StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Evaluate Bribery in the context of International Strategic Marketing - Essay Example

Cite this document
Summary
A firm that enters the international market has to face an environment that is not only different from what its managers are familiar with in their home country but certain characteristics that clash with common norms and practices. This is particularly true with regard to the…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.8% of users find it useful
Evaluate Bribery in the context of International Strategic Marketing
Read Text Preview

Extract of sample "Evaluate Bribery in the context of International Strategic Marketing"

Download file to see previous pages

in -- in other words, to "do as the Romans do." When a corporate official is faced with real situations abroad, this advice can give rise to conflicts and ambiguity, when actual situations require responses which are incompatible with the ethical norms in the home country. Payment of a tip to a government official or employee in the home country intended to facilitate licensing can be considered bribery, and therefore subject to legal consequences, at home; however, in a foreign country it may be a standard operating procedure that can facilitate and expedite action.

The cost of refusing to comform to local practice can be result in significant losses which are disproportionate in relation to the small amount of "bribe" money. The international marketer can face a difficult dilemma when he has to respond to situations where there is no local law, where local practices forgive a certain behavior, or the companywilling to “ do what is necessary” is favored over the company that refuses to engage in practices that are not ethical. The issue of bribery and corruption is not extensively covered in international or global marketing textbooks.

The subject is often located under the rubric of legal environment (subtopic: ethics and regulations); cultural environment, (as in Hill 2005; Verna and Sarathy 1993). Or it is discussed as part of international promotions (Verna and Sarathy). For the most part the subject presents the the relevant US statute (FCPA) and analyzes its features and implications for the business person and marketer. A more comprehensive treatment, including its history and philosophical basis is found in textbooks dealing with the business environment (such as Baron 1997) and legal environment (such as Jennings 1997).

This study will deal with the issue of bribery from the Western viewpoint, particularly that of the United States, being the first country to enact a law prohibiting its practice by its companies abroad. The Foreign Corrupt

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Evaluate Bribery in the context of International Strategic Marketing Essay - 1”, n.d.)
Evaluate Bribery in the context of International Strategic Marketing Essay - 1. Retrieved from https://studentshare.org/miscellaneous/1561504-evaluate-bribery-in-the-context-of-international-strategic-marketing
(Evaluate Bribery in the Context of International Strategic Marketing Essay - 1)
Evaluate Bribery in the Context of International Strategic Marketing Essay - 1. https://studentshare.org/miscellaneous/1561504-evaluate-bribery-in-the-context-of-international-strategic-marketing.
“Evaluate Bribery in the Context of International Strategic Marketing Essay - 1”, n.d. https://studentshare.org/miscellaneous/1561504-evaluate-bribery-in-the-context-of-international-strategic-marketing.
  • Cited: 0 times

CHECK THESE SAMPLES OF Evaluate Bribery in the context of International Strategic Marketing

Dell inc Strategic Analysis Report

This paper "Dell inc strategic Analysis Report" intends to conduct a strategic analysis about one of the world leading IT organisations named Dell.... In relation to economic environment, Dell primarily focuses upon the value of its domestic currencies in terms of products or service delivery which aids the organisation to earn more profit from its international business market....
16 Pages (4000 words) Essay

Assuring Food Safety in the Food Industry

In this context, I will certainly blow the whistle.... In this context, I will certainly blow the whistle.... From the case analysis, it is clear that operations at the Georgia production raise dreadful challenges to long term sustainability of the Delectables Corp....
6 Pages (1500 words) Essay

Marketing Strategies of Bervet Beer Company

BERVET Beer Company marketing Strategies (Name) (Institution) BERVET Beer Company Executive Summary The Bervet Beer Company's history can essentially be traced back to the year 2000 when a scientist helped to invent the company.... Another key marketing strategy that will be employed by the company is that the company hopes to open more outlets as well as reduce the price of its beer in the European region.... In its marketing strategy, Bervet is currently targeting lodges, bars and big restaurants as possible outlets for its products....
19 Pages (4750 words) Assignment

Bentleys Internationalization Trajectory

This report will outline the internationalization strategy and activities of Bentley in its efforts to enter and establish itself in China's emerging economy, the market situation analysis, in addition to the firm's expansion motives, strategic direction.... hellip; international businesses are subject to different macro factors present in the varied national contexts because countries differ in terms of political, economic, and legal systems, besides geography, level of economic development and national culture; therefore, the ability to internationalize is crucial to firm sustainability and productivity (Elam and Terjesen, 2009)....
6 Pages (1500 words) Essay

Marketing Planning Process in a Brewery

hellip; Brewery industry has slowly but steadily, gained a substantial amount of market share in the retailing services segment and has been the market leader in this category. marketing planning process in a brewery is concerned with the structuring of the relationship between a business and the global sector.... he Marcom objectives (marketing communication and advertising mix methods) set by the Brewery industry are as follows: (i) According to cost, targeting and response Advertising cost includes cost of design, production such as printing and media includes, local radio, display advertisement etc....
17 Pages (4250 words) Case Study

International stratigic marketing

International marketing is intricate for the sole reason that foreign environs are dissimilar to the home environs, for instance, they vary on physical, ethical, legal, economic, distributive and competitive parameters (Ball and McCulloch, 1996).... Due to these environs, it is possible for marketers to oblige segments of the marketing mix for each foreign country or part.... As Armstrong et al quoted, such issues of marketing mix are not merely the ones confronting international...
20 Pages (5000 words) Essay

Emerging Markets and the Internalization of Retailing

However, the rise in retail sector… Many brands offering similar products in similar process have not only given huge bargaining power to customers, but also resulted in declining net profit margin of these retail chains. The objective of the current report is Taking cue from international brand, Tesco, along with its various marketing and global expansion strategies over the years, the report will evaluate the various marketing strategies, which are essential for success of a retail firm while entering into a new or foreign market....
12 Pages (3000 words) Assignment

Marketing strategies of Apple Inc

The topic of this report “marketing strategies of Apple Inc” is to study the marketing strategies of Apple Inc.... hellip; The report will explore the trends and changes in marketing strategies adopted by Apple in past and present.... When Apple was established in 1977, a three point marketing philosophy was assembled by founding members, which also became the underlying market strategy for the company (Forbes, 2012)....
12 Pages (3000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us