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Globalized Marketing Development - Coursework Example

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The paper "Globalized Marketing Development" focuses on the main changes in marketing in the conditions of globalization. During the last fifty years, a lot of changes have taken place not alone in the world economic system, but also in the field of marketing…
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Globalized Marketing Development
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Download file to see previous pages Further, companies still believe that it is such an activity that holds value to the society, because consumers actually pay for the marketing costs of their goods purchased. It is not only creating brand loyalty within the organization, but it is also helping companies in production, distribution and in promotion of their product. The new strategies that businesses are using today are not only helping in creating demand and market share for the organizations, they also encourage sales, influence behaviors, and attract new customers.
When we look at the history or timeline of marketing alone, we come to the understanding that marketing has existed long time back since the pre-industrial age. In this age, marketing and advertising were in their early time periods and they were just appearing. Even though there was not much need of marketing because products were produced and sold in small quantities, but it was during this time that first advertisement was printed in 1942, after Johannes Gutenberg printing press invention. Since then marketing and advertising took new form and gained popularity world wide, the role and function of marketing in this era was very limited because in this age uniform products were produced in masses, there was not much variety and products were similar and in bulk. But still marketing and advertising played a contribution by helping organizations cater for a large market and a bigger target audience (Arens, 2004). This was the production-orientation stage, where behavior patterns among the individuals changed and they started to buy more, resulting in excess of demand for goods over supply of goods. Companies’ main emphasis was to produce in bulk and they emphasized on internal operations, efficiency and cost control. Marketing had not much emerged in this stage because companies believed that if the quality of the product was good then market of the product would be definitely certain (Etzal, Walker & Stanson, 2007). ...Download file to see next pagesRead More
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