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The Academy of Marketing Science - Article Example

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The paper “The Academy of Marketing Science” discusses the official Publication of the Academy of Marketing Science, which is considered to be “on the forefront of the Marketing discipline and provides outstanding value to its members. All articles pass through a procedure of judgment…
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The Academy of Marketing Science
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Download file to see previous pages Journal of Advertising Research (JAR) provides high-quality academic and professional articles, covering all areas of marketing, including media, research, advertising, and communications. The JAR is published by the World Advertising Research Center for the Advertising Research Foundation (ARF). The ARF began publishing the Journal of Advertising Research in 1960, and since its inception, it has become one of the seminal journals in the industry. “The JAR encourages dialogue between practitioners and academics to expand the scientific body of knowledge about all facets of marketing and advertising research and to facilitate the translation of that knowledge to support the ARF's mission of “effective business through research and insights”. The primary audience of the JAR is the practitioner at all levels of practice. I consider the JAR as a comprehensive source of researches findings, provocative thoughts, interesting discussions, news about technologies and methodologies. For my review, I’ve chosen the Bush et al. (2004) article from the JAR.
4. International Journal of Nonprofit and Voluntary Sector Marketing.
The objective of the Journal is to provide an international forum for the publication of refereed papers, best practice notes and case studies in marketing for the not-for-profit sector. The main sectors covered by the International Journal of Nonprofit and Voluntary Sector Marketing include goods and services marketing; fundraising; advertising and promotion; branding and positioning; IT and database management; sponsorship and PR; events management. ...Download file to see next pagesRead More
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