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een identified among the Chinese internet users as they prefer localized search engines over foreign ones, here Google encountered a positioning enigma as well.
As for the usage patterns are concerned then Chinese market is substantially different in more than one ways. They do more blogging, a more thorough browsing and more localized way of searching the internet. Apart from these, censorship and repressive strategy over internet browsing are some more barriers that are placed to Google’s progress in the Chinese market. However with a population of more than 1 billion people and one of the fastest internet penetration rates, Chinese market cannot be ignored by a player like Google (Lawrence, 2009).
The Chinese Internet market comprised of 103 million internet users in 2005 and this number grew exponentially to 316 million till April 2009. In 2005, entertainment was the main reason for internet usage in China with around 38% of the users identifying it as their sole purpose of browsing; however till 2009 the trend has shifted to more sophisticated browsing habits such as news 79%, Blog 54%, Search 68% and Email 57%. In 2005, 69% of users had internet access at home while 38% at work, in 2009 the scenario has changed and internet cafes and schools have also emerged as centers with internet access (Lawrence, 2009).
In 2009 dimensions of entertainment have also developed and gaming and social networking have also become integral components of the category. Internet penetration rate in China is 25% and this makes China a great market for players like Google to capitalize up on. In 2005 one in seven users was above 30 years of age but in 2009 the average age group is 25 years, indicating youth dominance among internet users. In all in all Chinese internet market shows sustainability and signs of growth and further development. In US average internet user age is 42 with annual penetration rate of 3% suggesting that it has reached the saturation level and newer
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Google has completely revolutionised the face of internet as a medium for searching out information that ranges from food and lifestyle to government legislatures. Google as an organization was founded in the year 1996 by two bright Stanford University students Larry Page and Sergey Brin.
Organisational culture has an important role to play in not only attracting talented people but in retaining them as well (Denison, 1990). Positive organisational culture encourages employees to give their best and they are able to work at their optimum level.
The main problem is to show why the Google search engine is so popular among the people. The efficiency and relevant retrieval of web pages are those features of Google search engine that make Google Inc. an attractive and top slot choice for every internet user. Google focuses more on consumer benefits as compared to other search engines, such as, MSN, Yahoo, or Bing.
As a business, Google itself owes its existence to the technological era, specifically, the incredible advancements in computing power and the World Wide Web. Google Inc. has become the leader in internet search engine services and advertising. The incredible success of their search engine with its customer base of individuals and advertisers.
Also, the search related to spiritual movements was not allowed in the country. The people were not allowed to express themselves freely. The government took stringent action against journalists, editors and media houses flouting the censorship law. There were instances of
As the report declares during March, 2010, Google stopped censoring its search results in China following its earlier warning that it would pull out its operation from the country if no consensus would reach with the Chinese Government. The Chinese users were redirected to the uncensored pages of its Hong Kong website, as from March 22.
s Internet search market industry in 2005 will be good for Chinese users and Google, because it will provide another option for users and will enhance Google’s revenues, as well as its economies of scale and scope. Google struggles in following the various and complex internet
It should be high enough so that it covers the cost with a percentage of mark-up, but not so high as to discourage the loyal and possibly potential customers (Lacobucci, 2009, 100).
However, the graph in the