Pricing at Deutsche Telekom
Pricing at Deutsche Telekom Marketing Essay
4 pages (1000 words) , Download 1 , Essay
However as of the year 2008 the governmental state of Germany still owned fare share of the company; this is 17% through the government bank and 15% through direct company stock (Waesche 162). The remaining percentage is what is owned by the private investors.
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Information management
Information management Marketing Essay
8 pages (2000 words) , Essay
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Apparently, both Facebook and telegraph are sources of information systems where people and organizations interact and share information. Telegraph requires the operation of a human medium while Facebook is an individual operating system. As examples of information systems, both Facebook and telegraph offer socio-technical systems platform where participants develop, organize and manage information and its contents (Grint & Willocks, 1995, p.
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Effects of franchised and international fashion stores on local clothing retailing and its relation to global marketing stratgie
Effects of franchised and international fashion stores on local clothing retailing and its relation to global marketing stratgie Marketing Dissertation
13 pages (3250 words) , Dissertation
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Recommendation- 1/2page 8. Conclusion-1/2 page REFERENCES Title : effects of franchised and international branded stores on local Saudi clothing retail stores and in terms of retail marketing mix its relation to global marketing strategies . Abstract In this research, we have attempted to scrutinize the retail marketing mix in perspective of Saudi Arabia, whether international branded store is in competition with the local.
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The Selling Process and Selling Tools
The Selling Process and Selling Tools Marketing Essay
7 pages (1750 words) , Essay
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The author states that target market should have qualified and determining dimensions that match the needs of customers by providing good services and products. Determining and estimating the competition strength is also important in sales. Knowledge of the segment that will need a company’s product or services will save time and resources.
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Qualitative Market Research
Qualitative Market Research Marketing Essay
8 pages (2000 words) , Essay
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Prior to launch of new product as well as for existing ones firms also conduct market research on and off for gaining insight about current market status and standing of the product. This research is aimed at exploring customer perception of Kit Kat which is a renowned chocolate brand.
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Old advertising and marketing vs. effective new media campaigns
Old advertising and marketing vs. effective new media campaigns Marketing Essay
9 pages (2250 words) , Essay
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It was focused on delivering effectiveness in the processes of mass production. Post-Fordism, on the other hand, is applied in modern definitions of industrial progress as the previous grew less efficient in handling the new technical innovations
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Company Culture Report
Company Culture Report Marketing Essay
3 pages (750 words) , Download 0 , Essay
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Currently the company has a total of 150,000 employees, with almost 21,000 locations in over 61 countries. The company’s location mostly serves hot and cold beverages, full leaf tea, pastries and snacks (Newman, Amy, Ober, and Scot, 2013, pp342). Evening locations mostly serves beers, wines and also small bites.
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Digital Fashion Marketing
Digital Fashion Marketing Marketing Essay
8 pages (2000 words) , Download 2 , Essay
This essay explores fashion marketing. Pull marketing involves active involvement in seeking the marketing content often through opening mail, text or web searches whereas push marketing involves sending a message by the marketer without the consent of the recipients which can include display advertisements on websites and new blogs.
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Fact-Finding Techniques for Requirements Discovery of Business Systems Analysis and Design
Fact-Finding Techniques for Requirements Discovery of Business Systems Analysis and Design Marketing Essay
3 pages (750 words) , Essay
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It is the collection of data or information gathering. For there to be an analysis and study of a system, there is need to collect the relevant information and facts. In collecting facts, there are those that are expressed in a quantitative form. These facts are referred to as data.
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SECTION C OF CAP TK 3C
SECTION C OF CAP TK 3C Marketing Essay
9 pages (2250 words) , Essay
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Tracking of all the cost that is associated with the project is a very important task that is well met through keeping of proper books of accounts. Furthermore, the success of individual activities in a project cannot be achieved without financial accounting.
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Marketing Professional Practice Assignment
Marketing Professional Practice Assignment Marketing Research Paper
3 pages (750 words) , Download 0 , Research Paper
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Besides reaching out to mandated clients, The Turning Point continues its practice of taking in women addicts from the streets. The Turning Point is also reaching out to younger clients who fall into the trap of vices and crime and other behavioral addiction such as alcoholism, problem gambling, and domestic violence.
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Emax electronics uae
Emax electronics uae Marketing Essay
3 pages (750 words) , Essay
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It initiated the concept of 'Big Box’ (Grasser and Meller 2009, p.6). This one-stop-outlet of innovation and benchmark success in retail distinction, customer care, and convenience was expected to reach more than 40 stores come the end of year 2012. As a full service vertically integrated electronic company, Emax provides the widest range of more than100, 000 goods across 20 and more categories from three hundred brands in the sector of electronics.
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Key Marketing Issues Facing Gillette Indonesia
Key Marketing Issues Facing Gillette Indonesia Marketing Case Study
6 pages (1500 words) , Case Study
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Indonesia has a large poor population living in the rural areas and a small wealthy population living in the urban areas. Gillette is an international company and a world leader razor and blades for shaving men. Gillette entered Indonesia in 1971and established a wide market presence (Harvard Business School 1998, p.
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Compulsive Consumption
Compulsive Consumption Marketing Literature review
9 pages (2250 words) , Download 1 , Literature review
The latest issues in the society of the housing crisis and student debt have increased awareness of the effects of compulsive consumption. Research has made known that the management strategy of finance increase academic stress level (Roberts’s et. al 2012). For an average individual, buying services and products is routine and normal behavior.
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Case study review
Case study review Marketing Coursework
4 pages (1000 words) , Coursework
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This means that the losses of any one brand may be recovered through profits from others. Therefore, clearly the company has not put all its eggs in one basket and has diversified risks. Furthermore, this reflects a well thought out segmentation strategy whereby the company has developed different dairy brands for different customer segments, thereby catering to the unique preferences, tastes and needs of each.
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Department store
Department store Marketing Essay
10 pages (2500 words) , Essay
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All the departments have a contribution to the success of the departmental store and in most cases all departments are under the same roof. They have different roles such as offering customer care, after sale services, restocking merchandising and control of all the operations in the store.
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Industry Analysis
Industry Analysis Marketing Research Paper
18 pages (4500 words) , Download 2 , Research Paper
It would be conducting a ratio analysis of the company for understanding the trend of performance from the year 2009 till 2013. The study would also conduct an industry analysis of the retail industry in United States for understanding the situation of the industry.
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Task: Choose a product and identify its key features. Outline the criteria that could be used to identify potential target segm
Task: Choose a product and identify its key features. Outline the criteria that could be used to identify potential target segm Marketing Essay
7 pages (1750 words) , Essay
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Along with this, it also describes the specific segments of the market to which the product is targeted. As well as brief background analysis of the industry, product and market place is also presented in this essay. And finally the potential positioning strategy by which the product might be positioned in the market is also discussed along with recommendations in order to enhance its demand in the market.
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Strategic Management Analysis
Strategic Management Analysis Marketing Essay
5 pages (1250 words) , Essay
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Better Place’s missions: The Company rode on the main mission as being to reduce and ultimately stop the use of oil by vehicles (Etzion and Struben, 2011, p. 2). In a short exposition, the company operated within the locomotive industry and its motive was not really to realize profits but rather to bring about a solution to the global menace that results from the environmental degradation and contamination that is resultant of increased use of oil for powering locomotives.
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The advertising of condoms
The advertising of condoms Marketing Term Paper
22 pages (5500 words) , Term Paper
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A condom is a thin sheath, usually of very thin rubber, worn over the organ to prevent conception or sexually transmitted disease. It is believed that the word CONDOM is a blend of the French word CONtraceptif and DOMicile meaning “home contraceptive".
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Motivational problem
Motivational problem Marketing Research Paper
3 pages (750 words) , Download 0 , Research Paper
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Sometimes problems are inevitable and when they occur they must be dealt with. A few years ago I worked at a company that faced motivational problems. The company was a start-up firm in the technology industry. The job of the floor workers was to provide quality control for technological companies in the social media industry such as MySpace and Facebook.
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A suitable marketing plan for a football club
A suitable marketing plan for a football club Marketing Coursework
15 pages (3750 words) , Download 1 , Coursework
The paper takes the different aspects of marketing plan including the assessment of Israeli market environment, various attendance objectives for the club, detailed analysis of market segmentation as well as target markets and the different elements of marketing mix such as promotion, price, place and product.
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Marlboro Cigarettes
Marlboro Cigarettes Marketing Research Paper
10 pages (2500 words) , Research Paper
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As one of PM USA’s most saleable cigarette brands in the United States, the Marlboro brand was able to capture at least 42% of the enitre US market shares for cigarettes (Seeking Alpha, 2012; Philip Morris USA, 2012). Source: Philip Morris USA, 2012 As one of the most famous cigarette brands around the world, Marlboro uses the image of a typical American cowboy as a part of its product positioning strategy (Randazzo, 2006; Hyland et al., 2006).
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Brand value and its effect on public perception and to a business
Brand value and its effect on public perception and to a business Marketing Thesis
30 pages (7500 words) , Thesis
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4 21 4.1 Findings and Analysis 21 4.1.1 Performance of the Energy Sector of UAE 21 4.1.2 Public Perception regarding Oil and Gas Companies and Brand Value 22 4.1.3 Analysis of the Research Conducted 23 Chapter 5 24 5.1 Conclusion 24 5.2 Recommendation 25 5.3 Limitations and Scope of the Study 25 Works Cited 27 Bibliography 29 Chapter 1 1.1 Introduction The term Brand signifies a name, symbol, design or combination of all of this.
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Marketing Mix Stimuli
Marketing Mix Stimuli Marketing Essay
15 pages (3750 words) , Essay
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According to the research findings, it can, therefore, be said that P&G has created the extended portfolio for the Ariel brand. The brand is maintaining a portfolio of four products in order to satisfy daily housing need of customers belong to the United Kingdom. The product portfolio of Ariel brand can be explained in the following manner.
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The Basic Concept of Business-to-Business Marketing
The Basic Concept of Business-to-Business Marketing Marketing Research Paper
12 pages (3000 words) , Download 1 , Research Paper
In this particular case, the buyer-seller relation is pretty important but it is basically between the organizations instead of individual customers. In most of the cases, B2B marketing is short term activity which is done carefully with less glittery affairs. Relationships play a vital role in this module of marketing.
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A Marketing Plan for an Asset Management Company Using GPS Satellite Technology
A Marketing Plan for an Asset Management Company Using GPS Satellite Technology Marketing Literature review
6 pages (1500 words) , Literature review
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GPS devices send a signal to the satellites that can help track down the products with a good accuracy. This technology helps users to track down their products both mobile as well as stationary with the help of a computing device (FieldLogix, n.d., p.2).
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Measuring Performance
Measuring Performance Marketing Essay
4 pages (1000 words) , Essay
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Here, in case of Maldives Plc, revenue for 2010 is ? 49,800,000 and revenue for 2011 is ? 57,400,000. Now, Gross profit which is equal to revenue minus cost of good sold is ? 25,896,000 in 2010 and ? 26,978,000 in 2011. Thus, gross margin of Maldives Plc in 2010 was (25,896,000 /49,800,000) = 0.52.
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Sleepy Inn Motel: A Marketing Case Study
Sleepy Inn Motel: A Marketing Case Study Marketing Case Study
4 pages (1000 words) , Case Study
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If the Sleepy Inn could manage to maintain 90% occupancy at the rate of $75 per night, they would make roughly $4,050 per day.  If about half of that were put towards paying off the loan on a $300,000 inground pool to be installed ($2000 per day, or $60,000 per month)—Huang could pay off the pool in 150 days or less, depending upon occupancy rates.
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Marketing Strategy for Coca-Cola Company
Marketing Strategy for Coca-Cola Company Marketing Case Study
5 pages (1250 words) , Download 1 , Case Study
There are numerous strategic advantages that Coca-Cola possesses over its competitors. Therefore, with the right marketing mix, there is no reason why the company cannot be well ahead of its market leaders. The major focus should be on the influences that make consumers purchase. As discussed above, these can either be internal or external.
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Consumer Behaviour in Malaysia
Consumer Behaviour in Malaysia Marketing Essay
5 pages (1250 words) , Essay
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(Pecotich & Schultz 2006, p. 428) ICT products and services, hence, can be considered as attractive areas of interest for Australian IT companies. This is highlighted by the fact that despite of the technological development that has transpired in Malaysia, certain areas are still in its infancy and industries such as e-banking, mobile technology and other ICT sectors have low diffusion in the country driving a stronger demand.
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Enhancing the Marketing Plan
Enhancing the Marketing Plan Marketing Essay
5 pages (1250 words) , Download 2 , Essay
The paper is focused on analyzing the marketing plan of an athletic footwear and apparel company named Geno's Sports Apparel. Besides, the paper will also describe the competitors of Geno's Sports Apparel, major differentiating factors and intention of the company to become a leader in the ‘athletic footwear and apparel’ market.
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Effectiveness of Strategic Marketing and Recommendations for Ford Company
Effectiveness of Strategic Marketing and Recommendations for Ford Company Marketing Research Paper
6 pages (1500 words) , Research Paper
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The strategic marketing of Ford has its strengths. It combines cost-effective production know-how, Ford’s core competence, with advanced and sustainable technological design and an understanding of consumer tastes and culture. Ford’s advancement in rank from third to second was largely due to the drop in Toyota sales as a result of product recalls.
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Southwest Airlines Program Formulation and Implementation just on Pricing and Product Strategies
Southwest Airlines Program Formulation and Implementation just on Pricing and Product Strategies Marketing Research Paper
4 pages (1000 words) , Download 0 , Research Paper
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According to Capon and Hubert (2007), Southwest Airlines is a US Airline company that was founded in 1967 in Dallas, Texas. Currently, it is one of the swiftest growing airline corporations in America and has been existent for 35 years. This company charges very low airline fares in the US, and has gradually extended its profits well beyond anyone’s expectations (Smith 2011).
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Burberry Case
Burberry Case Marketing Essay
2 pages (500 words) , Download 2 , Essay
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Burberry Case Burberry Brand was a symbol of both luxury and durability. It was first digital luxury brand that successfully established the brand as the most functional luxury in the market. Indeed, it created its own community through its main product, trench coat.
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Flying on a Full Service Airline as Opposed Low Fair Discount Carrier
Flying on a Full Service Airline as Opposed Low Fair Discount Carrier Marketing Term Paper
8 pages (2000 words) , Term Paper
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The founders Rollin King and Herb Kelleher are the persons behind the success of Southwest Airlines. The airline is based at Dallas, Texas in USA. Southwest Airlines started with 3 aircrafts but now has over 500 Boeing aircrafts in its fleet. The airline company has grown immensely and is the most preferred airline amongst the consumers due to its low fares and excellent service (Southwest, 2012).
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Company Performance Paper: Helen of Troy
Company Performance Paper: Helen of Troy Marketing Essay
7 pages (1750 words) , Essay
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The company’s household products are tools, cleaning, storage, and automotive categories among others. The company produces, designs and markets these products through its international divisions based in Canada, UK and Mexico. The company makes its money from the products which they sell and are categorized into three divisions, namely retail; brushes, combs and accessories; and professional products.
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Quantitative and Qualitative Research Methods
Quantitative and Qualitative Research Methods Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Research in a particular discipline helps us in number of ways. It gives a picture of the actual facts and the circumstances that can affect the subject and study. Research is a separate discipline in itself and needs proper formulation for conducting it.
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Business Ethics and Social Responsibility and Its Impact on Efficiency
Business Ethics and Social Responsibility and Its Impact on Efficiency Marketing Research Paper
7 pages (1750 words) , Research Paper
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The report describes how business ethics and social responsibility can be used to increase efficiency, its effect on the reputation of the company. As a consultant for this firm, the report made by the ABC consultations will also discuss the basic features that are the most prominent for the organizations.
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Case Study - Culinarian Cookware
Case Study - Culinarian Cookware Marketing Case Study
5 pages (1250 words) , Case Study
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In the previous years the company has adopted price promotion for their product line and got mixed response. Variation in the previous market research data increased the perplexity of the situation and marketing managers presented their view point on pros and cons of price promotion strategy.
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Examine the nature of the distinctive managerial, organisational and developmental characteristics of small businesses vis-a-vis
Examine the nature of the distinctive managerial, organisational and developmental characteristics of small businesses vis-a-vis Marketing Essay
10 pages (2500 words) , Essay
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Over the time, the definitions of these two terms have evolved greatly. Critical analysis would reveal that where there are clear differences between coaching and mentoring, they do share common elements as well. A basic difference between these two terms is the purpose of each activity.
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Competing in Mature Product Markets
Competing in Mature Product Markets Marketing Assignment
6 pages (1500 words) , Assignment
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The author states that one of the concerns facing the management is satisfying all involved stakeholders, including shareholders, customers, vendors, and to a lesser extent the society-at-large. Satisfying this diverse group is arduous at the best of times, but it gets close to impossible during an economic downturn or an industry-wide recession.
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Strategy for Koyo Jeans to Enter into the Market of China
Strategy for Koyo Jeans to Enter into the Market of China Marketing Case Study
8 pages (2000 words) , Download 1 , Case Study
To enter into the market of China, “Koyo” jeans can take the entry strategy of the joint venture. There are certain players in the clothing industry in Japan. Koyo jeans can identify some local players and deal with a joint venture with them. These local brands already enjoy a small proportion of market share.
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Economic Trends in an Executive MBA school
Economic Trends in an Executive MBA school Marketing Essay
5 pages (1250 words) , Essay
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The author states that during the time of recession, consumers find themselves in financial crisis. They cut back on the credit card spending and can no longer be able to pay monthly bills. As a result of such circumstance, people opt to venture into white collar jobs that needs a higher level of expertise but would increase income levels.
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Strategic Marketing Plan for Pit Bull Pride of Delaware
Strategic Marketing Plan for Pit Bull Pride of Delaware Marketing Term Paper
8 pages (2000 words) , Term Paper
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The founders of the organization felt the need of offering support to pit bulls as compared to other dog breeds that had families to take care of them. The core mission of the organization is to impact the lives of as many pit bulls as the organization possibly can through adoption, educating the public about pit bulls and providing foster care options.
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Google company
Google company Marketing Essay
11 pages (2750 words) , Essay
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1). Google, through its mission statement, has a core mission of ensuring that the entire world has an easy and fast way of accessing data in the internet. They continually make data searchable from websites using the computers, phones and other gadgets. Google has marketing strategies that incorporates personality, non- profit, large and small business enterprises and have helped in the market share that the corporation controls.
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Organisational Behaviour and Development-Assessment Task No 2
Organisational Behaviour and Development-Assessment Task No 2 Marketing Essay
4 pages (1000 words) , Essay
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Fran’s case is riddled with emotions and attitude in the workplace. How did Fran handle the conflicts she had with her boss, why was her boss so insensitive towards her? Why did the events in the dairy lead to Fran losing her job? What options did Fran have?
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Customer Aquisation Versus Retention
Customer Aquisation Versus Retention Marketing Essay
5 pages (1250 words) , Essay
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The author agued to hold the position that acquiring a customer is very expensive as compared to retaining one. Some statistics are quoted to allude to the costs of acquiring one customer through promotional services and sales as to being ranging from six to ten times higher than the costs that the business would incur in retaining a customer.
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How South Korean students make decision for choosing master course abroad
How South Korean students make decision for choosing master course abroad Marketing Dissertation
60 pages (15000 words) , Dissertation
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The aptitude of higher education institutions to survive and develop can only be promoted by up-to-date knowledge and information on the higher education environment, and more particularly acquiring marketing and communication stratagems that may influence students making resolutions on which university to register for their master courses abroad.
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Importance of the Marketing Concept to McDonalds
Importance of the Marketing Concept to McDonalds Marketing Assignment
8 pages (2000 words) , Assignment
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The paper explains the relevance of the marketing concept to McDonald’s. The marketing concept is relevant to McDonald’s through competition analysis and marketing mix, which it pursues because of the diverse local needs and values of its markets and the need to address criticisms of the negative effects of McDonaldisation on the services sector and the health of its customers.
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