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Marketing Essays

Result for Subject Marketing:
19897 essays
Necessary Stages of Consumer Decision Making Marketing Essay
8 pages (2189 words) , Download 0 , Essay
Free
The paper “Necessary Stages of Consumer Decision Making" is a pathetic variant of an essay on marketing. Consumers are said to pass through a decision-making process when buying. Researchers have named five stages of the consumer decision making process as recognition, information search, and evaluation of alternatives, purchase decision, and post-purchase decision.
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Loyalty Program in Ren Bank Marketing Assignment
15 pages (4215 words) , Download 0 , Assignment
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The paper "Loyalty Program in Ren Bank" is a wonderful example of an assignment on marketing. Business competition is inevitable in any legal business today. Therefore, marketing strategies have shifted to relational from transactional relationships. Businesses are competing for the same customers and offering the same products (Gaurav, 2008, p. 8).
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What Makes the Consumers Behave Marketing Research Paper
6 pages (1632 words) , Download 0 , Research Paper
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The paper "What Makes the Consumers Behave" is an outstanding example of a research paper on marketing. According to Matsuno (1997), consumer’s attitudes and behaviors (such as before or during the buying process, or even what drives them to repurchase a particular item), is influenced by both internal and external factors.
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Effective Marketing Management of Qatar Airways Marketing Research Paper
20 pages (5504 words) , Download 0 , Research Paper
Free
The paper "Effective Marketing Management of Qatar Airways" is an excellent example of a research paper on marketing. Contemporary businesses and organizations both local and international, profit and non-profit-making and both small and large are hard-pressed to produce quality, the first time and more importantly every time (Pride & Ferell, 2011).
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Why the Firm Is Categorized as a Service Provider, and Not a Goods Provider: Case of ANZ Bank Marketing Case Study
15 pages (4039 words) , Download 0 , Case Study
Free
The paper "Why the Firm Is Categorized as a Service Provider, and Not a Good’s Provider: Case of ANZ Bank" is a perfect example of a case study on marketing. Marketing is vital for every organization, be it a service provider, or a goods provider. The marketing mix elements or 7Ps are essential for the effective marketing of the service industry.
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Brand Image and Brand Salience Marketing Essay
6 pages (2046 words) , Download 0 , Essay
Free
The paper "Brand Image and Brand Salience" is an outstanding example of an essay on marketing. A brand can be defined as a version of a given product or service. Brands come in different types. For instance, look-alike brands which functions the same but look different in terms of packaging and name (Pepsi and coke).
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Marketing the New Toyota Prius Marketing Essay
7 pages (2008 words) , Download 1 , Essay
Free
A new product can be described in three different ways. First is a product that is new to the organization, in which case the organization goes through the process of developing the product, testing it, and then introducing it to the market. The second is a product that is new to consumers, in which case consumers are not already aware.
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Consumer Relationship Management: Fashion Industry Marketing Coursework
6 pages (1791 words) , Download 0 , Coursework
Free
The paper "Consumer Relationship Management: Fashion Industry" is a brilliant example of coursework on marketing. Consumer relationship management (CRM) has received elevated attention in the recent past both from scholars in diverse realms of academia as well as practitioners. It has also become one of the most important part of marketing research (Vignali et. al., n. d., p. 70).
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Mobile Phones Market: Marketing Plan Marketing Research Paper
10 pages (2962 words) , Download 0 , Research Paper
Free
The mobile phone market is competitive and ever-changing. This means that marketers should keep formulating and implementing strategies that ensure that they survive in a turbulent environment. Consumers utilize different factors in choosing appropriate mobile phones, which include phone plans and type of phone.
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The Service Marketing Plan of SPCA Marketing Case Study
11 pages (2870 words) , Download 0 , Case Study
Free
The paper "The Service Marketing Plan of SPCA" is an amazing example of a case study on marketing. SPCA is a charity organization started in Hong Kong in the year 1903 as RSPCAHK but became active in 1921. Its purpose is to enhance animal welfare and not only in that region but in the entire China. (Orwell, 2005, p. 67).
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How a Giant Retail Chain Toys R Us Creates Its Market Value Marketing Term Paper
12 pages (3168 words) , Download 0 , Term Paper
Free
The paper "How a Giant Retail Chain Toys R Us Creates Its Market Value" is a perfect example of a term paper on marketing. Retailers play an important role in the distribution channel since they are mostly the ones who come into a direct relationship with the ultimate customers and convert the potential customers into real customers.
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Microenvironment and Macro-Environment of Nestle Kit Kat Chocolate Marketing Case Study
10 pages (2801 words) , Download 2 , Case Study
Free
The paper "Microenvironment and Macro-Environment of Nestle Kit Kat Chocolate" is a perfect example of a case study on marketing. Nestle is considered the leading user packaged goods organization globally, established and headquartered within Switzerland. The origin of Nestle came up from a 1905 combination of Anglo-Swiss Milk Company and Henri Nestle Company.
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Modern Marketing Techniques Marketing Term Paper
6 pages (1780 words) , Download 0 , Term Paper
Free
The purpose of using modern marketing techniques is to enhance the growth and development of a business. The techniques ensure that the needs of the customers are met. The use of information technology is one of the main techniques of modern marketing. Most companies always utilize the concepts of online marketing.
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External Factors of Consumer Decision-Making Process Marketing Coursework
15 pages (3978 words) , Download 0 , Coursework
Free
The paper "External Factors of Consumer Decision-Making Process" is a good example of coursework on marketing. Understanding the products a customer purchased is not enough for most successful retailers. Most retailers need to understand the reasons behind the purchase. The study of consumer behavior objectives is to understand the complicated and ever-changing contemporary consumer.
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Buyer and Consumer Behavior: Mars Bar Chocolate Marketing Assignment
7 pages (2133 words) , Download 0 , Assignment
Free
The paper "Buyer and Consumer Behavior: Mars Bar Chocolate" is a wonderful example of a term paper on marketing. The purpose of this paper is to analyze and discuss the figures and patterns that emerge from brand performance metrics, awareness and salience metrics, and demographic data for Mars Bar chocolate.
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Situation Analysis for Apple Incorporated Marketing Case Study
20 pages (5632 words) , Download 0 , Case Study
Free
The report was compiled from an extensive examination of secondary sources that included both qualitative and quantitative data. It involved a thorough examination of the following: published financial reports of Apple Inc., general information about the company, and academic studies on the business models, and challenges in the industry.
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Strategies of Qantas Airlines to Mitigate Risks to a Considerable Extent Marketing
17 pages (4643 words) , Download 0
Free
The paper “Strategies of Qantas Airlines to Mitigate Risks to a Considerable Extent" is a potent variant of a business plan on marketing. This report highlights the marketing strategy of Qantas Airlines, one of the largest airlines of Australia and focuses on formulating, implementing, and measuring the marketing strategies in a logical manner.
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Marketing: Gravity Lights Product Marketing Case Study
14 pages (4046 words) , Download 0 , Case Study
Free
The chosen product is gravity lights, a product that provides an alternative source of energy especially to individuals in remote areas or energy-sensitive people who prefer saving energy by using alternatives that consumes less from the atmosphere and emits almost no harmful gases to the atmosphere.
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Marketing Study on the New Executive MBA Degree Program Marketing Case Study
9 pages (2494 words) , Download 2 , Case Study
Free
If there is a certain level of comfort involved with the whole drafting of the Executive MBA program, there is a wonderful opportunity for the organizations to ask their employees to go ahead with the idea of acquainting themselves with the ever-changing role of business an at times the organizations themselves could sponsor the very same. (Silzer, 2002)
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How Marketers Seek Out Data about Their Prospective Customers in Creative Ways to Learn the Target Market Better Marketing Essay
8 pages (2495 words) , Download 0 , Essay
Free
The paper “How Marketers Seek Out Data about Their Prospective Customers in Creative Ways to Learn the Target Market Better" is a pathetic example of an essay on marketing. Although demographic information on large numbers of consumers is used in many marketing contexts, some people believe that the sale of data on customers' incomes, buying habits, and so on constitutes an invasion of privacy.
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The Main Opportunities for Abbott in the Chinese Market Marketing Case Study
10 pages (2636 words) , Download 0 , Case Study
Free
Abbott sells a number of its products, including Paclitaxel Injection/Anzatax, Enflurane/Ethrane, Isoflurane/Forane, Sibutramine Hydrochloride Capules/Reductil, Propafenone Hydrochloride Tablets/Rytmonorm, Ademetionine Enteric Coated Tablets/Transmetil, etc. in China.
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Background and Current Marketing Strategies of the Fashion Brand Aquascutum Marketing Term Paper
11 pages (3186 words) , Download 1 , Term Paper
Free
The paper "Background and Current Marketing Strategies of the Fashion Brand Aquascutum" is a brilliant example of a term paper on marketing. Aquascutum is brand luxury clothing based on the UK that is described to be one of the finest samples of the UK fashion industry. The brand was established in 1851 by John Emary a noted tailor entrepreneur.
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International Marketing Advertising by Tusker Brewing Company Marketing Case Study
8 pages (2122 words) , Download 0 , Case Study
Free
The paper "International Marketing Advertising by Tusker Brewing Company" is an amazing example of a case study on marketing. The author of the paper states that international marketing advertising, in this case, can be taken to mean the dissemination of commercial messages to the target group globally.
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Unethical Behavior in the Marketing Marketing Term Paper
10 pages (2615 words) , Download 0 , Term Paper
Free
However, some marketers have taken several actions that are not in the benefits of society. This is where they have been criticized about their actions.  Marketers must be aware of the ethical and social values demanded in the functions of marketing. Marketing ethics & social responsibilities include ethics in the marketing.
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The WOW Philippines Website Marketing Case Study
9 pages (2774 words) , Download 0 , Case Study
Free
Tourism is a critical component of the Philippine economy, accounting for about 8.8% of the nation’s GNP, second only in importance to remittances from overseas Filipino workers as a source of foreign currency. (Lagman, 2008) For practically all of those foreign visitors the Internet is the sole source of information about the Philippines.
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Advertising Analysis of Asics Print Ads Marketing Assignment
6 pages (1539 words) , Download 0 , Assignment
Free
Then down to the ad’s copy, “Everything we know from heel to toe.”  On the left and the bottom side portion of the ad, the statement was supported by copy and elements that further reinforce this claim (e.g., where the parts of the shoe was derived (on left), icons of these parts (bottom down), and even the sport science groups who recommend the brand).
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Marketing Mix Plan of Toyota Tarago Marketing Case Study
9 pages (2119 words) , Download 0 , Case Study
Free
The paper “Marketing Mix Plan of Toyota Tarago" is a perfect version of a case study on marketing. There has been a funny story about Toyota Tarago as the year it has been released also saw the coining of the word people mover as the car fits that bill well. The first time it hit the Australian roads has seen that it has been a van with windows.
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Diary in Brand Development and Marketing Marketing Assignment
12 pages (3385 words) , Download 0 , Assignment
Free
The paper “Diary in Brand Development and Marketing" is a breathtaking example of an assignment on marketing. Since it was the beginning of our course the lecturer had to explain to us what brand and brand management is. In order to do this, he started off with the concepts given in chapter 1. The basic objective of this week was to help us clearly understanding what a brand is.
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The Major Challenges that Lenovo Could Be Facing in the Emerging Marketing Marketing Coursework
15 pages (4200 words) , Download 0 , Coursework
Free
The paper “The Major Challenges that Lenovo Could Be Facing in Emerging Marketing" is a thrilling example of a case study on marketing. This essay is based on perhaps the greatest corporate transaction of the 21st Century, so far. In the May 1st, 2005 transaction, the Chinese PC giant, Lenovo, entered the international market by purchasing the IBM PC Division for the whopping US $1.75 billion.
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Marketing Services: Customer Interaction Encounters Marketing Assignment
7 pages (1960 words) , Download 0 , Assignment
Free
The paper "Marketing Services: Customer Interaction Encounters" is a wonderful example of an assignment on marketing. This is a diary of the service encounters for the last two weeks. The purpose of this diary is to keep track of all service encounters in order to analyze them from the point of view of customer service theories.
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Coca Cola Company Management System Marketing Case Study
10 pages (2725 words) , Download 0 , Case Study
Free
Marketing is the process of creating awareness of a product to the customers and it involves planning and executing, pricing, promoting and distributing to ensure exchange of goods and services to customers needs. Marketing system refers to a network of individuals.
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Strategies Used by Retailer to Increase Sales Marketing Coursework
8 pages (2313 words) , Download 0 , Coursework
Free
The paper "Strategies Used by Retailer to Increase Sales" is a brilliant example of coursework on marketing. Retailers can improve profits by either increasing sales or decreasing costs. The cost reduction opportunities are of operation in nature since they rely on effective personal management, stock management, and exploiting technology.
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Australian Tourism and International Marketing Marketing Term Paper
11 pages (3105 words) , Download 0 , Term Paper
Free
The paper "Australian Tourism and International Marketing" is a good example of a term paper on marketing. The Australian tourism industry contributes greatly to job creation, export earnings, and regional growth. Tourism generated 4.5% of Australia’s gross domestic product in 2001-02 and with a total intake of $70.8billion by tourists, and direct employment of 5.9% of working Australians.
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Strategic Marketing Plan for Apple- iPhone4 Marketing Assignment
15 pages (4342 words) , Download 0 , Assignment
Free
The paper "Strategic Marketing Plan for Apple- iPhone4" is a worthy example of an assignment on marketing. This analysis has focused on the essential market objectives of Apple in its quest to increase its market scope through the incorporation of the older demographics in Australia. A situational analysis has provided the hints for new market objectives which are analyzed in detail.
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Consumer Attitudes and Print Advertising Marketing Essay
7 pages (1876 words) , Download 0 , Essay
Free
The paper "Consumer Attitudes and Print Advertising" is an excellent example of an essay on marketing. Business is where I get what I want when I want it, how I want it and at what cost. The consumer is the sole reason for the improvement in the production of commodities because they offer a market for the product.
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Integrated Marketing Communications Campaigns Marketing Assignment
11 pages (2963 words) , Download 0 , Assignment
Free
The paper "Integrated Marketing Communications Campaigns" is a worthy example of an assignment on marketing. There are a number of concepts as well as philosophies associated with integrated marketing communication. It should also be noted that there is a difference between marketing communications tools, such as advertising and public relations.
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Marketing Plan for L'Oreal Melbourne Fashion Week Marketing Term Paper
8 pages (2199 words) , Download 0 , Term Paper
Free
The paper "Marketing Plan for L'Oreal Melbourne Fashion Week" is an outstanding example of a term paper on marketing. As the paper outlines, the L’Oreal Melbourne Fashion Festival requires significant marketing strategies in order to be successful and keep growing as it has been doing in the past sixteen years.
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Integrated Marketing Communication Plan for the Water Recycling Company Marketing Case Study
16 pages (4408 words) , Download 0 , Case Study
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The paper “Integrated Marketing Communication Plan for the Water Recycling Company" is a great example of a case study on marketing. This report involves an integrated marketing communication plan for a company that is dealing with the recycling of wastewater to be fit for human use. It has four main sections.
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Customer Relationship Management in the Car Industry Marketing Research Paper
12 pages (3497 words) , Download 0 , Research Paper
Free
The paper “Customer Relationship Management in the Car Industry" is a thrilling example of a research paper on marketing. Companies with intensifying competition are laying special stress on Customer Relationship Management and are looking forward to including it in the management thinking process.
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Building Buzz to Beat the Big Boys by Steve O'Leary and Kim Sheehan Marketing Book Report/Review
10 pages (2878 words) , Download 0 , Book Report/Review
Free
The paper "Building Buzz to Beat the Big Boys by Steve O'Leary and Kim Sheehan" is a good example of a book review on marketing. The internet has brought about a redefinition of systems of business and how they interrelate and dialogue with consumers. This is mainly true for small businesses, which come across challenges marketing their goods and services.
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Hilton Hotels in the Middle East Product Differentiation Marketing Case Study
11 pages (3112 words) , Download 1 , Case Study
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The paper “Hilton Hotels in the Middle East Product Differentiation" is a meaningful example of a case study on marketing. There are a variety of factors that should be considered in the development of an effective market profile of any company.
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Green Marketing: Ben and Jerrys Homeade inc. Strategic Analysis Marketing Case Study
14 pages (3729 words) , Download 0 , Case Study
Free
The paper "Green Marketing: Ben and Jerry’s Homeade inc. Strategic Analysis" is a perfect example of a case study on marketing. Businesses are often undertaking “green marketing” and “corporate social responsibility” practices these days. This is not really about caring for society but differentiation from the competitors.
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An Audit of Invisonal Hosting Web Company Marketing Case Study
8 pages (2108 words) , Download 0 , Case Study
Free
The paper “An Audit of Invisonal Hosting Web Company" is a forceful example of a case study on marketing. In the year 2005, an Internet and Communication Technology firm, Incisional Hosting was established. The main objective as enshrined in its vision was and still remains the provision of a high-quality web hosting to internet home users and small and medium enterprises.
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Interactive and Internet Marketing: Website Design Plan Marketing Assignment
8 pages (2576 words) , Download 0 , Assignment
Free
The paper "Interactive and Internet Marketing: Website Design Plan" is a wonderful example of an assignment on marketing. Online gaming is a fast-growing technology that allows players to participate in a game on a computer or a console connected to some kind of network and in particular the Internet.
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Service to Customer of Qantas Airline Ltd Marketing Case Study
10 pages (2598 words) , Download 0 , Case Study
Free
The paper "Service to Customer of Qantas Airline Ltd" is a perfect example of a case study on marketing. The market audit report is a case study of the marketing management of Qantas airline ltd. The report aims at reviewing how Qantas airline ltd manages its marketing and relations within and outside the organization.
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Interactive and Internet Marketing Marketing Case Study
11 pages (2991 words) , Download 0 , Case Study
Free
The paper “Interactive and Internet Marketing" is a spectacular example of a case study on marketing. This assignment entails a report to the web designers on the elements that will be needed in the designing of an online game in a company called Second life.
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ShoeAholic as a Company Providing Women with Quality Shoes and Jewelry Marketing Case Study
17 pages (4801 words) , Download 0 , Case Study
Free
The paper “ShoeAholic as a Company Providing Women with Quality Shoes and Jewelry" is a perfect example of a case study on marketing. ShoeAholic is an international firm that is focused on providing women with quality shoes and jewelry. The increased demand for women to wear is the driving force that made the company enter the new market.
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Brand Performance, Buyers' Consumer Preferences Regarding Kit Kat and Twix Marketing Case Study
8 pages (2305 words) , Download 0 , Case Study
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The paper “Brand Performance, Buyers' Consumer Preferences Regarding Kit Kat and Twix" is an intriguing example of a case study on marketing. Consumer behavior is the study of the procedures involved when individual buyers who are in a buying situation think, select, purchase, and use or dispose of products/ services to satisfy needs and desires.
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Consumer Response on the New Product of Hugo Boss Company Marketing Research Paper
12 pages (3269 words) , Download 0 , Research Paper
Free
The paper “Consumer Response on the New Product of Hugo Boss Company" is an impressive example of a research paper on marketing. Normally, marketing research on consumer behavior is more imprudent than proactive.
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Marketing Concept Importance Marketing Essay
7 pages (2023 words) , Download 1 , Essay
Free
It can be done through the manufacturing, allocation, promotion and cost of goods and services and thoughts to the targeted consumer. There exist certain principles of marketing that are to satisfy the consumer, target the right customers, assist in exchange relationships, always be ahead of the competitors and augment the productivity of the organisation.
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