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Marketing Essays

Result for Subject Marketing:
19914 essays
Brand Development and Marketing of Red Bull Marketing Case Study
10 pages (2976 words) , Download 0 , Case Study
Free
The paper "Brand Development and Marketing of Red Bull" is a perfect example of a case study on marketing. Red Bull is a company that was founded by Mateschitz to produce an excellent fizzy drink that provides power to an individual. Red Bull began selling its drink to the Austrian market in 1987 and five years to some countries in Europe like France, England, and Denmark.
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The Role of Materialism and Religion in the Spread of Global Consumption Marketing Literature review
8 pages (2244 words) , Download 0 , Literature review
Free
The paper "The Role of Materialism and Religion in the Spread of Global Consumption" is a good example of a literature review on marketing. It is evidently clear from the discussion that a focus on global consumption reveals varying trends across various regions, cultures, social classes and religions across the globe.
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Marketing Plan for PepsiCo Bottling, Inc Marketing Case Study
17 pages (5332 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for PepsiCo Bottling, Inc" is a great example of a case study on marketing. The ever-changing systems in the corporate brands of most modern organizations are highly complex. With extreme competitive environments, companies need to match their operations and objectives to incompatible goals.
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Appropriateness of the Secondary Data Collection and Analysis for Marketing Practitioners Marketing Research Paper
9 pages (2871 words) , Download 0 , Research Paper
Free
The paper "Appropriateness of the Secondary Data Collection and Analysis for Marketing Practitioners" is an excellent example of a research paper on marketing. The secondary method of data collection used in any research is dependent solely on the relationship between the consultancy firm undertaking the project on behalf of the company and the individual who is going to analyze the report.
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Customer Value Offered by YouTube, Innocent Ltd, Paddy Power, Red Bull, IKEA, and LEGO Marketing Assignment
8 pages (2131 words) , Download 0 , Assignment
Free
The paper "Customer Value Offered by YouTube, Innocent Ltd, Paddy Power, Red Bull, IKEA, and LEGO " is a wonderful example of an assignment on marketing. YouTube enables a platform where its customers share and watch videos and other information. The viewers are able to access and watch the videos directly, and they do not need specialized software to watch them.
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The Concept of Status Consumption with Regard to How a Marketer Might Be Able to Use Status Marketing Coursework
8 pages (2550 words) , Download 0 , Coursework
Free
The paper "The Concept of Status Consumption with Regard to How a Marketer Might Be Able to Use Status" is a worthy example of a term paper on marketing. Status consumption is defined as consumers’ behavior of purchasing goods or services with regard to the status they confer and without necessarily considering their social class or objective income (Heaney et al, 2005).
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Crisis at Classic Airlines Marketing Case Study
9 pages (2304 words) , Download 1 , Case Study
Free
Aviation industry is faced with huge, fixed costs and very high variable costs in the due course of its operations. Aviation industry offers huge potential, but the business is very sensitive to external influences and is mainly driven by the performance of other industries.
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The Role of Multi-channel Retailing within the Service Industry Marketing Term Paper
9 pages (2738 words) , Download 0 , Term Paper
Free
The paper "The Role of Multi-channel Retailing within the Service Industry" is a worthy example of a term paper on marketing. Today, businesses are widely focusing on strategies that enable organizations to woe customers. The multi-channel approach has been improved through innovations mainly through improved technology.
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Marketing Plan for Butchers@Home Marketing Case Study
11 pages (3065 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Butchers@Home" is a worthy example of a case study on marketing. Butchers@Home is a relatively new division of Mauro Bros Butchers, a Melbourne based company that specializes in the sale of meat and several other products. The company has been in operation for over thirty years and has served various households and institutions like restaurants and nursing homes.
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Globalization and the Impact on Successfully Handling a Flat World Marketing Case Study
6 pages (2091 words) , Download 0 , Case Study
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The paper “Globalization and the Impact on Successfully Handling a Flat World" is an outstanding variant of a case study on marketing. This discussion explores the effects of current economic globalization through informing features of Unilever, a transnational corporation. This organization is a stakeholder in globalization with advanced capabilities entrenched in information technology.
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Individual Situation Analysis and Marketing Objectives Company: IKEA Marketing Assignment
6 pages (1910 words) , Download 0 , Assignment
Free
The paper "Individual Situation Analysis and Marketing Objectives Company: IKEA" is a wonderful example of an assignment on marketing. IKEA's story began when its founder Ingvar Kamprad was born in southern Sweden in 1926. IKEA is an internationally known furnishing retailer with an online order option and is known to have approximately 9,500 different products (Daniles, 2004, p.6)
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Marketing Plan for Ultimate Choice Tours and Travel Ltd Marketing Case Study
17 pages (5739 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Ultimate Choice Tours and Travel Ltd" is an excellent example of a case study on marketing. The proposed name of the travel agent shall be Ultimate choice tours and travel services. The name has been chosen due to some reasons that have been discussed in the following paper.
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Internal Analysis and Current Strategy of Sony Marketing Case Study
10 pages (2629 words) , Download 0 , Case Study
Free
The paper “Internal Analysis and Current Strategy of Sony" is a great example of a case study on marketing. Sony has been able to develop its business by ensuring quality and delivering on the promises. The company has grown and by using the market share, proper service and quality products have been able to grow.
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Green Fit Nutritional Drinks Market Situation Marketing Case Study
10 pages (2845 words) , Download 0 , Case Study
Free
Green Fit Nutritional Drink which is planning to launch its nutritional drink in Australia has an opportunity to succeed as the product provided by them is rich in nutrition and helps even to fight certain diseases. Further increasing concern towards obesity will help to ensure that the product is accepted by the people.
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The Happiness Travel Limited Company Marketing Case Study
13 pages (3659 words) , Download 0 , Case Study
Free
The happiness travel Limited Company is categorized under the travel industry. Being in this industry, the company bearing the name Happiness was given to assure its customers of quality services in the traveling sector. Regarding this, customers are assured of safety which will make the customers happy during the entire travel.
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Nokias Marketing Strategies Marketing Case Study
15 pages (4177 words) , Download 0 , Case Study
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Nokia is a large Multinational telecommunications firm based in Finland. It was established in 1865 and has grown to be famous for telecommunication gadget manufacturing, together with the converging of the internet and telecommunication industries. It has a wide market in about 120 countries throughout the world.
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Customer Loyalty and Relationship Marketing of Starobe Company Marketing Assignment
14 pages (3903 words) , Download 0 , Assignment
Free
The paper "Customer Loyalty and Relationship Marketing of Starobe Company" is a wonderful example of an assignment on marketing. I would like to present to you a report concerning the effectiveness of Customer Loyalty and Relationship Marketing. I prepared the report in compliance with company requirements and standards.
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Necessary Stages of Consumer Decision Making Marketing Essay
8 pages (2189 words) , Download 0 , Essay
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The paper “Necessary Stages of Consumer Decision Making" is a pathetic variant of an essay on marketing. Consumers are said to pass through a decision-making process when buying. Researchers have named five stages of the consumer decision making process as recognition, information search, and evaluation of alternatives, purchase decision, and post-purchase decision.
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Loyalty Program in Ren Bank Marketing Assignment
15 pages (4215 words) , Download 0 , Assignment
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The paper "Loyalty Program in Ren Bank" is a wonderful example of an assignment on marketing. Business competition is inevitable in any legal business today. Therefore, marketing strategies have shifted to relational from transactional relationships. Businesses are competing for the same customers and offering the same products (Gaurav, 2008, p. 8).
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What Makes the Consumers Behave Marketing Research Paper
6 pages (1632 words) , Download 0 , Research Paper
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The paper "What Makes the Consumers Behave" is an outstanding example of a research paper on marketing. According to Matsuno (1997), consumer’s attitudes and behaviors (such as before or during the buying process, or even what drives them to repurchase a particular item), is influenced by both internal and external factors.
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Effective Marketing Management of Qatar Airways Marketing Research Paper
20 pages (5504 words) , Download 0 , Research Paper
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The paper "Effective Marketing Management of Qatar Airways" is an excellent example of a research paper on marketing. Contemporary businesses and organizations both local and international, profit and non-profit-making and both small and large are hard-pressed to produce quality, the first time and more importantly every time (Pride & Ferell, 2011).
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Why the Firm Is Categorized as a Service Provider, and Not a Goods Provider: Case of ANZ Bank Marketing Case Study
15 pages (4039 words) , Download 0 , Case Study
Free
The paper "Why the Firm Is Categorized as a Service Provider, and Not a Good’s Provider: Case of ANZ Bank" is a perfect example of a case study on marketing. Marketing is vital for every organization, be it a service provider, or a goods provider. The marketing mix elements or 7Ps are essential for the effective marketing of the service industry.
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Brand Image and Brand Salience Marketing Essay
6 pages (2046 words) , Download 0 , Essay
Free
The paper "Brand Image and Brand Salience" is an outstanding example of an essay on marketing. A brand can be defined as a version of a given product or service. Brands come in different types. For instance, look-alike brands which functions the same but look different in terms of packaging and name (Pepsi and coke).
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Marketing the New Toyota Prius Marketing Essay
7 pages (2008 words) , Download 1 , Essay
Free
A new product can be described in three different ways. First is a product that is new to the organization, in which case the organization goes through the process of developing the product, testing it, and then introducing it to the market. The second is a product that is new to consumers, in which case consumers are not already aware.
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Consumer Relationship Management: Fashion Industry Marketing Coursework
6 pages (1791 words) , Download 0 , Coursework
Free
The paper "Consumer Relationship Management: Fashion Industry" is a brilliant example of coursework on marketing. Consumer relationship management (CRM) has received elevated attention in the recent past both from scholars in diverse realms of academia as well as practitioners. It has also become one of the most important part of marketing research (Vignali et. al., n. d., p. 70).
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Mobile Phones Market: Marketing Plan Marketing Research Paper
10 pages (2962 words) , Download 0 , Research Paper
Free
The mobile phone market is competitive and ever-changing. This means that marketers should keep formulating and implementing strategies that ensure that they survive in a turbulent environment. Consumers utilize different factors in choosing appropriate mobile phones, which include phone plans and type of phone.
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The Service Marketing Plan of SPCA Marketing Case Study
11 pages (2870 words) , Download 0 , Case Study
Free
The paper "The Service Marketing Plan of SPCA" is an amazing example of a case study on marketing. SPCA is a charity organization started in Hong Kong in the year 1903 as RSPCAHK but became active in 1921. Its purpose is to enhance animal welfare and not only in that region but in the entire China. (Orwell, 2005, p. 67).
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How a Giant Retail Chain Toys R Us Creates Its Market Value Marketing Term Paper
12 pages (3168 words) , Download 0 , Term Paper
Free
The paper "How a Giant Retail Chain Toys R Us Creates Its Market Value" is a perfect example of a term paper on marketing. Retailers play an important role in the distribution channel since they are mostly the ones who come into a direct relationship with the ultimate customers and convert the potential customers into real customers.
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Microenvironment and Macro-Environment of Nestle Kit Kat Chocolate Marketing Case Study
10 pages (2801 words) , Download 2 , Case Study
Free
The paper "Microenvironment and Macro-Environment of Nestle Kit Kat Chocolate" is a perfect example of a case study on marketing. Nestle is considered the leading user packaged goods organization globally, established and headquartered within Switzerland. The origin of Nestle came up from a 1905 combination of Anglo-Swiss Milk Company and Henri Nestle Company.
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Modern Marketing Techniques Marketing Term Paper
6 pages (1780 words) , Download 0 , Term Paper
Free
The purpose of using modern marketing techniques is to enhance the growth and development of a business. The techniques ensure that the needs of the customers are met. The use of information technology is one of the main techniques of modern marketing. Most companies always utilize the concepts of online marketing.
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External Factors of Consumer Decision-Making Process Marketing Coursework
15 pages (3978 words) , Download 0 , Coursework
Free
The paper "External Factors of Consumer Decision-Making Process" is a good example of coursework on marketing. Understanding the products a customer purchased is not enough for most successful retailers. Most retailers need to understand the reasons behind the purchase. The study of consumer behavior objectives is to understand the complicated and ever-changing contemporary consumer.
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Buyer and Consumer Behavior: Mars Bar Chocolate Marketing Assignment
7 pages (2133 words) , Download 0 , Assignment
Free
The paper "Buyer and Consumer Behavior: Mars Bar Chocolate" is a wonderful example of a term paper on marketing. The purpose of this paper is to analyze and discuss the figures and patterns that emerge from brand performance metrics, awareness and salience metrics, and demographic data for Mars Bar chocolate.
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Situation Analysis for Apple Incorporated Marketing Case Study
20 pages (5632 words) , Download 0 , Case Study
Free
The report was compiled from an extensive examination of secondary sources that included both qualitative and quantitative data. It involved a thorough examination of the following: published financial reports of Apple Inc., general information about the company, and academic studies on the business models, and challenges in the industry.
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Strategies of Qantas Airlines to Mitigate Risks to a Considerable Extent Marketing
17 pages (4643 words) , Download 0
Free
The paper “Strategies of Qantas Airlines to Mitigate Risks to a Considerable Extent" is a potent variant of a business plan on marketing. This report highlights the marketing strategy of Qantas Airlines, one of the largest airlines of Australia and focuses on formulating, implementing, and measuring the marketing strategies in a logical manner.
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Marketing: Gravity Lights Product Marketing Case Study
14 pages (4046 words) , Download 0 , Case Study
Free
The chosen product is gravity lights, a product that provides an alternative source of energy especially to individuals in remote areas or energy-sensitive people who prefer saving energy by using alternatives that consumes less from the atmosphere and emits almost no harmful gases to the atmosphere.
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Marketing Study on the New Executive MBA Degree Program Marketing Case Study
9 pages (2494 words) , Download 2 , Case Study
Free
If there is a certain level of comfort involved with the whole drafting of the Executive MBA program, there is a wonderful opportunity for the organizations to ask their employees to go ahead with the idea of acquainting themselves with the ever-changing role of business an at times the organizations themselves could sponsor the very same. (Silzer, 2002)
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How Marketers Seek Out Data about Their Prospective Customers in Creative Ways to Learn the Target Market Better Marketing Essay
8 pages (2495 words) , Download 0 , Essay
Free
The paper “How Marketers Seek Out Data about Their Prospective Customers in Creative Ways to Learn the Target Market Better" is a pathetic example of an essay on marketing. Although demographic information on large numbers of consumers is used in many marketing contexts, some people believe that the sale of data on customers' incomes, buying habits, and so on constitutes an invasion of privacy.
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The Main Opportunities for Abbott in the Chinese Market Marketing Case Study
10 pages (2636 words) , Download 0 , Case Study
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Abbott sells a number of its products, including Paclitaxel Injection/Anzatax, Enflurane/Ethrane, Isoflurane/Forane, Sibutramine Hydrochloride Capules/Reductil, Propafenone Hydrochloride Tablets/Rytmonorm, Ademetionine Enteric Coated Tablets/Transmetil, etc. in China.
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Background and Current Marketing Strategies of the Fashion Brand Aquascutum Marketing Term Paper
11 pages (3186 words) , Download 1 , Term Paper
Free
The paper "Background and Current Marketing Strategies of the Fashion Brand Aquascutum" is a brilliant example of a term paper on marketing. Aquascutum is brand luxury clothing based on the UK that is described to be one of the finest samples of the UK fashion industry. The brand was established in 1851 by John Emary a noted tailor entrepreneur.
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International Marketing Advertising by Tusker Brewing Company Marketing Case Study
8 pages (2122 words) , Download 0 , Case Study
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The paper "International Marketing Advertising by Tusker Brewing Company" is an amazing example of a case study on marketing. The author of the paper states that international marketing advertising, in this case, can be taken to mean the dissemination of commercial messages to the target group globally.
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Unethical Behavior in the Marketing Marketing Term Paper
10 pages (2615 words) , Download 0 , Term Paper
Free
However, some marketers have taken several actions that are not in the benefits of society. This is where they have been criticized about their actions.  Marketers must be aware of the ethical and social values demanded in the functions of marketing. Marketing ethics & social responsibilities include ethics in the marketing.
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The WOW Philippines Website Marketing Case Study
9 pages (2774 words) , Download 0 , Case Study
Free
Tourism is a critical component of the Philippine economy, accounting for about 8.8% of the nation’s GNP, second only in importance to remittances from overseas Filipino workers as a source of foreign currency. (Lagman, 2008) For practically all of those foreign visitors the Internet is the sole source of information about the Philippines.
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Advertising Analysis of Asics Print Ads Marketing Assignment
6 pages (1539 words) , Download 0 , Assignment
Free
Then down to the ad’s copy, “Everything we know from heel to toe.”  On the left and the bottom side portion of the ad, the statement was supported by copy and elements that further reinforce this claim (e.g., where the parts of the shoe was derived (on left), icons of these parts (bottom down), and even the sport science groups who recommend the brand).
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Marketing Mix Plan of Toyota Tarago Marketing Case Study
9 pages (2119 words) , Download 0 , Case Study
Free
The paper “Marketing Mix Plan of Toyota Tarago" is a perfect version of a case study on marketing. There has been a funny story about Toyota Tarago as the year it has been released also saw the coining of the word people mover as the car fits that bill well. The first time it hit the Australian roads has seen that it has been a van with windows.
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Diary in Brand Development and Marketing Marketing Assignment
12 pages (3385 words) , Download 0 , Assignment
Free
The paper “Diary in Brand Development and Marketing" is a breathtaking example of an assignment on marketing. Since it was the beginning of our course the lecturer had to explain to us what brand and brand management is. In order to do this, he started off with the concepts given in chapter 1. The basic objective of this week was to help us clearly understanding what a brand is.
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The Major Challenges that Lenovo Could Be Facing in the Emerging Marketing Marketing Coursework
15 pages (4200 words) , Download 0 , Coursework
Free
The paper “The Major Challenges that Lenovo Could Be Facing in Emerging Marketing" is a thrilling example of a case study on marketing. This essay is based on perhaps the greatest corporate transaction of the 21st Century, so far. In the May 1st, 2005 transaction, the Chinese PC giant, Lenovo, entered the international market by purchasing the IBM PC Division for the whopping US $1.75 billion.
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Marketing Services: Customer Interaction Encounters Marketing Assignment
7 pages (1960 words) , Download 0 , Assignment
Free
The paper "Marketing Services: Customer Interaction Encounters" is a wonderful example of an assignment on marketing. This is a diary of the service encounters for the last two weeks. The purpose of this diary is to keep track of all service encounters in order to analyze them from the point of view of customer service theories.
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Coca Cola Company Management System Marketing Case Study
10 pages (2725 words) , Download 0 , Case Study
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Marketing is the process of creating awareness of a product to the customers and it involves planning and executing, pricing, promoting and distributing to ensure exchange of goods and services to customers needs. Marketing system refers to a network of individuals.
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Strategies Used by Retailer to Increase Sales Marketing Coursework
8 pages (2313 words) , Download 0 , Coursework
Free
The paper "Strategies Used by Retailer to Increase Sales" is a brilliant example of coursework on marketing. Retailers can improve profits by either increasing sales or decreasing costs. The cost reduction opportunities are of operation in nature since they rely on effective personal management, stock management, and exploiting technology.
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Australian Tourism and International Marketing Marketing Term Paper
11 pages (3105 words) , Download 0 , Term Paper
Free
The paper "Australian Tourism and International Marketing" is a good example of a term paper on marketing. The Australian tourism industry contributes greatly to job creation, export earnings, and regional growth. Tourism generated 4.5% of Australia’s gross domestic product in 2001-02 and with a total intake of $70.8billion by tourists, and direct employment of 5.9% of working Australians.
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