StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

The Customer Experience of the Werribee Park - Case Study Example

Comments (0) Cite this document
Summary
This paper "The Customer Experience of the Werribee Park" presents the Park that is located in Melbourne Australia and is one of the biggest tourist attractions providing adventure, fun and Cultural knowledge for those who love to know more about the Church and the life back in the 1880s…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91% of users find it useful
The Customer Experience of the Werribee Park
Read Text Preview

Extract of sample "The Customer Experience of the Werribee Park"

Download file to see previous pages Due to its rich culture and historical heritage, The Park is being maintained by Parks Victoria as it provides a great attraction for history lovers and for people who like to get to know more about different stories attached to the park.

As you enter the mansion, You are drawn by the brilliance of the mansion with its bright white background, You become mesmerized and drawn in by the simplistic yet brilliant structure. You can see each room being immaculately restored to show how the church used each of the mansion's articles.

It gives the visitor a true experience with its various tours such as the tower tour, where one can learn more about its history and background of how students used to live in that era and time. It also gives you an opportunity to study the entire structure and architecture of the building with its unique customer-oriented and knowledgeable experience.
To get the tickets and to find your way is quite easy as all the tickets for the tour are available at their gift shop or the Gate lodge. They have made it easy for any visitor to navigate around the Park which gives the tourist the ease to choose and decide what they want to see and what parts they would like to visit of the park.

You can also experience the park from a new dimension and see it through the eyes of a worker if you visit the Park’s Farmyard. You can tell the vast difference between the life of the people who lived inside the mansion and those who lived outside. You can even experience the natural and manmade rivers that provide a relaxing experience to the visitor once he or she is done roaming around the Park.

Those who do not wish to take a lot of tours can also buy an audio wand from the gift shop which gives you all the details and stories of all the areas of the park. It is also an excellent Souvenir for yourself to take back home.

For those who wish to stay back and engage in other exciting activities, the park offers a precinct within the park that has a variety of places such as the Café, The Gift shop, Sofitel mansion and spa and a winery known as Shadowfax Winery. It also has a safari for those who love the wildlife at the Werribee Open Range Zoo. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(The Customer Experience of the Werribee Park Case Study, n.d.)
The Customer Experience of the Werribee Park Case Study. Retrieved from https://studentshare.org/marketing/1735936-werribee-park-services-and-relationship-marketing
(The Customer Experience of the Werribee Park Case Study)
The Customer Experience of the Werribee Park Case Study. https://studentshare.org/marketing/1735936-werribee-park-services-and-relationship-marketing.
“The Customer Experience of the Werribee Park Case Study”. https://studentshare.org/marketing/1735936-werribee-park-services-and-relationship-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Customer Experience of the Werribee Park

The Customer Experience

These major banks are nationally operating banks with extensive branch and agency networks. Deregulation of the banking industry enabled them to compete more effectively with non bank financial institutions in many fields of financial services. Ethical product consumption trend: (add 20 words) Outline (add 20 words) 2. Background The co-operation bank and smile strategy in UK (their customer’s segmentation): The co-operation bank, whose roots date back to 1872, is a full service retail player in the UK commercial banking industry. The co-operation bank has 3 million customers accounts for comparison Barclay’s Bank is a major competitor with over 10 million current UK accounts. Smile is a part of Co?operative Bank, which was found...
12 Pages (3000 words) Assignment

Excellence Customer Experience

... subscriptions, no life. At Mobily, the program to Excel in Customer Experience, aptly termed “HEARTBEAT” is envisioned to catapult Mobily to the top position in the telecommunications industry. Each and every member of the organizational hierarchy is enjoined to be committed to the philosophy and ambition statement by which the program is anchored: “Our customers will be at our ‘heartbeat’, not just a lip service”… The program is comprehensively and intricately presented in the organization’s presentation on HEARBEAT – Excel in Customer Experience in February 2011. However magnificent the program envisions generating, something exemplary in paper means nothing when Mobily’s personnel do not have their hearts and minds focused and committed...
2 Pages (500 words) Essay

Marketing report with customer experience

...?Marketing Report with Experience Marketing Report with Experience My experience with bank of America Financial institution Following the current internet money theft through cyber crime, I went to my bank, the bank of America. The main reason for visiting the bank was to investigate or to be informed on the status of my bank account and the relevant measures to take or initiate to improve my account security. It is worth noting that the customer care provider that I approached received me in a friendly way and provided me with all the necessary information I needed in a friendly and welcoming manner. It is without exaggerations that I like the services of this bank and I am willing, at no cost, to advise anyone who needs banking services...
6 Pages (1500 words) Essay

Microsoft Customer Immersion Experience

Customer immersion has been discussed in detail due to its extreme importance for an organization and what application does it have in pharmaceutical organizations. In the latter part of the essay, general findings derived from the concept of open innovation have been shared. INTRODUCTION AND THE BASIC CONCEPT Open innovation is the growing idea throughout the world and many businesses are deploying their efforts to take advantage of this concept for their business development and growth. The concept of open innovation is based on the idea that firms should and can use both external and as well as internal ideas, and also external and internal ways to market, in order to enhance their technology (Chesbrough, 2003). The basic idea...
13 Pages (3250 words) Term Paper

Tesco Customer Experience

People believe that they the company can use its size and success to be a force for good. This challenge is indeed accepted by Tesco with enthusiasm and commitment.
Consumers identify a brand's distinctive capabilities based on their perceptions that have themselves been created by the marketers over a period of time. A genuine brand is "the internalized sum of all the impressions received by the customers and consumers resulting in a distinctive position in their mind's eye based on perceived emotional and functional benefits" (Knapp). A brand, in general, conveys certain aspects like attributes, benefits, values, culture, personality and user. According to a recent study, Tesco is believed to have the strongest brand ima...
4 Pages (1000 words) Case Study

How Does IT Influence the Customer Experience

... PART 1 How does IT influence the customer experience? Insurance business is most competitive oriented. To get a business in a competitive insurance industry, Lenox has able to develop a computer software program namely Lifexpress which facilitates Lenox’s 10,000 agents who functions nationwide to analyze the financial profile of a prospective customer, recognize and search Lenox’s most apt insurance policies, make a preliminary actuarial study, contrasting with competitors’ rankings and execution and produce all the required documentation on-site to complete a sale. This has facilitated the agents to complete a deal within matter of days or hours as compared to number of weeks earlier. Insurance industry is a world where competition...
9 Pages (2250 words) Assignment

Customer Experience

... Experience Introduction When experience becomes important in an industry, the management team roles tend to be inclined towards establishment of practices that build the best results and performance track. The banking sector is in a heavily service intensive industry that relies on the consumer behavior, much of which dictates the outcomes of customer experience. It gets more important for a banking institution to equip itself with the information and recourses that enable rapid response and reaction against unfavorable customer experience in such an industry. Opening a new banking outlet, particularly in an overseas location, it is imperative for the banking institution adequately prepares for the groundbreaking exercise and positioning...
12 Pages (3000 words) Essay

Customer Experience Management

...Customer Service- Customer for Life- discussion For companies to succeed in this very competitive world, they need to be able to attract many customers. However, the most important success factor is how well they maintain them. Companies, therefore, need to develop lifelong customers, those that are very loyal and will, therefore, remain the company’s customers for life. In order to do this, with all the new e-commerce and social tools, companies need to place their customers in control hence manage the customer relationship. They should be set free to set the rules of how they would wish to deal with the company. Companies should aim at optimizing the entire customer experience while again focusing on traditional CRM functions like...
1 Pages (250 words) Assignment

Customer experience

.... This will improve their confidence towards the shop. Once they purchase a product or even fail to purchase a product, they will feel important by being appreciated for taking their time to visit the shop. All these experience will play a significant role in increasing their confidence and changing their perception towards the shop. In addition, they will increase the customer loyalty towards the shop and products being sold inside....Once the s enter the mobile shop, they will feel comfortable because of the modern design inside the shop. There are seats for those who would like to transact business when seated. The shop layout is modern an aspect that will make the customers feel nice while...
1 Pages (250 words) Essay

Customer Experience

... Experience Task 1b expectation is the values and beliefs perceived by a purchaser while buying a product. The expectation of the customer is considered as a benchmark for the performance of a product or a service. The fulfilling of the customer expectation leads to customer satisfaction which initiates repeat purchase and customer loyalty (Goodman, 2014). Factors that influence customer expectations are firstly the personal needs of a customer which can be physical, social, psychological, functional needs and secondly the lasting service intensifiers which means the individual is subjected to high awareness to the service or a product which leads to high expectation. The second factor is again divided into derived service expectation...
20 Pages (5000 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic The Customer Experience of the Werribee Park for FREE!

Contact Us