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Google - Case Study Example

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Even though, the preliminary business portfolio of Google is search engine, it has diversified in to many other areas like online book shop, social networking, operating system etc. Google plus is the social network…
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Download file to see previous pages In short, Google has raised stiff challenges to many of the prominent IT companies in the world.
However, Google is facing several problems also because of the stiff competition from others. Facebook, Amazon, Microsoft, Yahoo and Apple are some of the major IT companies which are raising several problems to Google. Moreover, Google’s HR management is also criticized heavily by business pundits. Many people believe that Google is not fulfilling its corporate social responsibility and it is following unethical business practices. This paper analyses the ethical problems facing by Google and the possible solutions or recommendations to solve those problems.
One of the major criticisms labelled against Google is with respect to its unethical management of human resources. Verma (2006) has pointed out that “Google’s high growth rate is creating new HR challenges for the company. Google has built a culture where a well-chosen elite accommodates flexibility, shifting roles and, above all else, urgency” (Verma). Google’s recruitment process is causing huge problems to the job aspirants. It includes; coding contests, mysterious billboards and aptitude tests apart from lengthy interviews which lasts for months. Google may reject majority of the candidates who undergone lengthy recruitment processes, citing simple reasons. Those who successfully cross the recruitment process may fail in background check ups. In short, job seekers are approaching Google’s recruitment process with lot of concerns and worries.
The second unethical behaviour practiced by Google is its effort to interfere in politics. Catone (2007) has mentioned that “Being the most heavily used search engine, Google in a very real sense control the distribution of information to much of the world. Google has recently started a blog to tagline Googles views on government, policy and politics in America” (Catone). Millions ...Download file to see next pagesRead More
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