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Situation Analysis of International Marketing Environment - Case Study Example

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The "Situation Analysis of International Marketing Environment" paper aims to see if Denmark is a viable prospect by conducting country analysis, industry analysis, competitor and customer analysis for the country. The overall assessment is based on PEST analysis and Porter's five forces framework…
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Situation Analysis of International Marketing Environment
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Download file to see previous pages In order to assess countries' macro-environmental variables, a framework like the PEST analysis is usually used. PEST analysis, short for Politico-Legal, Economic, Socio-Cultural, and Technological analysis tries to lay down the different forces that can affect the company according to their respective dimensions. However, the quality of the analysis depends on the sources where information is collected. For this PEST analysis, information is gathered from legitimate publications and secondary data sources such as The Economist Intelligence Unit, Datamonitor, I.H.S. Global Insight, EIU ViewsWire, and Oxford Economic Country Briefings.

The political landscape of Denmark has been revered as one of the most effective in terms of governance as the government has continued to focus on extensive welfare policies as well as country regulations (PREMIUM COUNTRY PROFILE SERIES: Denmark 2008, 13-15; 25-27). Institutional reforms have also been enacted, which will ensure more efficiency on the part of the public sector (PREMIUM COUNTRY PROFILE SERIES: Denmark 2008, 13-15; 25-27). All these have made Denmark a good destination for foreign investments, because of the business-friendly policies that the country has which has made it one of the freest economies in the world, such as the recent labor market commissions, which aim to provide flexibility in the labor markets as well as incentives to investors (PREMIUM COUNTRY PROFILE SERIES: Denmark 2008, 13-15; 25-27). Denmark has adopted EU policies in order to further its economic progress and stability. One of the major issues on the political landscape of the country is the growing security issues because of the tension between Denmark and many Islamic nations because of the country's anti-Islamic views (PREMIUM COUNTRY PROFILE SERIES: Denmark 2008, 13-15; 25-27). This can be a serious threat to the country. The country's economic landscape has been proven as not immune to the global financial crisis.  

The countrys economic landscape has been proven as not immune to the global financial ...Download file to see next pages Read More
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