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Marketing Essays

Result for Subject Marketing:
19702 essays
Does Advertising Affluence ADIDAS Marketing Research Proposal
7 pages (1966 words) , Download 1 , Research Proposal
Free
The limitations of this research are scarcity of resources such as time, cost, and researchers. Ideally, if there was an abundance of time and cost, and individuals working on this project, focus groups or group discussions could have been called on that would have given a tremendous insight on this topic, since it is very interesting in itself. 
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Contemporary Societys Obsession with Brands in Relation to Identity Marketing Coursework
9 pages (2476 words) , Download 2 , Coursework
Free
The advertisement has been useful in the development of the brands. The brands become successful when they relate to the consumers and the business houses around the world have been working towards it. This has resulted in an increase in brand loyalty and there are instances where people use a particular brand.
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PESTLE and SWOT Analysis for Dell Marketing Case Study
11 pages (2750 words) , Download 8 , Case Study
Free
According to the research findings, it can, therefore, be said that Dell provides consumer electronics and electrical goods HD television sets, cameras, printers, MP3 players and so on. Thus its strategic vision and mission are focused on meeting the customer’s demand by innovating in pricing, product marketing, and the first initiative moves.
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Strategic Marketing Planning Nuances Marketing Assignment
5 pages (1250 words) , Download 0 , Assignment
Free
Strategic Marketing Planning framework The Strategic Marketing Plan framework developed for a firm operating in a particular sector needs to address specific organizational needs; usually, the organizational environment is set as a key criterion
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Contemporary Marketing Mix for New Fords Model Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
While defining the term ‘marketing mix’ Philip Kotler and Joanne Scheff said “marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market.” These tools were further classified by McCarthy. He formulated the concept of four Ps which are product, place, price, and promotion. 
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The Impacts of Age and Gender on A Sales Person in the John Lewis Partnership Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
This research investigates the relevance of age and gender in the efficiency of salespersons in the John Lewis Partnership. The essence of this scrutiny is to discover if gender and age play an important role in determining the level of performance of an individual working as a salesperson in the store.
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Processes And Stages Associated with Organizational Buying and Purchasing Marketing Coursework
4 pages (1149 words) , Download 0 , Coursework
Free
Environmental factors include concerns such as change of technology, supply shortages, the decline in product demand, etc. If any of the changes occur it is going to affect an organization’s buying decision. A decline of demand for e.g. may result in modification of the product, therefore a modified re-buy maybe be required.  
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Buyer Behavior at a Large Carpet Corporation Marketing Coursework
6 pages (1500 words) , Download 2 , Coursework
Free
From this paper, it is clear that MFI customers include large carpet corporations that produce carpets for residential and commercial needs. The attributes that these carpet makers look for when looking for suppliers of carpet fibers include quality standards that match the requirements of their end-customers.
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Marketing Objectives and Proper Marketing Strategies: Advantages of the Company Marketing Book Report/Review
11 pages (2750 words) , Download 4 , Book Report/Review
Free
The first part which is SOS stands for situation, objective and strategy. In this report, the business situation in the context of Coca Cola is properly analysed with various strategic tools. Objectives are defined and strategies are developed on the basis of the analysis and objectives. The report includes a brief overview of Coca Cola Company.
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Relationship Marketing and Development for Nonprofit Organizations Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
The author states that Customer Relationship is actually going back to the same principles of marketing which existed before the mass productions began. In the initial days before the industrial revolution and mass production began the customer service was highly customer oriented and focused.
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Marketing Plan of McDonalds Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
The author states that the organization’s enormous size and global presence lead the firm to experience economies of scale, which helps in diversifying risk. Moreover, their strong position in international market aid in expanding their business and gain benefits from long-term economic growth.
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Fast Food Marketing and Business Plan Marketing Coursework
32 pages (8496 words) , Download 2 , Coursework
The food industry had an estimated gross value added of 73.4 billion in £2007. It had a contribution of 18.8% of national part-time employment and 8.7% of national full-time employment. In terms of catering and hospitality, the burger sector is leading that had revenue of £9.33 billion in 2007. This revenue was 4.2% greater than the previous year and it was 22.2% of the total fast food market. 
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Organization of Marketing for the Wal Mart Chain Marketing Literature review
10 pages (2920 words) , Download 2 , Literature review
Free
Service dominant logic is designed to create a theory that encompasses the results of relationship networks that are developed in order to include the consumer in the experience of the marketing of a product. Communities develop around products creating cultures that have loyalties that can create a great movement within the world.
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The Self Reference Criterion in the Context of International Marketing Marketing Research Paper
20 pages (5000 words) , Download 2 , Research Paper
Free
Due to globalization, trade and economic barriers have been removed by countries thus allowing the free movement of goods and services between and across nations. Trade liberalization has created trans-national corporations  (TNCs) and multi-national corporations (MNCs) making it a part of contemporary reality (Supporting SMEs,2007).
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Online Marketing Development: Example of Amazon.com Marketing Case Study
8 pages (2327 words) , Download 1 , Case Study
Free
It is quite important to state that this paper has discussed the ways through which the Amazon Company can be able to improve its online business and attract more customers. I hope this paper will be useful in understanding the role of internet marketing strategies and communication in a web-based business.
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The Academy of Marketing Science Marketing Article
10 pages (2500 words) , Download 2 , Article
Free
The author states that the journal comprehensively covers a broad area of marketing, including consumer behavior, analysis, and market segmentation, retailing and wholesaling, customer services and satisfaction. I have found two useful, informative articles for my Gen Y marketing research in the JAMS.
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Luxury Goods Industry: Designer Handbags Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
It is said that one can know about a woman by looking into her purse. Usually, women's handbags are very intimate and what they carry inside them are things that they need or things that they cherish. The kind of things a woman puts in her bag and even the way in which they have arranged shows a lot of her character. 
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Effectiveness of Product Differentiation Marketing Research Paper
21 pages (5250 words) , Download 2 , Research Paper
Product differentiation is the only way of staying ahead of the competition. Every successful company relies on product differentiation. A company’s success depends on the extent of product differentiation that they are able to achieve. It is about forming a perception in the consumer’s mind that the product is different than its competitors.
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How Supermarkets in the UK Have Coped with the Recession Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The strategic initiatives of British supermarkets can be evaluated by referring to the similar practices of supermarkets in Spain; research developed by Rubio (2009) across the supermarkets in Spain in regard to their strategic responses to the increased competition; it was revealed that ‘the competitive situation that best characterizes this sector is that of the modified efficient structure’.
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Airbus and Its Activities in the Civil Aircraft Manufacturing Industry Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
From the analysis of the strategies of Airbus it is evident that Airbus has clearly taken the rightful strategies to take advantage of the market condition. But Airbus has to take necessary steps to reduce the delay in the delivery of aircraft. If the company can rectify those problems, it can recoup the lost market share.
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Perfect Competitive Markets and Allocating the Resources Fairly Across Sectors in the Economy Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
There are activities of businesses or individuals that affect the lives of people who live around them. It may also affect the natural environment in which the business or individual operates. The environment or people are affected either positively or negatively. Positive and negative effects are called externalities.
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The Customer Experience of the Werribee Park Marketing Case Study
9 pages (2524 words) , Download 2 , Case Study
Free
All in all, if the park is successful in minimizing threats and overcoming weaknesses it can explore more opportunities provided by the internet. It can also increase the customer base through exploiting its own strengths. For those who have not visited the Park, it is recommended that you do and see the history of Australia as you have never seen before.
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The Biggest Change in Consumer Law in 35 Years Marketing Essay
4 pages (1092 words) , Download 0 , Essay
Free
The article expressly deals with consumer-related issues. Some contracts take advantage of consumers. They use language that can be confusing and misleading. The government has responded by requiring contracts to have clear language that cannot be manipulated by companies. Only certain phrases will be permitted.
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The Focus of the Public Relations Campaigns Marketing Case Study
5 pages (1386 words) , Download 0 , Case Study
Free
Edison, in an effort to boost social support for its energy services and maintain a competitive edge, in areas where there are multiple providers to choose from, has developed a customer-focused PR campaign. This campaign is centered on promoting the values of Edison directly in relation to issues of satisfying customers.
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Marketing Communications Marketing Assignment
10 pages (2668 words) , Download 1 , Assignment
Free
The author states that Singapore Epson Industrial Ltd. is a local manufacturer, and makes new products by doing the required Research & Development in that field. They have a global selling perspective when it comes to the scanner business that they are into. Their latest product is Perfection V33, which is a scanner and has been launched globally.
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Direct and Database Marketing of Joe Deluccis in the UK Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
Direct marketing is actually marketing products and services to customers without the use of mainstream channels and mediums such as the television, radio, magazines, and newspapers. This is especially useful for companies that do not have the budget for high exposure advertisement (through the mediums just mentioned).
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Direct and Digital Marketing Marketing Essay
33 pages (8250 words) , Download 2 , Essay
Since the time immemorial, the civilizations were being built up over trade and marketing and a considerable chunk of the human population would migrate constantly for trading purpose. Gone has those days. Now a day, our system has evolved in such a manner that we can able to visualize the foreseeable future 
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Chinas Derivatives Market Marketing Research Paper
8 pages (2705 words) , Download 2 , Research Paper
Free
The absence of derivatives in a modern market is unthinkable, however, because of their necessity in hedging currency and volatility risks, in order to attract investments by institutional funds. Recent years have seen an acceleration of foreign direct investment and a rise in trade surplus in the Chinese economy.
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Direct and Digital Marketing Marketing Essay
21 pages (5250 words) , Download 4 , Essay
Identity theft is an increasingly growing problem that has made it to the headlines very frequently in recent times. In a survey of Computer Crime 13% of respondents had been the victim of identity theft in one year in the US. The survey was conducted by the Computer Security Institute in collaboration with the FBI 
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Company Name and Image in the Various Target Markets Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
The author states that a very basic and strategic decision in marketing a product is branding so that an organization uses a name, phrase, image, design, symbol or combination of these to identify its goods or services and to distinguish them from that of competitors. Communicating the branding message to the team can establish the brand.
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Coca-Cola and the Issue of Water Shortages in Communities Across India Marketing Assignment
7 pages (2107 words) , Download 2 , Assignment
Free
A good organization is one that cares about its customers, its stakeholders, employees, the environment in which it operates and society in general. It works within the diameter of ethics and acts in a socially responsible manner. Being unethical and socially irresponsible does not only hurt society but the company itself. We have a number of examples from the past, including that of Exxon.
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Customer Loyalty Marketing Essay
4 pages (1154 words) , Download 0 , Essay
Free
Habitual loyalty is often termed as an “everyday form of repeat business”. Time is considered to be an asset and therefore, several consumers resort to familiar habits and routines in order to achieve maximum utilization of time. For instance, a weekly to the same superstore is conducted as it is convenient and habitual.
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Professional Selling Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
A product’s price as it relates to other similar products available in the marketplace can often cause a consumer to rank it as low or high quality and make their purchase decisions based on this assessment.  Price points are scientifically identified points at which consumers are more or less likely to purchase. 
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Tendency of Small Portions in Fine Dining Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The concept of fine dining has undergone a change as consumer tastes and preferences have changed. People still look for the right ambiance and a relaxed atmosphere but they look for new and innovative food items. However, since trying out new food items carries the risk, smaller portions have been an effective way of reducing such risks.
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Does Corporate Sector Improve its Work Efficiency Marketing Essay
50 pages (12500 words) , Download 2 , Essay
The present study looks at making an all-inclusive examination of Energy-R, the organization selected for the present study. This UK based food stuff and soft drink manufacturing company have been offering its services in the food industry for the last two decades under the brand name Ailasia Inc.
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Kentucky Fried Chicken Business Expansion Marketing Plan Marketing Case Study
30 pages (7500 words) , Download 2 , Case Study
KFC, also known as Kentucky Fried Chicken, first opened its doors in 1930, beginning at the Great Depression. The first restaurant opened in Corbin, Kentucky, and was then known as Sanders Court and Café, named after the founder, Harland Sanders. By 1936, Sanders was named a Colonel for the cuisine and was able to expand his restaurant.
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Standardization of the Brand in the Context of International Strategic Marketing Marketing Research Paper
20 pages (5000 words) , Download 2 , Research Paper
Free
The paper discusses discuss two of the strategies that can be adopted by the firms in order to deal with the global market: Brand standardization and Brand adaptation. Discussing each of the strategies in detail, the paper discusses the requirements and the advantages and disadvantages of each one.
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The Effect of Free-Market Policies on Latin American Countries Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
The paper provides a background to the historical context that has allowed "free market" policies to dominate all but one of the Latin American countries, and create the axiom in most people's psyche that "free market" equals fairness and equality. It will review the specific policies proposed by the Chicago School of Economics and their application in Latin America.
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Marketing Communication Marketing Coursework
8 pages (2177 words) , Download 1 , Coursework
Free
The marketing mechanism of the companies is directed to make the customers understand the product and creating a bond with the customers. Marketing has thus become important in the modern world economy. Marketing makes the company name known to the customers and helps to create a brand.
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Role of the Internet in Marketing Strategies Marketing Dissertation
12 pages (3000 words) , Download 2 , Dissertation
Free
The author states that Internet that is mostly acknowledged as “the Net,” is a wide platform of computer networks, in which users at any one computer can receive information from any other computer. Additionally, at the present time, the internet is a, supportive, public, self-financing facility available to hundreds of millions of users internationally.
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The Rise of Branding Marketing Essay
8 pages (2241 words) , Download 2 , Essay
Free
The brand is any aspect of a product or service which the consumers are able to associate with the product or the company itself. These aspects include either the name of the product or the service or the company, the slogan or the tune used in the advertising messages, logos or colors. Brand is a selection of different factors.  
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International Marketing Objectives of Galanz Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
The author states that English small home appliances often referred to as white goods, include various electrical appliances such as electric irons, dishwashers, refrigerators, electric cookers, and microwave ovens. All of these goods are generally used for indoor kitchens and utility rooms.
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Marketing Strategy for Mobile Phone Company: Apple Inc Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
The author states that in order to capture further market share in technology, Apple Inc. will be launching the iSpeaker, a revolutionary new device that allows for voice interface for surfing the Internet. The product’s function: Using voice interface in a small headset device, this interface will allow users to browse the Internet using mobile technology.
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The IKEA Marketing Strategy Marketing Case Study
25 pages (6250 words) , Download 5 , Case Study
A sound business strategy helps companies to give a new direction to the business as well as bolster their confidence while implementing business plans or risk assessments. Even when the company intends to enter new markets, it is essential that a business strategy which takes into consideration factors such as products, distribution.
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Market Plan for Levis Jeans Marketing Business Plan
8 pages (2279 words) , Download 8 , Business Plan
Free
USA has a mixed group of people with different ethnicities, thus the environment there favors the company. The number of immigrants is increasing, and this has increased the number of customers for the company. The company focuses on teenagers mainly within the ages of 18-25, thus the jeans, pants and other products are all designed keeping the latest trends and fashions in mind.
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Distribution of Thai Rice in UK Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Thailand is the 6th largest producer of rice in the global market, however, when it comes to trade, Thai rice is the most traded rice at the global platform (Industry Outlook, 2009). This illustrates the cutting edge that Thai rice has over its competitors, particularly the rising competition coming from India and China.
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Market Entry Analysis Marketing Coursework
8 pages (2436 words) , Download 1 , Coursework
Free
Internet service providers have had to invest significantly to keep up with the technological changes and cater to the needs and demands of the market and the consumer. The opening of the world markets has allowed many companies to expand past national borders in the hope of attracting further consumers, especially in the developing world, and increasing revenue.
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International Sales and Marketing Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
This essay demonstrates that the world of trade is highly dynamic and it is rapidly changing to the extent that it has become to be a ‘Global Village’. It is very clear from what happens in one part of the world has greater effects and impacts on the trade and related transactions in any other part of the world.
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Corporate Business and Relationship Marketing Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
The author states that the main goal of the Sampa Paulo hotel is to be a leader in the hospitality industry by providing superior services and hospitality components that meet the needs of those that are staying at the hotel. The hotel will focus on the internal structure and building a component team of leaders that are able to provide superior services.
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Peter Drucker on Marketing Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
The author states that in a time dictated by the Nazi regime, Drucker wrote two pieces, both of which were banned and burned by the Nazis. Disappointed and saddened by the state in Germany he moved to the USA and became a citizen in 1943. He taught at Bennington College, New York University and Claremont Graduate University.
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