market forces often hamper the operations of companies....
16 Pages(4000 words)Essay

International and Strategic Marketing

...INTERNATIONAL AND STRATEGIC MARKETING By International and Strategic Marketing Introduction International marketing has already become an indispensable element of daily business routine. Thousands of organizations seek to use the opening globalization opportunities and to expand their business frontiers – here, international marketing research turns into the key to sustained global success. Today, successful international marketing research is the basic source of information for businesses that want to craft effective product promotion...
8 Pages(2000 words)Book Report/Review

Business and international bribery

.... A managing director who receives bribes to have cargo pass through the port will not see the need to implement structural changes at the port to ease congestion, for instance. The problem is more compounded by the fact that many of these foreign markets which are weakened by corruption and bribery are America’s allies (Sanyal and Samanta, 135-8). How the Global Environment Can Work Together Regarding the Issue Seeing that bribery should not be condoned, there is need for the international community to adopt harmonization of laws that govern corporate behavior. The onus is upon international organizations such as the World Trade Organization,...
2 Pages(500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Evaluate Bribery in the context of International Strategic Marketing for FREE!

Contact Us