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Marketing Objectives and Proper Marketing Strategies: Advantages of the Company - Book Report/Review Example

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This report is all about a marketing plan which is prepared for Coca Cola, one of the largest companies in the world. The marketing plan in this report is prepared on the basis of the SOSTAC format. However, only the first part (SOS) of the format is completed in this report…
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Marketing Objectives and Proper Marketing Strategies: Advantages of the Company
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Download file to see previous pages Coca Cola, one of the largest beverage companies in the world, started its journey in the late 18th century in the US. Currently, there are almost 200 countries where the products of Coca Cola are sold. There are over 3000 beverages that are produced and sold by the company. Approximately 92,400 people are working in Coca Cola. According to the company, its people and its brands are the two most important assets. ‘Refreshing the world’ is the main mission of the company. The company is found to be associated with over 300 bottling partners. Coca Cola mainly produces concentrates, syrups and beverage bases (The Coca Cola Company, n.d.). On the other hand, bottling partners are involved with production, packaging and distribution of the products throughout the world. Coca Cola’s customers include grocery stores, street vendors, restaurants, convenience stores, mass merchandisers, movie theatres, amusement parks and drug stores. The consumers of Coca Cola products are each and every common people around the world. Coca Cola is a financially strong organisation whose revenue in 2009 was almost 30.9 billion dollar. According to the 2009 annual report, the company’s total asset in 2009 was almost $48,671 million (The Coca Cola Company-a, n.d.). Marketing plan for Coca Cola is prepared on the basis of SOSTAC format. In this format first the situation of the company is analysed, then marketing objectives are established and then strategies are adopted. Based on the strategies, tactics are developed. These are then implemented and properly controlled. Here only the first three steps are discussed. ...Download file to see next pages Read More
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