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Marketing Essays

Result for Subject Marketing:
19895 essays
Decision-Making Process Consumers Go through When They Buy Products and Services Marketing Term Paper
17 pages (4638 words) , Download 0 , Term Paper
Free
The paper “Decision-Making Process Consumers Go through When They Buy Products and Services" is an impressive example of a term paper on marketing. Consumers are among the most important stakeholders of an organization and institution since, the operations, systems, and processes developed and implemented by the organizations are meant to ensure their needs.
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Customer Loyalty and Relationship Marketing Marketing Research Paper
14 pages (3813 words) , Download 0 , Research Paper
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The paper "Customer Loyalty and Relationship Marketing" is a good example of a research paper on marketing. Customer loyalty is a very important aspect of the business. The following paper discusses customer loyalty and relationship marketing. Loyalty is one of the factors that is used to measure business growth because the customers will maintain their continuity and frequency to the business.
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The Factors Affecting Buyer Behavior Marketing Term Paper
10 pages (2775 words) , Download 0 , Term Paper
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Scholars argue that the decision-making process often starts before the actual buyer and seller contact. The pre-purchase decision is often heavily influenced by both internal and external factors on the part of the consumer. Therefore consumer behavior is multidimensional in nature and rationally complex and has more than meets the eye.
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Vulnerabilities that Drive Customer Defection Marketing Literature review
15 pages (4569 words) , Download 0 , Literature review
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Many business enterprises recognize the importance of customer loyalty and do everything within their means to ensure that they retain a customer and attract others. This paper looks at vulnerabilities that bring about the defection of customers and also discusses some of the models that are available for predicting customer defection.
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The Marketing Situation of Coca-Cola in the UAE Marketing Case Study
12 pages (3644 words) , Download 3 , Case Study
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The paper “The Marketing Situation of Coca-Cola in the UAE" is a convincing example of a case study on marketing. Though a popular brand, Coca-Cola has faced a number of challenges in the UAE. Some of the challenges are related to the perception of the Coca-Cola drink (Coke) as an American product and idea.
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Clients Visiting the Same Destination but for Different Purposes Marketing Assignment
14 pages (4017 words) , Download 0 , Assignment
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The paper "Clients Visiting the Same Destination but for Different Purposes" is a wonderful example of an assignment on marketing. The increasing competition in the tourism industry has increased the bargaining power of customers and has ensured that the tours are customized according to the requirements of the customers.
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Marriott: Marketing Strategies Marketing Case Study
8 pages (2261 words) , Download 0 , Case Study
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Strategies like segmentation and choice target market can only be carried out if adequate marketing research has been done. Opportunities for expansion and also changing consumer needs can be determined through thorough marketing research. Marketing research is important when dealing with competition.
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Deakin University: the New Branding Campaign Marketing Research Proposal
12 pages (3464 words) , Download 0 , Research Proposal
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The population will be divided into three strata and a sample will be selected from each in disproportionate fractions. A provisional budget for the study is estimated. It includes items of major importance in the process of the study. The budget proposed is within the limits recommended by management, which is between fifty thousand dollars.
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Pepsi Company Change the Game Campaign Marketing Term Paper
10 pages (3268 words) , Download 0 , Term Paper
Free
The paper "Pepsi Company Change the Game Campaign" is a brilliant example of a term paper on marketing. This report is aimed at furnishing the top management of Pepsi Company with a wealth of information regarding the validity of the contents of the adverts that are on use to promote their change the game strategy.
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How Libertys Make Become a Successful International Retailer Marketing Assignment
12 pages (3093 words) , Download 0 , Assignment
Free
The paper "How Liberty’s Make Become a Successful International Retailer?" is a worthy example of an assignment on marketing. The famous London based departmental store ‘Liberty’ has plans to embark on a very strategic review process. The plan is geared at bringing in new investors that would facilitate the full expansion of the departmental store both within the UK and in the international arena.
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Measuring and Interpreting Brand Performance Marketing Case Study
8 pages (2176 words) , Download 0 , Case Study
Free
The paper “Measuring and Interpreting Brand Performance" is a pathetic example of a case study on marketing. This research is about measuring and interpreting brand performance. It directly relates to consumer and buyer behavior. Several indicators have been used to determine the relationship between various brands with specific market aspects.
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Groupon: Current and Future Strategies Marketing Case Study
21 pages (5392 words) , Case Study
Nobody downloaded yet
To analyze Groupon’s industry environment entails assessing the existing strategic groups in the industry. One way of assessing the industry environment includes using Porter’s five forces model that includes the threat of new competition, buyer bargaining power, supplier bargaining power, competitive rivalry, and the threat of substitute products.
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The Process of Launching the New Product by Unilever Company Marketing
15 pages (4541 words) , Download 3
Free
The paper "The Process of Launching the New Product by Unilever Company" is a great example of a business plan on marketing. The purpose of this plan is to provide a detailed schedule of activities that will be committed in the process of launching the new product by Unilever Company. The plan will tackle various aspects including the company overview.
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Stealth Electric Bikes Marketing Case Study
12 pages (3433 words) , Download 1 , Case Study
Free
Due to the outstanding performance of Stealth Electric Bikes limited, most of the products have accessed the Queensland market and New South Wales markets. Their products have also been preferred by most customers in comparison to their competitors. This could be caused by some of the recently manufactured competitive products.
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Advertising the Laneway Festival Marketing Assignment
8 pages (2176 words) , Download 0 , Assignment
Free
The paper "Advertising the Laneway Festival" is a good example of an assignment on marketing. The successful launch of the Laneway Festival in South East Asia will be greatly determined by the marketing strategies and policies adopted for the Festival. In a nutshell, marketing involves planning and execution of pricing, promotion, and distribution of ideas to satisfy a certain goal.
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Advertising: Promotion of the Laneway Proposal in Australia and Singapore Marketing Assignment
9 pages (2508 words) , Download 0 , Assignment
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The paper "Advertising: Promotion of the Laneway Proposal in Australia and Singapore" is an outstanding example of an assignment on marketing. Laneway Festival started as live band music concerts and has been operating within Australia. Its growth has been tremendous and this resulted in expansion into Singapore.
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The Influence of Identified Internal Factors on a Consumers Decision-Making Process Marketing Coursework
8 pages (2250 words) , Download 0 , Coursework
Free
The paper "The Influence of Identified Internal Factors on a Consumer’s Decision-Making Process" is an outstanding example of coursework on marketing. The consumer decision-making process has been described by many scholars and analysts as a complex undertaking. Wright (2006) for example notes that the decision-making process is influenced by both internal and external influences.
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Virgin Airline: Low Cost Flights Marketing Case Study
6 pages (1664 words) , Download 0 , Case Study
Free
These students are targeted mostly when they close their schools and colleges. Therefore, they are occasional customers. Nevertheless, they always come in large numbers. Virgin airline wants to establish itself as the airline of choice for these students. Another feature of this particular segment is that their income is limited.
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Choosing a Service Providers: Factors that Customer Focused Marketing Case Study
9 pages (2782 words) , Download 0 , Case Study
Free
This requires that the service provider understands the customer and based on it develops their services so that customers feel satisfied. This has to be matched by having properly trained and qualified employees who are able to understand the products and the customers and look to satisfy them through proper services.
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Effectiveness of Destination Marketing Organizations Marketing Marketing Case Study
14 pages (3788 words) , Download 0 , Case Study
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Destination Marketing Organizations are created with the primary role of attracting both local and international visitors to the locale while aiming at contributing to the local economy through various means including the purchase of room nights, organized visitor services, a variety of food and beverage, retail items, as well as transportation.
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New Product Development: Pedometer Alarm Clock Marketing Term Paper
19 pages (5097 words) , Download 0 , Term Paper
Free
This is because, in this particular gadget, there is no button for turning off the alarm. Therefore, if an individual does not want to wake up, he or she will have to endure the noise being made by the alarm throughout the night or also in the morning. This explains why this pedometer is very special.
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Measuring and Interpreting Brand Performance of Corn Flakes Marketing Case Study
8 pages (2377 words) , Download 0 , Case Study
Free
The paper "Measuring and Interpreting Brand Performance of Corn Flakes" is a great example of a case study on marketing. The measurement and interpretation of brand performance are of paramount importance to any brand manager. This is because it helps them know how well the brand is performing in the market and hence undertake successful brand management.
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Market Entry Strategy: Case of Haier Marketing Case Study
6 pages (1894 words) , Download 0 , Case Study
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The paper "Market Entry Strategy: Case of Haier" is a perfect example of a case study on marketing. The report focuses on Haier a Chinese multinational organization that manufactures white goods and appliances in over 96 categories. The report looks at examining the organization i.e. Haier which will concentrate on its product, mission, and other aspects.
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El Paraiso Hotel Marketing Plan Marketing Case Study
16 pages (4531 words) , Download 0 , Case Study
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The hotel is facing huge competition both from Spain and abroad from the competitors who are also looking to tap the UK market. With the hotel's unique and exclusive services and products, it will be able to penetrate the market without. El Paraiso Hotel has drawn objectives, action plans, and marketing strategies to help it.
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Marketing Communications Plan for the Hotel Marketing Case Study
11 pages (2958 words) , Download 5 , Case Study
Free
For advertising, the hotel can use posters, print ads, flyers, and billboards. For knowledge, public relations in the form of the press release with direct marketing or a website for the hotel will be useful. For liking and preference, salespersons' selling kits could be utilized. For conviction and purchase, the website is an excellent medium.
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Alfred Dunhill Ltd: Reconciling Traditions and Innovation in Product and Brand Management Marketing Case Study
11 pages (3062 words) , Download 2 , Case Study
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Alfred Dunhill has always been synonymous with the finest things in life and has always reflected a marriage of craftsmanship and design innovation. It is important to bring synergy between the vision, mission statements integrated with the strategies, facts and product improvement and this can be done only with the successful management.
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The Strategic Principles of the Maersk Line Marketing Case Study
7 pages (1884 words) , Download 2 , Case Study
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The significant complexities discovered from the international strategic platform for Maersk is in the usage of collecting primary and secondary data for marketing services. The complexity of the shipping industry is the main component that challenges international strategy marketing to adapt to the characteristics and demographics of the services.
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The Marketing of ECo Shower Marketing Case Study
7 pages (1771 words) , Download 0 , Case Study
Free
The strength of the E-Co Shower lies in the fact that with rising awareness of the harmful secondary effects of excessive water consumption by way of excessive energy usage, and harmful emission of greenhouse gas, there is a strong case for the use of this product.
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The iGeneration and the Need for Reviving the iPod Bans Marketing Case Study
9 pages (2742 words) , Download 0 , Case Study
Free
The paper “The iGeneration and the Need for Reviving the iPod Bans" is a dramatic variant of a case study on marketing. ‘I-pod’ is such a product that has been designed for the convenience of technologically upgraded generations. The product is useful, accessible and of great utility. Its quality and progressive manufacturing had created various new lines in a number of stages.
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Emergent and Planned Approach Strategies, Driven Markets vs Market Driven - Benefits and Drawbacks Marketing Essay
9 pages (2189 words) , Download 0 , Essay
Free
The paper “Emergent and Planned Approach Strategies, Driven Markets vs Market Driven – Benefits and Drawbacks" is a spectacular example of an essay on marketing. Marketing of a product ensures that the organization may have an advantage over their competitors. This means that there are methods that can be used to achieve this and ensures that the market is in a certain equilibrium.
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Sony's Marketing - Creating and Sustaining Superior Performance and Competitive Advantage Marketing Case Study
18 pages (4789 words) , Download 1 , Case Study
Free
The paper “Sony’s Marketing - Creating and Sustaining Superior Performance and Competitive Advantage" is an engrossing example of a case study on marketing. Sony, whose core business is the manufacturing of consumer electronics, oversees many subsidiaries and affiliates that are responsible for particular business sectors such as movies, music content, video games, and financial services.
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Burton's Musical Jacket Looks Good, Sounds Better Marketing Case Study
9 pages (3065 words) , Download 0 , Case Study
Free
The paper “Burton's Musical Jacket Looks Good, Sounds Better" is a dramatic example of a case study on marketing. Burton is a large company that deals in a multiplicity of products including audio devices, multifunctional cameras, cars, and global positioning system devices, toys, robots, gaming devices, hardware devices such as laptops and netbooks, home and kitchen devices, etc.
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Estrucks Marketing and Product Objectives Marketing Case Study
14 pages (3711 words) , Download 0 , Case Study
Free
Efficiency Motors (Firm E) currently offers three products that targets the 2F and 4F market (Effiz), 3U and 5U market (Euro), and the 1T and 3T market (Estruck). Firm E wants to gain a stronger market share in 1T and 5U markets and it aims to attract the 3T and 3U customers at the same time.
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Influence of Research on Marketing Strategy and Performance of Organizations Marketing Term Paper
8 pages (2491 words) , Download 0 , Term Paper
Free
Companies whether big or small perform research as it validates the findings. It helps to evaluate the potential and identifies area which will help in development. Marketing Research is thus “the systematic and objective analysis of information related to the product so that important decision can be taken which is related to marketing”.
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Marketing Strategy Making for Perth Yoga Work Marketing Case Study
10 pages (2246 words) , Download 0 , Case Study
Free
The paper “Marketing Strategy Making for Perth Yoga Work " is a wonderful example of a case study on marketing. This is a summary of the proposed Australian Yoga works, we plan to call our business Perth Yoga works and as the name suggests, the business will be located in Perth. Yoga will be our main business service as we have noted that Perth has a shortfall in the same.
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A Multivitamin and Minerals Company Value Min Marketing Case Study
10 pages (2863 words) , Download 0 , Case Study
Free
This report seeks to elaborate into these concepts and illustrate how these processes can be incorporated into Value Min Company to enable its market its new multivitamin range. A business cannot satisfy the wants and needs of all the buyers and doing so can lead to massive drain in the organization’s resources.
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Investigating the Impact of Sales Promotion on Brand Perception in Soft Drink Industry Marketing Research Paper
14 pages (3900 words) , Download 0 , Research Paper
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The paper “Investigating the Impact of Sales Promotion on Brand Perception in Soft Drink Industry" is a breathtaking version of a research paper on marketing. The success and growth of any business mainly depend on which strategy the company employs in advertising its goods and services to the customers.
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Moorillas Strategic Positioning Market Plan Marketing Literature review
9 pages (2599 words) , Download 0 , Literature review
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The paper “Moorillas Strategic Positioning Market Plan" is a wonderful example of a literature review on marketing. In Sydney, the market for alcohol products has grown to over $15 billion on an annual basis.
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Qualitative Research and Questionnaire Design Marketing Research Paper
12 pages (3199 words) , Download 0 , Research Paper
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The paper “Qualitative Research and Questionnaire Design" is an excellent example of a research paper on marketing. Churchill and Iacobucci give a basic outline of marketing research, indicating that marketing research involves and helps businesses to obtain information about the consumer perspective.
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Important Aspects of Internet Marketing for Promoting Online Gaming Website Marketing Case Study
12 pages (3351 words) , Download 0 , Case Study
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The paper “Important Aspects of Internet Marketing for Promoting Online Gaming Website" is an affecting example of a case study on marketing. This report presents a detailed analysis of some of the important aspects of the online gaming portal through internet marketing. This report discusses the ways a web site could improve the marketing capabilities of a company.
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Flight Centre Australia - Customer Satisfaction, Gap Analysis, and Market Prospects Marketing Case Study
7 pages (1873 words) , Download 1 , Case Study
Free
The paper “Flight Centre Australia - Customer Satisfaction, Gap Analysis, and Market Prospects" is a breathtaking variant of a case study on marketing. Customer service and customer satisfaction are some of the key elements of a company to be successful and maintain their clientele. This goes a long way in also helping the company to enhance its reputation and economic status.
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How Does the Marketing Strategy of the Guinness Storehouse Scenario Address the Four Ps Marketing Case Study
8 pages (2346 words) , Download 0 , Case Study
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The paper “How Does the Marketing Strategy of the Guinness Storehouse Scenario Address the Four Ps?" is a wonderful example of a literature review on marketing. Guinness is a readily defined beer product that has over the years gained a foothold in the international market. Started by Arthur Guinness in 1757, the beer brand has a history that inspires both admiration and loyalty from consumers.
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The Services Provided by Kangoo Travel Agency Marketing Case Study
16 pages (4312 words) , Download 0 , Case Study
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The paper “The Services Provided by Kangoo Travel Agency" is an inspiring example of a case study on marketing. The main goal associated with establishing the Kangoo Travel Agency is to ensure that the customer is familiar with the agency main focus being travel.
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How Culture Affects Consumer Behaviour Marketing Term Paper
6 pages (1844 words) , Download 0 , Term Paper
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The paper “How Culture Affects Consumer Behaviour" is a worthy variant of a term paper on marketing. Culture is conceivably one of the most significant factors that play a key role in determining consumer behavior. Defined simply as the entire social heritage of humanity passed on from one generation to another, culture comprises of everything ranging from food to clothing.
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Internet Marketing Opportunities Available on Google Plus Marketing Case Study
8 pages (2140 words) , Download 0 , Case Study
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The paper “Internet Marketing Opportunities Available on Google Plus" is a spectacular example of a case study on marketing.  Google Plus is a social network operated by Google that was launched in June 2011. This interactive online communication feature exhibits integration across a number of Google products including Profile and Buzz.
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Consumer Behavior: Lush Cosmetics, Australia Marketing Case Study
7 pages (2262 words) , Download 3 , Case Study
Free
Lust has since then grown up to be an international company that believes in producing fresh, organic vegetables and fruit finest indispensable safe. Lush believes in inventing its own fragrances and product by making them fresh by hand by use of no or little packaging or preservative utilizing use of vegetable ingredients indicating.
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Destination Marketing Plan for Singapore Marketing Case Study
10 pages (2735 words) , Download 0 , Case Study
Free
The paper “Destination Marketing Plan for Singapore" is an intriguing example of a case study on marketing. The current increase in development in the world tourism industry that has led to increased competition in the tourism industry has positioned Singapore as the most preferred world destination. This plan has been developed to put Singapore in a better position.
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The Attractiveness of the Brazilian Market for UNIQLO's Entry Marketing Case Study
6 pages (2036 words) , Download 3 , Case Study
Free
The paper “The Attractiveness of the Brazilian Market for UNIQLO's Entry" is a great example of a case study on marketing. This paper presents UNIQLO’s market position and suggests its entry strategy into Brazil as a new market. The plan is divided into the following key sections: company analysis, analysis of the product, the scope of the Brazilian market, and suggested entry mode strategy.
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Tourism Motivation and Behavioral Segmentation, Milton Keynes as a Destination Marketing Term Paper
20 pages (5230 words) , Download 0 , Term Paper
Free
The paper “Tourism Motivation and Behavioral Segmentation, Milton Keynes as a Destination" is an inspiring example of a term paper on marketing. Tourism is a preferred leisure time activity. The motivation which triggers an individual to select particular hobbies and places for a holiday is exciting tasks, which permit a healthier comprehension of people’s attitude and behavior.
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Customer Relationship management: Brand Royalty in the Sport Industry Marketing Research Paper
11 pages (3484 words) , Download 0 , Research Paper
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In the recent past, the sports industry has been encountering challenges that relate to the development of strategies to enhance brand loyalty. The first will include an examination of customers to determine the impact of CRM campaigns. A sample of 109 fans will be considered to study which features attract fans to choose baseball caps.
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