The Academy of Marketing Science - Article Example

1. International Journal of Retail & Distribution Management. The Journal is published from 1973 by the Emerald Group Publishing Limited. The publisher is one of the leaders among international publishers of academic and professional titles in the management, marketing, information services and engineering areas. Like other journals of the Emerald Group, International Journal of Retail & Distribution Management offers its readers high-quality articles from researchers and professional experts, focusing on issues of management in retailing and distribution worldwide. Articles in the Journal are notable for their topicality, objectivity and worldwide coverage of topics – “This makes it an especially valuable resource for a worldwide readership committed to the improvement of standards in retail distribution”1. The Journal is intended for consultants, retail strategists and managers, suppliers and contractors, researchers and students. That’s why I’ve chosen the Bakewell & Mitchell (2003) article from this Journal. 2. Journal of the Academy of Marketing Science. The Journal of the Academy of Marketing Science (JAMS) is the official Publication of the Academy of Marketing Science, which is considered to be “on the forefront of the Marketing discipline and provides outstanding value to its members”2. All articles, published in the JAMS, pass through a procedure of judgement to ensure their possibility to contribute to the advancement of the science and/or practice of marketing. They should be focused on a substantive issue in the domain of marketing; offer fundamentally new insights that advance the field; be literature-based and scholarly; demonstrate conceptual rigor; provide evidence of methodological rigor, if an empirical piece. The journal comprehensively covers a broad area of marketing, including consumer behaviour, analysis and market segmentation, retailing and wholesaling, customer services and satisfaction. I have found two useful, informative articles for my Gen Y marketing research in the JAMS – Barone et al. (2000) and Varadarajan & Yadav (2002). 3. Journal of Advertising Research. Journal of Advertising Research (JAR) provides high-quality academic and professional articles, covering all areas of marketing, including media, research, advertising and communications. The JAR is published by the World Advertising Research Center for the Advertising Research Foundation (ARF). The ARF began publishing the Journal of Advertising Research in 1960, and since its inception, it has become one of the seminal journals in the industry. “The JAR encourages dialogue between practitioners and academics to expand the scientific body of knowledge about all facets of marketing and advertising research and to facilitate translation of that knowledge to support the ARFs mission of “effective business through research and insights”3. The primary audience of the JAR is the practitioner at all levels of practice. I consider the JAR as a comprehensive source of researches findings, provocative thoughts, interesting discussions, news about technologies and methodologies. For my review I’ve chosen the Bush et al. (2004) article from the JAR. 4. International Journal of Nonprofit and Voluntary Sector Marketing. The objective of the Journal is to provide an international forum for the publication of refereed papers, best practice notes and case studies in marketing for the not-for-profit sector. The main sectors covered by the International Journal of Nonprofit and Voluntary Sector Marketing include goods and services marketing; fundraising; advertising and promotion; branding and positioning; IT and database management; sponsorship and PR; events management4. The Journal is distinguished by a thorough selection of refereed, referenced articles on latest thinking and techniques by leading practitioners, consultants and academics. The International Journal of Nonprofit and Voluntary Sector Marketing is published by John Wiley & Sons, Ltd., and guided by international Editorial Board, which comprise famous respected experts from different voluntary organisations, agencies, consultancies and academic institutions from the whole world. The Board rigorously reviews each submission, ensuring that it is cutting edge, relevant and accessible. Articles in the Journal describe practical experiences, the problems faced and the lessons learned in non-profit marketing area. One of such articles, Chaney & Dolli (2001), I’ve used for my Gen Y marketing research. 5. Journal of Business & Economics Research. The Journal of Business & Economics Research (JBER) is published by the Clute Institute of Academic Research in Colorado, USA, which was founded in 1985 initially as Western Academic Press. Its purpose is to disseminate the latest scientific research on various business-related topics. The JBER was the first Journal of the Clute Institute, it started also in 1985 and currently it has won many awards, as well as it is listed in appropriate Cabells directories, which means that most AACSB level schools will grant academic credit for a publication in them5. The JBER offers its readers articles in all areas of business and economics, both theoretical and applied ones. Accepted manuscripts provide a clear link to important and interesting business and economics applications. For my research I’ve used Crampton & Hodge (2009) article from the JBER. 6. Sport Marketing Quarterly. The Sport Marketing Quarterly (SMQ) is the journal, published by Fitness Information Technology, a division of International Center for Performance Excellence of West Virginia University’s College of Physical Activity & Sport Sciences, USA. It is published quarterly (March, June, September, December) and “serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians”6. The SMQ publishes articles that describe high quality research advancing the body of knowledge and practice of sport marketing. In relation to my Gen Y marketing research, in the SMQ I found the interesting case study of Nike’s Cause-Related Marketing of McGlone & Martin (2006), which was helpful for deeper understanding of nature and features of cause-related marketing. 7. American Demographics. American Demographics (AD) is a magazine specialising in marketing and demographic topics, it was founded in 1994 by the famous demographics expert and trends analyst Peter Francese. The AD focuses on what changes happen in the population and how to judge a market (mostly American), it explains meaning of demographical terms and tries to find conclusions about a specific geographical area or a specific group of the population, so that to help marketers to see the buying patterns and the belief matrix of these groups. For my Gen Y marketing research I found in the AD an extremely interesting and useful article of Paul (2001), which portrays the Gen Y in details. She gives a comprehensive description of all three waves Of Generation Y and gives detailed characteristics of each of them, including their consumer behaviour, purchase requirements and capabilities. 8. Journal of Consumer Marketing. Journal of Consumer Marketing (JCM) is also a journal, published by the Emerald Group Publishing Limited. It guarantees a high-quality of its articles, written by practitioners, consultants and marketing academics. The JCM is edited “for marketers who desire further insight into how people behave as consumers worldwide”7. The main idea of the Journal is that understanding consumer behaviour is the key to creating effective marketing strategies. So, the journal offers its readers not only research, but also cases, new concepts and/or practices, as well as commentaries which reflect personal opinions of experts. All materials are incisive and authoritative; they cover all aspects of marketing, helping reading professionals to undertake appropriate sales initiatives. Among the key journal audiences there are academics, consultants in consumer marketing, marketing directors, business strategists, advertising managers, practitioners in consumer marketing or sales management, and students. I’ve chosen the Van den Brink (2006) article from the JCM for my research. 9. Scientific Journal of Administrative Development. The Scientific Journal of Administrative Development (SJAD) is not as famous and well-known as above-mentioned journals; it is published by the Institute of Administrative Development (IAD) in Qatar, although the Editorial Board welcomes materials from authors from any region in the world. The purpose of the SJAD is “to publish original creative research in the field of business administration and administrative development”8. Articles in the SJAD describe empirical works including case studies in different aspects of business administration and administrative development areas such as: management, accounting, finance, banking, marketing, and information technology.  I’ve chosen the article of Yavas et al. (2007) from the SJAD, because it is directly related to the main topic of my research, it gives a good example of study in Gen Y consumers’ attitudes to cause-related marketing in New Zealand. Read More