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Marketing Plan for World Wildlife Fundraising With $1 Million Budget - Case Study Example

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The following study would reveal a marketing management plan for fundraising at the World Wildlife Fund. Therefore, the writer of the study will analyze the target audience and customer analysis as well as discuss the competitive potential of the organization…
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Marketing Plan for World Wildlife Fundraising With $1 Million Budget
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Download file to see previous pages This projected increase in revenue will be realized using a more efficient system of marketing in which a minimal fundraising budget, i.e. $1 million, will be made to yield the said amount of revenues.
Successful implementation of this Marketing Plan is projected to increase the membership of the organization at a minimum of 0.045% or an additional 2250 members all of which are capable of donating at least $1 million each. Every WWH graphics display is expected to bring a minimum of 12 new members in the span of 12 months.
Under the present plan, WWF will take the high-end road by primarily directing fundraising efforts towards the people with chunks of disposable income - the world’s wealthiest people. The basic stages involved are: identifying the target market; identifying the common activities and places frequented by the target market, and; promoting the product subtly in strategic areas within these places employing the 6Ms of ‘wait marketing.’
To be able to maximize its revenues, the WWF must target a market which can part at least $1 million from their account as donations without the latter wasting much of its time convincing them of the worthiness of its cause. This means that such a market must have the capacity to give as well as the susceptibility and the willingness to identify with its causes. According to a study, there are about 10.1 millionaires in the world. 1 Most of them live in the United States and Europe. A perusal of their profiles shows that many of them are in the following industries: software and technology; media and entertainment, and; real estate. 2 The rest are involved in investments, telecommunications, retail, finance, and manufacturing. Most are married with children and are above the age of 50. 3 ...Download file to see next pages Read More
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