StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Theres No Other Store like David Jones - Case Study Example

Comments (0) Cite this document
Summary
"There’s No Other Store like David Jones" paper discusses the importance of knowing the relationship between market segmentation, market targeting, and market positioning. This paper provides readers with some recommended ways of how the company is able to increase the company’s profitability…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.3% of users find it useful
Theres No Other Store like David Jones
Read TextPreview

Extract of sample "Theres No Other Store like David Jones"

Download file to see previous pages Established back in 1838, David Jones offers the public with a wide range of services including bridal registry, florist, interior decorator, beauty treatment like spa, and online wine club (David Jones, 2009a). With the use of printed catalogs and store expansion, David Jones is also selling branded goods like Bulgari, Fendi, Zegna, and Ferragamo (David Jones, 2009b). Aside from selling toys, books, stationery, electronic goods, and furniture; David Jones is also selling men’s and women’s clothing among others.

Despite the global financial crisis, David Jones remains firm in targeting the higher end market (Case Study, p. 381). In line with this, the relationship between market segmentation, market targeting, and market positioning will be tackled in reference to the case of David Jones. Upon going through the main discussion, the reasons why David Jones is targeting the younger customers with expensive brands like Diesel and Sass & Bide will be provided in detail. After analyzing the market situation, whether or not David Jones’ marketing strategy is effective in terms of capturing a bigger market share and higher profitability will be answered.

Increasing the company’s sales and profitability is the main goal of each business. Given the fact that all humans have their own specific needs and want, the study of marketing is focused on enabling a company to address these concerns. Basically, there are some products could easily satisfy the specific need of consumers. In line with this, the product preferences of each prospective consumer are usually guided by marketing variables such as the product value, cost, customer(s) satisfaction, and market distribution which is included in the study of the marketing mix or the 4 P’s known as a price, product, promotion (marketing communication), and place (product distribution).). For this reason, there is a need for every marketing manager to study the target market using the marketing mix. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Theres No Other Store like David Jones Case Study, n.d.)
Theres No Other Store like David Jones Case Study. https://studentshare.org/marketing/1727661-case-study-daived-jons-marketing
(Theres No Other Store Like David Jones Case Study)
Theres No Other Store Like David Jones Case Study. https://studentshare.org/marketing/1727661-case-study-daived-jons-marketing.
“Theres No Other Store Like David Jones Case Study”. https://studentshare.org/marketing/1727661-case-study-daived-jons-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Theres No Other Store like David Jones

Online Store Vs. Physical Store

All products further fall into categories for different markets. For instance, music accessories are sorted by price range in order to direct buyers to products that are willing to spend certain amounts. With the online store, one has the opportunity of shopping through a personal account. Personal accounts allow one the comfort of shopping without worrying about carrying along a credit card or cash. This is made possible by the available options of saving one’s payment information. In addition to this, accounts offer the opportunity of receiving news about new offers and discounts from the company through emails. In a physical store, one only gets to learn about discounts through publicly placed advertisements that are temporary...
4 Pages(1000 words)Assignment

Jones Soda

...Jones Soda Jones Soda's Strategy. The story of Jones Soda began when its founder and president Van Stolk realized the existing potential of the alternative products in the beverage production industry. Nowadays Jones Soda is rather unique company whose vision is constantly growing. The beginning of soda's distribution began with the working out of "alternative distribution strategy". It means that Jones Soda began attacking the market place and placed its products in convenience stores. Nowadays the strategy of the company aims at co-working with larger companies such as Safeway, Starbucks. 7-Eleven stores, etc. The company is focusing on dealing with customers and always responds to demand's changes. Jones Soda created a "trend...
2 Pages(500 words)Essay

Peter Jones

... million pounds. For the period 2004 to 2006, group turnover was in excess of 150 million pounds, "generating a net profit of 5 million pounds" (Elnaugh 2008,p.153). Peter Jones was buoyed by this success and went pell-mell in investing in other business segments, creating a diverse portfolio of businesses. This includes establishing the Peter Jones TV; investing in the food business Levi Roots' Reggae, Reggae Sauce, the leisure Wonderland Magazine; Argos' best-selling teddy bear iTeddy; the real estate project Square Mile Marina; the circus company The Generating Company; Mark Champkin's range of Concentrate products; the events company Red Letter Days; the online retailer specializing in the sale of wine and champagne...
12 Pages(3000 words)Essay

Carmen Jones

...Carmen Jones The Purpose of this paper, is to discuss a particular play, first seen in 1943. This play deals Heavily with a myriad of issues from World War II to gender issues, to racial issues and finally to love and crimes of passion. This particular piece can be classified in the genre of tragic-period pieces which are set as musicals. The aspect of making the piece into a musical allows for the breadth of dialogue pertinent to this story, to be adequately displayed and understood. Multiple elements play an important role in the intricate layers of this story, such as war, being a woman, being black, segregation and social classes. Carmen Jones was a 1943 musical which was later adapted to film in 1954. Much of the original cast...
4 Pages(1000 words)Essay

Theres no specific title

Psychology Explain and give examples to why it might be important to have a neuropsychological assessment to help with diagnosis, despite the high resolution imaging techniques available these days?
Neuropsychological assessments are tests conducted by neuropsychologists to test the memory, mood, behaviour and cognition of the human brain. The tests usually involve interviews with patients, reviews of their medical histories and comparisons with the majority of the population in order to diagnose a problem with its genesis on the brain. Neuropsychological tests take a long time to diagnose problems than the modern high resolution imaging techniques, which are almost instantaneous. However, this means that psychoanalysts have mo...
2 Pages(500 words)Essay

Jones Soda

...Jones Soda What seems to be the target coverage strategy for Jones? The target coverage strategy for Jones is to cater consumers who are looking forward to finding new tastes in soft drinks or those who want to explore other flavors aside from those already provided by its competitors. In other words, Jones Soda is under the differentiation strategy trying to optimize the uniqueness and innovativeness of its product offerings. In this way, it gains substantial market opportunity and even competitive advantage due to the fact that a certain market segment of customers are willing to go try its product offerings. 2. How does the target coverage strategy for major competitors like Coke and Pepsi differ? Coke and Pepsi on the other hand...
2 Pages(500 words)Essay

Feeling Like Other by R. Katie

...Feeling LikeOther” Most of the times, the feeling of separateness or being like another individual influences me over a specific mood and feeling. Sometimes it results in a positive feeling and sometimes it gives a feeling which is pessimistic. While I perceive myself as another, I feel myself very ordinary and a rough person. It comes with the perception of thinking me as judging my own personality with the view point of someone else. It combats me in a whole supernatural sort of feeling about why I perceive myself alike. It puts me in some sort of dissatisfaction because I am used to critique every one of my actions and dealings which could be observable to a reasonable extent. Thereby it is a unique feeling or some sort of sense...
1 Pages(250 words)Article

Mr. Jones

...Introduction There are many Hollywood films using main characters who display mood disorders. While some of the films bring disorder out naturally, some do not acknowledge its appearance and when identified, the immediate reference is depression. In this discussion, a film named Mr. Jones (1993) brings out the bipolar disorder through Richard Greer who is the main character. He poses as a carpenter with bipolar-I (Figgis, 1993). Richard Greer who, in the cast acts as Mr. Jones, in the first scene displays symptoms of a hypo manic. This is by displaying a high level of confidence, which inspires both the finds and him to undertake tasks, which in normal sense are very difficult to handle. For the very first time, this kind of confidence...
1 Pages(250 words)Assignment

People Like Us David Brook

... People Like Us – David Brook. Diversity in the United s has different interpretations owing to its melting pot in regards to the distinct lifestyles and cultures. David Brooks, through his essay ‘People Like Us,’ maintains that although the US is termed to be a diversified nation, homogeneity exists in certain aspects, such as the interactions across the populace (Caldwel 2-3). According to his essay, humans normally associate and interact with others who are similar to them. In most cases, they find it comfortable as compared to otherwise, and by so doing, a virtual boundary is created. Using evidence, such as statistical findings, Brooks contends the segmentation that people create among themselves emerges in various situations...
2 Pages(500 words)Essay

Retail Sector & Trends of Peter Jones Department Store

... partners happy. Hence the issue of having a target market with the supposed intention of targeting segments where it could maximize profitability would seem not appearing in its strategies. It would therefore appear that the company appears to serve all segments of the market with same degree of vigour as other segments of the retail trade industry. The apparent absence of specific or identifiable target market appears to be obvious in a department store, which try to cater to all kinds of customer needs. This may be evident in the case of Peter Jones entering into a business relationship with a dealer of a product as provided below by the fact that David Jones Limited (DJS) has entered into a strategic alliance pursuant...
10 Pages(2500 words)Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Theres No Other Store like David Jones for FREE!

Contact Us