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Marketing Essays

Result for Subject Marketing:
19702 essays
Services as a Special Kind of Product Marketing Coursework
8 pages (2206 words) , Download 2 , Coursework
Free
Generally speaking, if we look at services from the primary angle of their purpose reason of existence, they are same as any other product; to satisfy human needs/wants. However, if we probe further into various aspects of services, they are different from other types of products on many parameters.
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The Telecommunication and Information System and the Auction of AFA Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
The government is really supportive of the flower auction industry because an estimate of up to 100,000 jobs is somehow related to the flower industry. Additionally, the trade incentive is provided in the shape of reduced import duties and duty-free imports. The government also supports the infrastructure and finance the research in this arena.
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Guildford as an attractive Market Proposition With Very High Potential for Growth Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
Integrated marketing is a type of marketing in which the company does its planning and strategy keeping in mind the customer's point of view. The marketing plans are created based on response to customers taste and preference. This is done for increasing sales. The term ‘integrated marketing’ is mainly used to describe an emerging.
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Pricing Strategy and Distribution Strategy Marketing Assignment
5 pages (1250 words) , Download 0 , Assignment
Free
The distribution strategies are mainly related to the market factors, manufacturer factors, and the product factors. In this case, the product is virtual sex software which is first in the market of the similar kind. Moreover, this product is targeted mainly to the sexually disabled people and the young community
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Strategic Marketing at Nestle Milo, Singapore Marketing Case Study
8 pages (2224 words) , Download 5 , Case Study
Free
Nestlé S.A., headquartered at Vevey, Switzerland ranks globally number one among food companies. The official website of the company reveals that “Since Henri Nestlé developed the first milk food for infants in 1867, and saved the life of a neighbor’s child, the Nestlé Company has aimed to build a business as the world's leading nutrition company based on sound human values and principles”.  
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The Marketing Game Marketing Report
10 pages (2883 words) , Download 1 , Report
Free
In the game plan report, the components of the marketing mix determine the product’s development or downfall. Various factors of the marketing mix like the product, pricing, place and promotion have been discussed and their limitations in our firm have been analyzed.
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Marketing of Apple Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
In consideration of this increased market share that Apple has been able to acquire, Apple is faced with the challenge of making sure that its customer service infrastructure is adequately developed to address any and all concerns that its customers may have.
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The Marketing Game and Business Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
It is to be made on the basis of the plan and competitors’ judgments. The challenges faced by this helps to enhance the marketing game repot. The Marketing Game provides exclusive learning benefits contrasted to any of the other learning methods such as understanding book and editorials, lectures, visiting lecturer, case study, appearance etc.
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Consumer Behavior Marketing Research Paper
13 pages (3250 words) , Download 3 , Research Paper
Free
For instance, a few years ago Monaco’s tourism office repackaged a standard tour which included visits to an exhibition of ‘Napoleonic Memorabilia’ and ‘Principality’s Wax Museum’ as ‘Retro Day: A History and Tradition Tour’. In this case, ‘retro’ can be equated with ‘classic’ or ‘timeless’.
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Marketing and the Law: UKs Civil Court System Marketing Dissertation
10 pages (2500 words) , Download 3 , Dissertation
Free
The author states that High Court decision will be heard and the Criminal division where appeals against Crown Court will be heard. Higher levels of civil disputes are handled by the High Court. There are about two hundred sixteen county courts and these courts are dealing with the lion’s share of civil litigations and some family hearings.
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Applying the Marketing Concepts to Forever21 in the Chinese Market Marketing Case Study
10 pages (2744 words) , Download 1 , Case Study
Free
Forever 21 is a well-established brand in many countries around the globe. The Chinese market can effectively be targeted by choosing the right market segment(s) and carefully catering to their requirements, tastes and choices associated with their cultures. Positioning plays a key role in establishing the brand in the minds of the consumers. Strong brand positions would lead to higher growth and sales for Forever 21 in the Chinese market.
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The Glass Ceiling and Its Effects on Women Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
The researcher of this essay aims to analyze that modifying social attitudes concerning the separation of duties at work and at home is essential if women are to attain full equality. In addition, the expression, ‘a woman has to be twice as good as a man for the same job’ is based on credible evidence.
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Coca Cola: Marketing Plan Marketing Case Study
5 pages (1600 words) , Download 0 , Case Study
Free
Coca Cola has become one of the best-known global brands. The birth of the coveted brand took place in Atlanta in Georgia in 1886. The discoverer of the drink was John Pemberton who was a pharmacist. The company assumed the modern stature in the first half of the 20th century when the bottling of the drinks began. 
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What Should You Know of IPhone's Business Side Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The report further recommended that Apple should deregulate its stance on the choice of cellular service provider. The customers must be given the autonomy to choose their own cellular service provider while the product is designed in such a manner that it would be able to appeal to the targeted customers.
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Sales Strategies and Corporate Objectives, Recruitment and Selection, and Remuneration Marketing Assignment
9 pages (2479 words) , Download 3 , Assignment
Free
Opening letters of credit, insurance special packaging, etc. are very important in international trade. The banks are giving credit facilities against the sale proceeds Also, the products should be properly described and categorized, because the benefits might be lost if the specification is not in accordance with the guidelines. 
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Finance Investment and Performance Analysis Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
The financial performance of the business is measured in terms of returns generated by the business on the capital invested. Higher the return higher is its appeal towards the investors.
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Environment and Company Analysis of Coca Cola Marketing Case Study
6 pages (1657 words) , Download 2 , Case Study
Free
The use of the right kind of advertising with celebrities can prove to be very helpful for the company and can help in building a brand image. The celebrities that have been chosen are healthy and sporty, and this will also help build a brand image where the customers can relate to the celebrities (Jobber, 2004).
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Cilantro - High Quality and Upscale Niche Coffeehouse Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
The company will use the opportunity combined with its success factors to market the product in the city of Los Angeles, home of the trendsetters. The marketing strategy will be based on the company’s high-class target market which will be reflected in the product positioning, pricing and promotional strategies described in this marketing plan.
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Comparison of Three Marketing Presentations Marketing Essay
4 pages (1186 words) , Download 0 , Essay
Free
Being given the task to compare and analyze other groups, is an effective opportunity for the students to be more aware of their strong and weak points, that should lead them to the objective of this exercise, which is to maintain the strong points and be bold enough to introduce changes with the aim of improvement in the assigned or desired task at hand.
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How to Increase the Sales of the Brand Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The history of brown sauce dated back to the latter half of the 19th century. History states that Harry Palmer invented the recipe of the brown sauce. Midlands Vinegar Company was the first company to market the brown sauce and it soon became popular among the masses. The company marketed the sauce as the HP sauce in the name of the founder of the recipe.
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Factors Affecting Customer Buying Decisions in the Internet Marketing Research Proposal
7 pages (2530 words) , Download 3 , Research Proposal
Free
The Internet is gradually becoming one of the basic distribution channels. Thousands of companies apply to the benefits of Internet connectivity, to pursue increased profits and to expand their market presence. It would be fair to say that the Internet exemplifies a reliable extension of the basic distribution systems and provides companies with three particular strategic benefits
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Internet and Electronic Marketing Marketing Book Report/Review
19 pages (4750 words) , Download 2 , Book Report/Review
Free
The author explains that Market Net is a relatively new initiative to create a network of students and professionals related to the field of marketing and also to provide valuable resources and articles on marketing. The Internet has profoundly changed the way we do business in many different areas and has created completely new business models.
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All-Star Marketing Plan Marketing Case Study
5 pages (1298 words) , Download 0 , Case Study
Free
Retailers are partners whom the company should take care of, and so several sales and marketing programs are being lined up annually just to ensure that they are happily conducting business with Allstar. As important as the consumer, the retailers open doors for the company and create a market for the brand. Without them, the distribution of the product's targeted areas would be nearly impossible.
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Insolvent Periods of High Sales Growth Marketing Assignment
8 pages (2146 words) , Download 1 , Assignment
Free
Dividend yield ratio gives an idea about the dividends paid by the company as compared to the market price of the shares. It is with the help of this ratio that the investor identifies how much return he or she is going to get from the company in terms of percentage of the market of the company’s shares.
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Hummer, BMW, and Corolla's Brand Personalities Marketing Coursework
11 pages (2750 words) , Download 2 , Coursework
Free
Brand personality is a concept that has become important to marketers as they realize that consumers want to be identified with a brand that is a projection of their own self-concept. To study this phenomenon in the context of the automobile sector, the theoretical background in the subject was first studied. 
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The Software for Having Virtual Sex with Anybody you Want Marketing Assignment
4 pages (1000 words) , Download 0 , Assignment
Free
Product Strategy: The Software for Having Virtual Sex with anybody you Want Type and primary characteristics of the product The product under consideration is basically software which helps people to have virtual sex with anybody they want. It
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Consumer Behaviour and Marketing Marketing Article
6 pages (1770 words) , Download 1 , Article
Free
An assessment of the local culture is essential which means that the companies need to adapt to the local situation. As in the case of jeans, Levi’s cannot expect to standardize its product mix. Even the promotional mix would have to change according to the country and the culture in which they intend to market their products.
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Marketing Research and Its Ethical Principles Marketing Research Paper
6 pages (1781 words) , Download 1 , Research Paper
Free
There are many ethical issues pertaining to the rights of the respondents that arise while conducting marketing research. In relevance to the above mentioned ethical issues, there are certain rights of the respondents when it comes to marketing research. Due to so many ethical issues pertaining to marketing research, including the rights of the respondents, there are various rules and regulations about conducting marketing research.
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Saudi Arabia: Opportunity or Risk for New Market Entry Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
Saudi Arabian buyers also have a generally favorable view of Western-imported products. One study identified that Saudi buyers have the most positive view of U.S- and Japanese-style marketing practices, more so than European countries. However, the identity of Western brands are attractive in Saudi Arabia from many different customer groups
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Air China's Global Branding and the Internationalization Process Marketing Case Study
18 pages (4500 words) , Download 2 , Case Study
Free
The Air China provides more than 6.000 weekly flights and offers 1 million seats, it’s fleet consists of 224 Boeing and Airbus planes, they operate 243 routes among of which are 69 international routes, 6 regional and 168 domestic routes. In 26 domestic aerodromes, Air China is the operating center loading distribution. 
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Translating Strategy into Value Delivered Marketing Case Study
5 pages (1636 words) , Download 0 , Case Study
Free
Strategy versus marketing operations should frequently be evaluated in terms of the fact that corporate strategies are unique and varied between and among firms. Firms, like DHL, have multi-products and multi-division which complicate the application of strategies and more firms operate in international markets.
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Necessary Information about Clients for Business Marketer Marketing Assignment
40 pages (10000 words) , Download 2 , Assignment
Factors that influence and exert a pull on a purchaser should always be present in the mind of a consumer/business marketer. These factors can be cultural, social, personal or psychological and can be useful in identifying what fascinates buyers and in serving consumer needs better by shaping products and demands. 
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The 7 Ps of Service Marketing in Hilton Hotel Corporation Marketing Case Study
10 pages (2500 words) , Download 14 , Case Study
Free
The role and the process of marketing have undergone a sea change in the last few decades. The competition has increased immensely. The traditional practices of mass marketing, mass media, and impersonal communication have become a passé. In this extremely competitive environment, marketers cannot afford to be complacent.
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The Future of Car Industry in UK Marketing Essay
7 pages (2315 words) , Download 3 , Essay
Free
The above scenarios will have considerable influence on Hyundai Motors. In order to face the scenarios Hyundai will have to invest heavily in Research and Development activities. Hyundai has grown tremendously in the Asian markets. Hyundai manufactures almost all models in its Indian plant and exports the majority of the models made in this plant.
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Agricultural Marketing Orders Marketing Essay
6 pages (1744 words) , Download 1 , Essay
Free
Agricultural marketing orders were legislated to allow farmers to hoard their farm produce to stabilize the market. The marketing orders put a ceiling on the number of products produced, handle surpluses, inspected the commodities and change the commodities to meet market requirements. The orders covered thirty-five fruits as well as vegetables, nuts and specialty crops. Marketing agreements were also developed.
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The Total Market Potential of the New Combination Brand Marketing Assignment
6 pages (1773 words) , Download 2 , Assignment
Free
The general purpose of the research is to determine the total market potential of the new combination brand. To determine whether a combination product has a higher potential in the market than a single component product. To determine the promotional tool that would be most effective in attracting customers, despite immense competition in the market.
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The Relationship Between the Buyer and Seller of Services Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
This evaluation covers what Nandos offer and the service delivery process utilized. This will identify areas that the restaurant is doing well and areas that need to be improved to make Nandos more competitive in the restaurant business. Nandos deliver many different aspects of service that makes it above the regular service of the fast-food restaurant.
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The Proper Hedging Strategy: Considerable Advantages for Hedgers and Speculator Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
The futures market attracts parties who are risk averse, looking for the best means to protect their assets against certain risks. It is also a place where individuals with an appetite for high risks match wits and skill against others in what is called a zero-sum game in the expectation of high rewards.
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A Poll to Meet the Restaurant Comers' Perspective Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
The Likert Scale, however, is not the exact five-point scale, but are based on similar terms. The Likert scale is one of the several non comparative scaling techniques. Likert scale is generally used when the respondents are required to indicate a degree of agreement or disagreement with each of a series of statements about the stimulus objects.
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How Movie Rental Industry Works Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
Rentals have emerged as the most popular form of watching a movie yearly. The movie rental market can be divided into physical movie rental market: in-store, by mail and vending rental market; digital movie rental market: this consists of digital video on demand, cable operators providing video on demand and subscription video on demand.
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Ford's Business-Level Strategy Marketing Assignment
5 pages (1428 words) , Download 0 , Assignment
Free
At present, the Ford Motor Company has acquired a decent market share in the global arena. This report is going to deal with Ford’s present scenario keeping certain factors like its business-level strategy, its value chain activities, its competitive forces analysis, and competitor’s moves into account.
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Market Penetration Strategy and Balance Scorecard Practice: SWOT Analysis of Southwest Airlines Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
At this stage diversification strategies are not recommended to Southwest airlines because it will divert the attention of the company from its core operations and the competition in the airline is very tough, which could be harmful to the company. The major strength of Delta airlines is its established name and brand recognition worldwide.
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The Marketing Communication Mix and a Significant Influence Towards Its Audience Marketing Statistics Project
9 pages (2250 words) , Download 2 , Statistics Project
Free
According to the father of marketing, Kotler, marketing is a phenomenon that has risen from a point where it was considered to be an added cost to the organization to the point where it is now assumed the driving force for the organizational revenues; the respect for marketing activities and marketers is present across the globe.
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Marketing and PR: Visitor Marketing Plan Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
It is the largest in the whole of UK and Europe, and has institutional sponsors from merchandisers to sports/outdoor enthusiasts organizations. However, it was noted that attendance figures fell in 2008, but recovered well in 2009 after strong marketing campaign.
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Government Regulations and Policies and Their Affection the Restaurant Industry Marketing Research Paper
4 pages (1000 words) , Download 0 , Research Paper
Free
The ADA or Americans with Disabilities Act provides specific some challenges restaurant owners has to follow. As the same site put it, “employers must avoid discriminating against customers and employees with disabilities while obeying strict public health rules.” The government also provides guidelines publish on the site mentioned.
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Marketing Strategy for Nokia Mobile Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
In addition, consumers demand complete solutions, not just electronic devices, and innovative technology to be invisible. The new unit of value creation in this converged industry are the client relationships, and in the near future, the industry will be skewed toward mobile financial services and mobile banking.
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Marketing of Abercrombie and Fitch Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
Generally, A&F targets the male and female consumer group of 18-25yrs. Besides these, under A&F there are three more brands such as Abercrombie, Hollister Co., Ruehl, and Gilly Hicks. These three off-shoot brands target the kids' group as well as accessories, sleepwear, underwear and at home-products for the young generation.
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Housing Price in Chinese Property Market Marketing Case Study
15 pages (3750 words) , Download 2 , Case Study
Free
A price bubble is usually subject to an explosion after some point of time or another. An explosion indicates the situation when the commodity price falls suddenly without prior notice. The implications of such an explosion could be quite intense in case that the underlying sector is integrally related to that of the economic activities.
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Market Efficiency Issues Marketing Assignment
9 pages (2345 words) , Download 2 , Assignment
Free
This seemingly inconsistency should not confuse, as what this means is in an efficient market the best possible arrangement has been achieved, and there is no room for further welfare which also implies that there is zero wastage in the economy. Market structure that is prevailing state of competition determines prevalent efficiency in the market.
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Database Marketing - a Case of Lab Sports UK Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The advancements of science and technology and the embedment of the same towards the marketing function of an organization have led to the discovery of classical tools and applications that would assist the marketing function on the whole.
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