StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Fast Food Marketing and Business Plan - Coursework Example

Comments (0) Cite this document
Summary
The author of the present coursework "Fast Food Marketing and Business Plan" claims that Boblloyed Fast Foods is a UK based restaurant that is equally shared and owned by two brothers Peter Bob as Managing Director and David Lloyd as General Manager…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.4% of users find it useful
Fast Food Marketing and Business Plan
Read TextPreview

Extract of sample "Fast Food Marketing and Business Plan"

Download file to see previous pages UK fast food is the largest fast food market in Europe which is double and triple in size than Germany and French markets respectively. Consumer expenditures have been raised since the start of the 21st century in the UK. The food industry (including fast food) had an estimated gross value added of 73.4 billion in £2007. It had a contribution of 18.8% of national part-time employment and 8.7% of national full-time employment. In terms of catering and hospitality, the burger sector is leading that had revenue of £9.33 billion in 2007. This revenue was 4.2% greater than the previous year and it was 22.2% of the total fast food market. By including the business of coffee shops, the revenue would reach 11.22 billion, greater than 4.4% of the year 2006. The global turndown of 2008 has benefited the UK fast food industry as it has increased its presence by 8% in 2009 as compared to the last year. Similarly, fast food restaurant has also increased by 8.2% in ten major cities of UK within one year. According to Food for Thought review, The Food for Thought review, Domino’s and Eat were the most popular and successful while Burger King was the least successful brand in 2009. Burger King has to close its 11.8% of outlets in ten major cities of the UK which include London, Edinburgh, Manchester and Cardiff. During 2009, the pizza chain of  Domino’s, healthy fast food group Eat and sandwich chain Prêt A Manager have increased their growth by 50%, 36.4% and 29.7% respectively. McDonald’s entered the fast food industry in 1974 and today it is the most dominating organization in the world. According to BHA’s Trends and Statistics 2007, it has more than 1300 outlets in the UK. The company deals about 47 million people daily on it's 31,000 worldwide fast food restaurant chain. KFC is the second largest fast food company operating more than 700 outlets in the UK. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Fast Food Marketing and Business Plan Coursework, n.d.)
Fast Food Marketing and Business Plan Coursework. Retrieved from https://studentshare.org/marketing/1736311-marketing-people-finance
(Fast Food Marketing and Business Plan Coursework)
Fast Food Marketing and Business Plan Coursework. https://studentshare.org/marketing/1736311-marketing-people-finance.
“Fast Food Marketing and Business Plan Coursework”, n.d. https://studentshare.org/marketing/1736311-marketing-people-finance.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Fast Food Marketing and Business Plan

Fast Food Restaurant Business Plan

...? xxxxxx No. 123456 Fast Food Restaurant Business Plan ABC of XYZ Department of xxxxx xxxxx 14 April, Contents Contents Page No 1. Executive Summary 03 2. Objectives 04 3. Mission Statements 04 4. Key to Success 04 5. Target Market 05 6. Situational Analysis 05 6.1 Competitive Analysis 05 6.2 SWOT Analysis 07 7. Marketing Mix 08 7.1 Products 09 7.2 Pricing 10 7.3 Distribution 10 7.4 Promotion 11 8. Human Resource Plan 12 9. Controls 14 10. Future Marketing Strategies 14 10.1 Smart Analysis 14 10.2 Marketing Opportunities 15 10.3 Future Opportunities 15 11. Financial Forecast 16 Appendices 18 Works Cited 25 Student Name: xxxx Subject: Business  Topic: Fast Food Business Plan 14 April, 2013 1. EXECUTIVE SUMMARY Marketing is a full time...
14 Pages(3500 words)Term Paper

Fast food

...? Food as Art Research Affiliation with more information about affiliation, research grants, conflictof interest and how to contact Food as Art Research To make a strong view point on topic “Food as Art Research”, I have done a vast research on related articles and brought here with their comparisons and contrasts for your notice. I read an article written by Blake Gopnik, “The Big Debate: Can Food Be Serious Art?" on September 23, 2009 in Washington post news. In this article, he has brought his views on both chances and impossibilities of the opinion of food as an art. For every chance, he has interpreted a counter of proving it with simple examples. He has some reasons for not accepting the food as art. His reasons tell about its short...
3 Pages(750 words)Essay

Fast food

... FAST FOODS AND OBESITY The Latin America has characteristically the most hit by alarming levels of obesity, mostly affecting the young and school going age. However, this implies that the condition is witnessed even with the older generation as it spills over through the development stages. Much of the studies revolving around this menace have focused on who is to blame over the alarming levels that obesity is taking over the society, not only with the Latinos but also with the entire US at large. For instance, Glassman, Figueroa and Irigoyen in the year 2011, studied the perceptions of Latino parents on the role that as parents to school going children, they would play to control the condition in the society. They carried out this study...
8 Pages(2000 words)Research Paper

Fast Food

... costs incurred at the beginning and those who embrace it simply because there is a constant market. In the same way, consumers have become more aware of health hazards associated with fast food forcing restaurants to come up with healthier options. Outline of Opposing Side The most pressing challenge facing the fast food industry is the fact there is an increasing awareness of health implications of fast foods. Previously, the fast food was the go-to business owing to its cheap aspect in the face of hard economic times. Fast food outlets were able to cash out on such times by offering promotions, discounts and cheap combination meals. At the same time, consumers enjoyed convenience in form of fast deliveries. Presently however, fast food...
5 Pages(1250 words)Research Paper

Marketing Management of Fast food

... for Burger King, 179 million dollars for Tacos Bell and 148 million dollars for Pizza Hut. (http://www.ijbnpa.org/content/pdf/1479-5868-1-3.pdf) According to the fast food industry statistics the fast food industry is losing popularity due the constant campaigns, the campaigns are usually based on the fact that the food they produce cause obesity, the advertisement of junk food to children and this has led to countries introducing strict limitation on fast food advertisement and this has made them to advertise through the internet as an alternative to reach their customers. We there fore analyse the MacDonald restaurant to view their strategic planning on market throughout its historical development from a small restaurant...
6 Pages(1500 words)Assignment

Fast Food

... different area and perspective. This is due to the fact that being an international trend even the economic and entrepreneur aspects are included. Although aside from being one of the empire in the business world that can affect the behaviour of the market, the issues related to the effects on environment and the health of the public can be considered of greater importance due to the possible detrimental effects to the population (Schloesser, 2002). A. Background of the Problem Included in the many issues that are ensued by the fast food industry related to the public welfare is the health of the masses which can be considered as one of the most important. The probable effects of fast foods are included in the focus of the study...
38 Pages(9500 words)Coursework

Fast Food

...Fast Food: Validity of Common Assumptions Introduction A review of the literature addressing fast food both confirms and calls into question a number of rather conventional assumptions. The popular media and opportunistic politicians, for instance, often argue for a causal link between fast food and obesity whereas the available studies find a minimal causal relationship at the most. On the other hand, conventional wisdom has to some extant been confirmed by studies finding that fast food businesses tend to locate and target certain demographics. In order to better understand the accuracy or inaccuracy of some of these conventional assumptions this paper will summarise and analyse some of the relevant research in the field. Assumption...
8 Pages(2000 words)Essay

Fast Food

...; Vigna, Stefano, Moretti, Enrico, Pathania, Vikram, Columbia University and NBER. The Effect of Fast Food Restaurants on Obesity, Web. 8 May 2012. ‹http://elsa.berkeley.edu/~sdellavi/wp/fastfoodJan09.pdf› Dhar, Tirtha, Baylis, Kathy. Journal of Marketing Research. “Fast Food Consumption and the Ban on Advertising Targeting Children: The Québec Experience”. Web. 8 May 2012. ‹http://www.marketingpower.com/aboutama/documents/jmr_forthcoming/fast_food_consumption.pdf›. National Institute of Health, NIH News. Web. 8 May 2012. ‹http://www.nih.gov/news/pr/dec2004/nhlbi-30.htm›. West, Larry. About.com. Progress is Slow on Reducing, Reusing and Recycling Fast Food Waste. Web. 8 May 2012. ‹http://environment.about.com/od/recycling...
4 Pages(1000 words)Research Paper

Fast Food

... generation and modern times are termed as fast food generation and fast food era respectively. Since every individual is enrolled and associated with the consumption of fast food in one way or the other, therefore they have become an integral part of modern day civilizations. They have a direct negative impact on the pregnant women as well. A multi billion industry that cannot be packed up by any means, and statistics showing the business being expanded by very high proportion around the world. In the United States, one out of three adults is a regular eater of fast food and as a result are not able to stop their children from eating the junk food. Other survey conducted in this regard resulted in showing that some of them ate the food...
6 Pages(1500 words)Essay

Fast food marketing to children

... McDonald’s serve millions of fast food daily, but some of their marketing strategies are unethical since they target children. Fast food marketing is unethical since it leads to future social problems such as unhealthy nation and high medical costs. In this case, the fast food companies and the entire country will lack healthy employees who can contribute to the economic development of the country (Boone & Kurtz, 2015). The proponents of fast food marketing towards children assert that companies must meet their business objectives of ensuring high return to investors and thus it is possible to ensure responsible marketing towards children. Fast food marketing is thus ethical if it creates a balance between the commercial interests...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Coursework on topic Fast Food Marketing and Business Plan for FREE!

Contact Us