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How Supermarkets in the UK Have Coped with the Recession - Case Study Example

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The paper 'How Supermarkets in the UK Have Coped with the Recession?" states that before the crisis, the performance of supermarkets in Britain had been significant; on the other hand, people in Britain tend to spend on buying products in supermarkets…
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How Supermarkets in the UK Have Coped with the Recession
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Download file to see previous pages The current paper focuses on the examination of the policies developed by the supermarkets that operate in the British market in order to face the recession. Through the review of the literature published on the specific issue it has been proved that supermarkets in Britain have managed to control the effects of the recession on their performance; the introduction of appropriate marketing tools has been proved to be the most common strategic tool used by the British supermarkets from 2008 onwards; the level of effectiveness of these firms’ strategic policies during the recession is examined and evaluated; the common consequences of the recession the organizational performance are also discussed as they can help to the understanding of the strategies used by the British supermarkets in order to face the current financial crisis.
The financial crisis that started in 2008 has adversely affected the operation of firms in all industrial sectors; supermarkets in Britain had been also affected by the recession; however, this influence had different aspects; there were supermarkets that used the recession as a chance to increase their competitiveness in their market – like in the case of Tesco; however, most of the supermarkets in the UK have suffered losses because of the crisis. The examination and the analysis of the effects of the recession on the performance of British supermarkets require the prior examination of the characteristics and the effects of the recession – especially as a phenomenon developed within the context of the international market.
Recession is a term used in order to describe the decrease in the performance of firms operating in a particular market – or the global market; the main characteristic of a recession is that the limitation is organizational profitability in the specific period is high and usually a long – term. The behaviour of firms during the recession is not standard; other firms are likely to introduce radical changes in order to face the recession; the most common results of these changes is the decrease of the number of employees and the reduction of the firm’s branches; in other cases, recession is viewed as an occasion to restructure the firm’s operations and compete for the rivals; the specific issue is highlighted in the study of Srinivasan et al (2005) where it is noted that ‘some firms view recessions as opportunities to strengthen their businesses, invest aggressively and establish their advantage over their weaker competitors’(Srinivasan et al., 2005, p.109).  ...Download file to see next pagesRead More
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