Writing a Fundraising Bid - Assignment Example

? The NGO, Community Child Support Organization (CCSO) A Fundraising bid Insert of the A fundraising bid "Community Child Support Organization" NGO 1.0 Executive Summary This fundraising bid focus on one of the NGO that supports children’s rights and welfare known as Community Child Support organization (CCSO). This is an organization that supports children, as well as, youthful generation in the line of education, creative art and health care among other vital areas. The organization operates in Somalia- a country that has experience war for several decades. In order to attract funding from reputable organizations such as Oxfam and Children in Need organization, the plan will identify the expectations of key stakeholders. It also examined important strategies such as projects, alliance and political system so as to expand its capacity with regards to fundraising bid (Burnett, 2002). The strategy of CCSO was defined based on the prevailing political situation in country. Other important issues covered include the core competence, possible successful factors employable in maximizing fundraising bid and finally, the competitive landscape prevailing within the NGO sector in Somaliland. The first section of the plan discussed about the organization, its aims and objectives. The second portion looked at legal structure of the organization and its policies. The third section explained the project summary. Fourth part was budgets and financial monitoring. Firth section discussed the project proposal. This was followed by project timelines, expected outcome and finally, procedure of monitoring and evaluation. Basically, it was projected that the fundraising plan for CCSO will help in attracting adequate funds to support its operations in Somalia. Table of Contents 1.0Executive Summary 1 1.0 Community Child Support Organization (CCSO) 3 1.1 Vision 4 1.2 Mission 4 1.3 Objective and Goals 4 1.4 Legal Form of Ownership and Policies 4 2.0 Management Team 5 3.0 Project Summary 5 3.2 Budget Monitoring 7 4.2 Problem Statement 8 4.3 Objective of the proposal 8 4.4 Research Questions 9 5.0 Project Milestones/Timeline 9 6.0 Project Outcomes and Achievements 11 7.0 Project Monitoring and Evaluation 12 1.0 Community Child Support Organization (CCSO) Community Child Support Organization (CCSO) was established in the year 2013 in the bid to support children and youths in Somalia as the country starts to enjoy the recently regained peace. It is an independent child support organization with its main operation set to begin in Somalia. The areas where the NGO will cover include health, education, environment and sports. The founder and Chief Executive of the organization have a permanent residence in the country and this will make it easier for planning and monitoring of the project. The CEO has the responsibility of managing CCSO alongside other local citizens and foreign expertise from the neighboring countries. In simple terms, Community Child Support organization is an entrepreneurial Non Governmental Organization with a lean management system. 1.1 Vision The vision of CCSO is to attract funds through improved fundraising strategy in order to support children welfare in Somalia 1.2 Mission The mission of CCSO is to be the leading child aid organization in Somalia that protect children and youths in areas such as education, sports, health and environment. 1.3 Objective and Goals The main purpose of this plan is to devise strategies that would help CCSO to attract funds from the renowned child aid organizations across the globe. By establishing a solid fundraising base for the organization, various activities will be taken care of adequately. The followings are the main goals of the organization. To examine stakeholders expectations To investigate on political scenario, strategic alliances and projects To identify potentiality of CCSO NGO with regards to the prevailing political system in Somalia The clearly define strategy of CCSO as far as organization developments is concerned. To establish core competence and successful factors of CCSO 1.4 Legal Form of Ownership and Policies The Community Child Support Organization (CCSO) is an NGO whose main objective is to support children and youth in Somalia. It legal form is “Not for profit making institution” currently sourcing funds from public and private donors. Its main areas of engagements are to improve economic and social welfare of children and youths, particularly, in social welfare, education and health. Volunteers are also invited to provide support to activities of the CCSO. It is the responsibility of the Chief Executive Officer and members of the CCSO to make sure that all materials and money received from donors and well wishers are adequately accounted for. 2.0 Management Team The management team of Community Child Support Organization comprise of the Chief Executive Officer and complementary members. The list is summarized as follows: 1. Chief Executive Officer (CEO) 2. Finance and Controlling 3. Administration Summary of Other members Members Number of people Project Coordinators 4people Fundraising 2 persons Ambassadors 1 person Logistics 3 people 3.0 Project Summary The ultimate aim of this project is to attract funding from reputable child aid donors and well wishers such as Oxfam and Child in Need. Somalia has suffered a serious setback over the last decade due to civil wars. Children in the country are disadvantaged due to poor medical, educational and social amenities services. For this research, Community Child Support Organization – A nongovernmental organization was formed. Currently, the number of well wishers and donors are limited thus creating a need to develop a workable fundraising plan to help in generating more funds. The money will help in improving education, health and social welfare of children in Somaliland. In addition the project is aimed at developing and training children in the creative art. The target groups of the projects include children & youths, local & international partners and learning institutions. The partners for the projects include the government, schools, donors and well wishers. The following tasks will be undertaken in the projects: Offer free healthcare services to young children in hospitals Provide education bursaries and sponsorship for children who meets the requirements Training of youths on creative arts Establishing a pilot projects on training prior to testing of the plan Disseminating results of the project. 3.1 Budget and Financial Monitoring 3.1 Projected Expenditure and Source of Funds Table 1: Projected expenditures Expense Cost ($) Buildings and estates $370,000 Healthcare Financing $450,000 Education Financing $350,000 Inventories $50,000 Working Capital $100,000 Administrative expense $0 Other expense $30,000 Total $1,350,000 Table 2: Sources funding Fund source Amount $ Equity $1,500,000 Spent Cash $0 New Cash $1,500,000 Bank Loan $0 Other Loans $0 Total Funds $1,500,000 3.2 Budget Monitoring Through budgeting, financial goals are set. It also gives a system of reviewing actual performance of an organization against set goals. Since budget is based on future figures, the actual performance of the business should be equal to the amount budgeted. However, the actual budget can exceed, fall short or come close to the stipulated budget. When monitoring budget for this project, the following will be observed: Did the business come close to the figured budgeted? What were the necessary adjustments required for the budget in the current year? What necessary adjustments should be employed in budgets in the future years? What changes need to be put in place to improve overall performance? The budget will be monitored regularly on weekly and monthly basis. By having a consistent review of the budget, problems will be identified earlier before costing the organization too much money and time. The frequency of reviewing will be based on the associated risks that may hinder accomplishment of the proposed budget. This will help in creating the surety that the business operations are on track. Other consideration to be put in place is flexibility for adjustments of the current year budgets. There is also another option of evaluating performance in the first half and making appropriate adjustments in the second half and with this trend, the budget will be able to represent accurately real expectations of the organization. 4.0 Project Proposal 4.1 Background Information Somali is one of the countries in the horn of Africa that have suffered decades of war between the government and terrorist- Al-shabab. It is barely one year since stability began to be realized in the country. Normal government operations in most parts of the country suffered a serious setback. Children and Youths lacked freedom of education, healthcare and social welfare. For this reason, more non-governmental organization has taken bold step to support child rights in the country. Community Child Support Organization is one of the NGO coming up to support children and youths in the country. 4.2 Problem Statement Given the real problem realized in the country, there is need to source for adequate funds to support operations of CCSO. The organization will seek heavy reliance on external funding in the form of donations. Currently, more than 80 percent of the funds are available in the form of equity. This calls for putting up a strategy to increase fundraising activities. This fundraising plan is developed to help in attracting more money to support healthcare services, education, as well as, social welfare of children of youthful age and below in the country. Human capital is an important asset that should be enhanced to support development activities in the country. CCSO find it necessary to begin supporting this important resource at tender age while focusing on most important requirements (Sargeant, 2001). 4.3 Objective of the proposal The ultimate goal of this project will be to solicit funds from potential donors and well wishers to support activities of CCSO in Somalia. Other objectives include: To examine stakeholders requirement in fundraising To attract more funds from potential donors To improve health status of children in Somali To improve education status in Somali by supporting children and youths To improve child’s social welfare in the country 4.4 Research Questions What are stakeholders requirement in fundraising? How can the organization attract more funds from potential donors? How can health status of children in Somalia be improved? How can education status of children and youths in Somalia be enhanced? How can child’s social welfare in the country be improved? 4.5 Significance of the Research By conducting this project, there will be proper understanding of the child’s welfare in the Somaliland. It will also provide a system for sourcing funds that can be used to improve overall living standards of children in the country. Education, health and social welfare are critical in supporting normal life of children in a country. 4.6. Literature Gap There are many studies that have captured fundraising bids in many countries both in the developed and underdeveloped nation. However, very little has been said about Nongovernmental organization situation in Somali during and after the war. For this reason, the proposal will conduct an insight analysis on the current position of Somalia and what CCSO should do to improve education, healthcare and social welfare of children in the country. 5.0 Project Milestones/Timeline The project time line for Community Child Support Organization (CCSO) was drawn for a one year period. It began from the establishment of the organization, establishing a plan for fundraising bid and execution of monitoring and evaluation of the budget and projected deliverables. The following table summarizes project timelines and milestones for the year 2013 Date Deliverables January 2013 Community Child Support Organization was established February 2013 Reviewing the organization policies and projected outcomes March 2013 Recruitment of professionals and personnel who will take up different responsibilities in the organization- logistics, project coordinators and ambassadors etc. March 2013 Drawing up of the fundraising plan and project proposal that is capable of attracting funding from potential donors April 2013 Revising the fundraising plan to meet the requirement in terms of fulfilling the projected outcome April 2013 Testing the plan to see if it is effective in accomplishing the ultimate goal of wooing potential donors and well wishers for funding May 2013- June 2013 Implementing healthcare plan among five communities in the country. Most hospital in the country lack facilities and medicine. There is high child death rate. This calls for the intervention of CCOS to support hospitals and other healthcare facilities in the country. July 2013 – August 2013 Implementing educational program in the same five communities in the country. This is through provision of bursaries to support children who are financially disadvantage. The program is aimed at improving literacy level in the country September 2013 Implementing social welfare program. This is aimed at up lift living standard of children in the country. December 2013 Implementing the creative work project in the educational and learning institutions so that students are exposed to practical application of the knowledge gained in schools. January 2014 Monitoring and evaluating the budget and deliverables. Conducting necessary reviews of the budget and project deliverables. 6.0 Project Outcomes and Achievements There are a number of projected tangible outcomes of the project. These can be categorized into participants’ outcome, as well as, product outcome. At the project conclusion, participants will be able to: Gain knowledge on the requirement to establish a successful fundraising bid Properly monitor the said programs Conduct a timely monitoring of the project Perform an overall review in the project timeline Gain significant knowledge in the NGO management and fundraising strategy Similarly, the Projected Product Outcome includes: There are several product outcomes that that will be accomplished in this fundraising plan. Some of the outcome will have effect on the organization whereas others will significantly impact on children and youthful generations in the country. The following is a list of the product outcome: Increased funding base for the organization Improved educational standards in the country among children Improved healthcare facilities in the country Better children welfare in Somalia Expanded application of practical knowledge among school going age pupils. 7.0 Project Monitoring and Evaluation Monitoring: This will be done systematically so that information is collected and analyzed regularly to facilitate periodic measurement of change. Evaluation will also be done so that direction and effectiveness is analyzed to help in making judgments (Levis, 2008). The two concepts mainly differ on the basis of frequency and timing of the observations. This means that monitoring is progressive whereas evaluation is conducted on regular basis. The following has been put in place to ensure effective monitoring: Use of valid scientific techniques Measuring relevant aspects to the project Consistent and regular monitoring of the programs Accurate recording Using part of the evaluation to adjust goals and actions of the project Evaluation: This is another factor to be emphasized on in the initial project planning. Evaluation will be done on monthly basis to examine whether vision, actions and goals are streamlined. Project refining will be progressively undertaken Evaluation will be conducted on monthly basis based on the agreed deadlines. An initial baseline will be carried out against progressive comparison after project completion. Reference Burnett, K., 2002. Relationship Fundraising: A Donor Based Approach to the Business of Raising Money. Jossey Bass: San Francisco. Levis, W., 2008. Fundraising Effectiveness Project, Association of Fundraising Professionals. Washington DC. Sargeant, A., 2001. Relationship Fundraising: How To Keep Donors Loyal. Nonprofit Management and Leadership, 12(2), pp177-192. Read More