StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Restaurant Based Businesses in Scarborough, the UK - Case Study Example

Comments (0) Cite this document
Summary
This study "The Productivity and Limitations of Restaurant Based Businesses in Scarborough, the UK" focuses on the Opera House Casino which combines gambling, a restaurant, and two bars.  The placement of the company is seen in its working environment and its functions are analyzed from different viewpoints using PEST and SWOT analysis. …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.6% of users find it useful
Restaurant Based Businesses in Scarborough, the UK
Read Text Preview

Extract of sample "Restaurant Based Businesses in Scarborough, the UK"

Download file to see previous pages The Casino is one of the defining attractions of the Scarborough area. It opened its doors to gamblers, drinkers and food lovers alike during October 2005. The seven million pound investment in the venture is the largest that has ever been made in the name of entertainment in the last thirty years of Scarborough’s history. Our focus is the establishment in general but the special focus will be maintained over the restaurant for the purpose of this report. Market Segments
Simply put, a market segment is basically the process of slicing the market into various parts thereby creating groups that share similar needs and wants (Moore 2008). Market segmentation is based on a variety of factors such as age, gender, social status etcetera. The idea is to not target consumers through generalized mass marketing but create a unique marketing mix to that they can associate with the goods or services that are being provided and hence be more inclined to spend on those goods and services due to the affinity they feel. It is impossible for all consumers to be homogenous and they will always have some unique traits which are uncommon with the rest of society at large. It can be argued that there’s no way to target consumers in groups because people are so different and mass marketing thus makes the most sense. However, the fact is that by using a logical marketing mix, the manager can create an association of the product with the consumer that mass marketing cannot. People are attracted to things they can relate to and not empty ideas (Kanuk 2005). Defining and locating market segments
The marketing segments for the Opera House Casino are not ordinary ones. They are a complicated mixture because of the many services that the Opera House Casino strives to provide. In essence, the establishment is a multi-operational business and caters to many different needs. The casino does not only cater to the local market as many tourists stop by the place as well and most do not want to miss out on an attraction like the Opera House. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Restaurant Based Businesses in Scarborough, the UK Case Study, n.d.)
Restaurant Based Businesses in Scarborough, the UK Case Study. Retrieved from https://studentshare.org/marketing/1728673-marketing-audit
(Restaurant Based Businesses in Scarborough, the UK Case Study)
Restaurant Based Businesses in Scarborough, the UK Case Study. https://studentshare.org/marketing/1728673-marketing-audit.
“Restaurant Based Businesses in Scarborough, the UK Case Study”. https://studentshare.org/marketing/1728673-marketing-audit.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Restaurant Based Businesses in Scarborough, the UK

Thai Restaurant in Brighton, UK

This part of the study focuses on the available reading materials pertinent to the information needed. 2.1 Overview Obesity rate in the United Kingdom has been rising along with the number of restaurants especially in the fast food industry. As of 2011, UK’s Department of Health (2011) revealed the results of a survey for England known as the Health Survey for England (HSE), which showed 25% of all adults are obese, while 10% of children are also obese. Since the beginning of the 20th century, people tended to eat out. Fast food restaurants served meals that increased the level of cholesterol, sugar, and salt in consumers. This was observed to have resulted in the high obesity rate, heart disease, and high blood pressure for peop...
41 Pages (10250 words) Literature review

Grand Hotel Scarborough

This paper discusses the effects of free-thinking and development during this period by citing the multi-dimensional background of this historical landmark. The Grand Hotel is considered to be an important part of Victorian legacy since it was the first custom-built hotel in the whole of Europe. According to Wolff (2009), Europeans were growing wealthier due to the era of colonialism and the benefits realized through the Renaissance. The Grand Hotel was constructed to attract the richest vacationers with some of the latest luxuries of the day. The hotel was first constructed in 1863 at a time when the notion of sub-bathing was gaining widespread popularity. By 1867, the hotel had evolved into one of the world’s biggest luxury hot...
4 Pages (1000 words) Essay

Significance of International Trade to UK Businesses

...?Significance of International Trade to UK Businesses The concept of globalization is closely linked to trade liberalization among s. “Globalization refers to the growing interdependence of countries resulting from the increasing integration of trade, finance, people, and ideas in one global marketplace.” (World Bank). Responding to the demands of globalization, UK has opened new trade corridors with international markets. International trade can bring sustainable growth and economic incentives for UK businesses. Trade liberalization will induce competition among local enterprises and will result in increased exports and competition. Businesses will have to enhance the productivity as well as the quality of products. Moreover...
3 Pages (750 words) Assignment

UK Government in Encouraging Sustainability in Businesses

... companies to improve their sustainability performance (Steurer, 2010). This research analyzes how important the role of government is, compared to other stakeholder pressures, in encouraging companies to improve their sustainability performance within the UK business environment. The concept ‘sustainability’ and how this relates to business The concept of sustainability first became prominent with the publication of the Bruntland Report in 1987. The report defines sustainability as “meeting present needs without compromising the ability of future generations to meet their own needs” (Petrini and Pozzebon, 2010:363; Ameer and Othman, 2012:61). The concept of sustainability has evolved overtime since it was first defined. In earlier days...
6 Pages (1500 words) Essay

Restaurant

... 28 February 2008 Spirit of a Restaurant A good restaurant goes beyond serving sumptuous dishes that satisfy the taste buds-it should fulfill the other senses and convey a sense of well-being to the customer. This completeness is exemplified by Fukuda Restaurant in Irvine, California which serves healthy and delicious meals in its minimalist restaurants by its customer-oriented crews. A diner who first enters the eatery will be overwhelmed by the warm greetings extended by their waiters. Courtesy and politeness, as in the Japanese culture, is shown to customers by bowing. When taking orders, these crews are very patient and courteous taking time to explain the recipes to customers who are unfamiliar with Japanese cuisine. They are very...
2 Pages (500 words) Case Study

UK Businesses Going Abroad

...UK Businesses Going Abroad Ethical Issues Introduction Many UK businesses are going abroad owing to a variety of reasons. The first of these is the more obvious one like globalisation. This is a phenomenon that has helped construct virtual bridges that have helped in geographical diversification as far as international marketing is concerned. UK businesses are moving abroad more easily owing to better coordination due to globalisation between world economies as well as standards in customer care relations as well as socio economic implications of international marketing. Tax Implications Owing to the financial aid that is being extended to developing countries by institutions like the World Bank, UK businesses are aiming at developing...
16 Pages (4000 words) Essay

The UK economic crisis on businesses

...The effect of UK economic crisis on the recruitment policy of the businesses  Introduction The UK economy was engulfed in a crisis from the middle of2008. This was due to the housing bubble burst earlier in the year. The UK economy followed the same trends of that of the US and the banks offered loans to the individuals without verifying the credentials for the repayment. The housing market was on the rise and the prices of the houses were steep. When the loans came up for repayment most of them defaulted and the banks lost much of the money. The financial institutions like the Northern Rock were the most affected and their share prices came down by 50%. The situation in the capital market was bad. The situation was further worsened...
14 Pages (3500 words) Essay

Inernationalization of UK Businesses in Brazilian Market

... importantly in Brazil (LatAm, 2014; UK Trade and Investment, 2011). Hence with this landscape at work and the role of culture determined, the research problem set for this proposed study is to explore the impact of culture in the expansion of UK based businesses in Brazilian markets. With this research problem, the proposed study will address the following research questions: What are the factors that have an impact on the internationalization of business? Does the culture have on the internationalization of business? What are the similarities and differences in the cultural factors of UK and Brazil? Does the cultural factors of Brazil favour UK based business for success? What are the cultural challenges faced by UK based businesses...
9 Pages (2250 words) Essay

Restaurant Industry in the UK

...Restaurant Industry in the UK Abstract Food service sector is one of the fastest growing economies in all countries. In UK the specialty is foreign delicacies as well as modified form of traditional British dishes. This paper explores the functions, strengths and weaknesses of two fine dining restaurant, The Magpie Café and Michael Caines Restaurants. Magpie Café is known for serving fresh fish, therefore their special dishes are dependent on availability of fish on any specific day. Michael Caines Restaurants also specialize on varieties of fish and at the same time they focus on protection of the environment with relation to fish and seafood. In restaurant business it is important to persuade customers to revisit, therefore price needs...
10 Pages (2500 words) Assignment

Sustainability in UK Businesses

Theories and studies have developed this concept by focusing specifically on environmental issues. These environmental issues will address the human, social and economic conditions because they are integral to sustainability. In addition, these environmental issues will affect directly the operations and practices of business stakeholders. It is obvious many critics will argue that sustainability is not the role of business. However, a business will fail if its operators will ignore changing consumer preferences and they stick to the past and traditional concept of business. In fact, a study by Sadowski concluded that sustainability in business would be a competitive advantage to the business (Sadowski, 2014).

The paper...
9 Pages (2250 words) Research Proposal
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Restaurant Based Businesses in Scarborough, the UK for FREE!

Contact Us