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Marketing of a Tourism Destination: Bristol - Case Study Example

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The author states that marketing is tough when it comes to market the intangible services like tourism. Proper marketing would be needed to attract the tourists, offer them a comfortable transportation system and make their stay comfortable with proper arrangement of entertainment and accommodation…
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Marketing of a Tourism Destination: Bristol
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Download file to see previous pages The strategy needs to be formulated in a way which can be attractive for the tourists and hence would boost the tourism industry. In today’s competitive market it is very much required to offer quality service at a competitive pricing to maintain a sustainable growth.
Bristol has a unique blend of history, heritage, and culture which has helped the vibrant city to emerge as one of the attractive places to visit around the globe (Bristol City Council-website-a, n.d.). Its location, dramatic landscape, architectures, admirable communications, accommodation, cultural and social facilities have been the building blocks for the growth of the tourism industry in recent years. Still, there are certain downsides which can result as a hindrance to the industry. Bristol has a number of architectures and buildings which are still inaccessible for the tourists. Hence, a considerable part of the social, political and cultural aspects of this wonderful city is still unrecognized by the rest of the world. The city is yet to recognize the importance of overseas tourism. Starting from the year 1985 till 1995, the number of nights spent by this kind of visitors have seen a rise of around 0.4 million; while the very next year saw an impressive increase to a figure of 2.05 million from a number of 1.5 million in the previous year. This business has been the core of its tourism industry. The city has introduced ‘Conference Bristol’ which offers help to promote a conference, to arrange an event or exhibition. The quality and quantity of accommodation and sector and the conference business have seen a considerable growth since the Conference Bristol was launched in the year 1994 (Bristol City Council Leisure Services Committee, 1998). ...Download file to see next pages Read More
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