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Marketing Essays

Result for Subject Marketing:
19878 essays
The Main Opportunities for Abbott in the Chinese Market Marketing Case Study
10 pages (2636 words) , Download 0 , Case Study
Free
Abbott sells a number of its products, including Paclitaxel Injection/Anzatax, Enflurane/Ethrane, Isoflurane/Forane, Sibutramine Hydrochloride Capules/Reductil, Propafenone Hydrochloride Tablets/Rytmonorm, Ademetionine Enteric Coated Tablets/Transmetil, etc. in China.
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Background and Current Marketing Strategies of the Fashion Brand Aquascutum Marketing Term Paper
11 pages (3186 words) , Download 1 , Term Paper
Free
The paper "Background and Current Marketing Strategies of the Fashion Brand Aquascutum" is a brilliant example of a term paper on marketing. Aquascutum is brand luxury clothing based on the UK that is described to be one of the finest samples of the UK fashion industry. The brand was established in 1851 by John Emary a noted tailor entrepreneur.
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International Marketing Advertising by Tusker Brewing Company Marketing Case Study
8 pages (2122 words) , Download 0 , Case Study
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The paper "International Marketing Advertising by Tusker Brewing Company" is an amazing example of a case study on marketing. The author of the paper states that international marketing advertising, in this case, can be taken to mean the dissemination of commercial messages to the target group globally.
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Unethical Behavior in the Marketing Marketing Term Paper
10 pages (2615 words) , Download 0 , Term Paper
Free
However, some marketers have taken several actions that are not in the benefits of society. This is where they have been criticized about their actions.  Marketers must be aware of the ethical and social values demanded in the functions of marketing. Marketing ethics & social responsibilities include ethics in the marketing.
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The WOW Philippines Website Marketing Case Study
9 pages (2774 words) , Download 0 , Case Study
Free
Tourism is a critical component of the Philippine economy, accounting for about 8.8% of the nation’s GNP, second only in importance to remittances from overseas Filipino workers as a source of foreign currency. (Lagman, 2008) For practically all of those foreign visitors the Internet is the sole source of information about the Philippines.
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Advertising Analysis of Asics Print Ads Marketing Assignment
6 pages (1539 words) , Download 0 , Assignment
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Then down to the ad’s copy, “Everything we know from heel to toe.”  On the left and the bottom side portion of the ad, the statement was supported by copy and elements that further reinforce this claim (e.g., where the parts of the shoe was derived (on left), icons of these parts (bottom down), and even the sport science groups who recommend the brand).
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Marketing Mix Plan of Toyota Tarago Marketing Case Study
9 pages (2119 words) , Download 0 , Case Study
Free
The paper “Marketing Mix Plan of Toyota Tarago" is a perfect version of a case study on marketing. There has been a funny story about Toyota Tarago as the year it has been released also saw the coining of the word people mover as the car fits that bill well. The first time it hit the Australian roads has seen that it has been a van with windows.
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Diary in Brand Development and Marketing Marketing Assignment
12 pages (3385 words) , Download 0 , Assignment
Free
The paper “Diary in Brand Development and Marketing" is a breathtaking example of an assignment on marketing. Since it was the beginning of our course the lecturer had to explain to us what brand and brand management is. In order to do this, he started off with the concepts given in chapter 1. The basic objective of this week was to help us clearly understanding what a brand is.
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The Major Challenges that Lenovo Could Be Facing in the Emerging Marketing Marketing Coursework
15 pages (4200 words) , Download 0 , Coursework
Free
The paper “The Major Challenges that Lenovo Could Be Facing in Emerging Marketing" is a thrilling example of a case study on marketing. This essay is based on perhaps the greatest corporate transaction of the 21st Century, so far. In the May 1st, 2005 transaction, the Chinese PC giant, Lenovo, entered the international market by purchasing the IBM PC Division for the whopping US $1.75 billion.
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Marketing Services: Customer Interaction Encounters Marketing Assignment
7 pages (1960 words) , Download 0 , Assignment
Free
The paper "Marketing Services: Customer Interaction Encounters" is a wonderful example of an assignment on marketing. This is a diary of the service encounters for the last two weeks. The purpose of this diary is to keep track of all service encounters in order to analyze them from the point of view of customer service theories.
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Coca Cola Company Management System Marketing Case Study
10 pages (2725 words) , Download 0 , Case Study
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Marketing is the process of creating awareness of a product to the customers and it involves planning and executing, pricing, promoting and distributing to ensure exchange of goods and services to customers needs. Marketing system refers to a network of individuals.
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Strategies Used by Retailer to Increase Sales Marketing Coursework
8 pages (2313 words) , Download 0 , Coursework
Free
The paper "Strategies Used by Retailer to Increase Sales" is a brilliant example of coursework on marketing. Retailers can improve profits by either increasing sales or decreasing costs. The cost reduction opportunities are of operation in nature since they rely on effective personal management, stock management, and exploiting technology.
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Australian Tourism and International Marketing Marketing Term Paper
11 pages (3105 words) , Download 0 , Term Paper
Free
The paper "Australian Tourism and International Marketing" is a good example of a term paper on marketing. The Australian tourism industry contributes greatly to job creation, export earnings, and regional growth. Tourism generated 4.5% of Australia’s gross domestic product in 2001-02 and with a total intake of $70.8billion by tourists, and direct employment of 5.9% of working Australians.
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Strategic Marketing Plan for Apple- iPhone4 Marketing Assignment
15 pages (4342 words) , Download 0 , Assignment
Free
The paper "Strategic Marketing Plan for Apple- iPhone4" is a worthy example of an assignment on marketing. This analysis has focused on the essential market objectives of Apple in its quest to increase its market scope through the incorporation of the older demographics in Australia. A situational analysis has provided the hints for new market objectives which are analyzed in detail.
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Consumer Attitudes and Print Advertising Marketing Essay
7 pages (1876 words) , Download 0 , Essay
Free
The paper "Consumer Attitudes and Print Advertising" is an excellent example of an essay on marketing. Business is where I get what I want when I want it, how I want it and at what cost. The consumer is the sole reason for the improvement in the production of commodities because they offer a market for the product.
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Integrated Marketing Communications Campaigns Marketing Assignment
11 pages (2963 words) , Download 0 , Assignment
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The paper "Integrated Marketing Communications Campaigns" is a worthy example of an assignment on marketing. There are a number of concepts as well as philosophies associated with integrated marketing communication. It should also be noted that there is a difference between marketing communications tools, such as advertising and public relations.
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Marketing Plan for L'Oreal Melbourne Fashion Week Marketing Term Paper
8 pages (2199 words) , Download 0 , Term Paper
Free
The paper "Marketing Plan for L'Oreal Melbourne Fashion Week" is an outstanding example of a term paper on marketing. As the paper outlines, the L’Oreal Melbourne Fashion Festival requires significant marketing strategies in order to be successful and keep growing as it has been doing in the past sixteen years.
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Integrated Marketing Communication Plan for the Water Recycling Company Marketing Case Study
16 pages (4408 words) , Download 0 , Case Study
Free
The paper “Integrated Marketing Communication Plan for the Water Recycling Company" is a great example of a case study on marketing. This report involves an integrated marketing communication plan for a company that is dealing with the recycling of wastewater to be fit for human use. It has four main sections.
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Customer Relationship Management in the Car Industry Marketing Research Paper
12 pages (3497 words) , Download 0 , Research Paper
Free
The paper “Customer Relationship Management in the Car Industry" is a thrilling example of a research paper on marketing. Companies with intensifying competition are laying special stress on Customer Relationship Management and are looking forward to including it in the management thinking process.
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Building Buzz to Beat the Big Boys by Steve O'Leary and Kim Sheehan Marketing Book Report/Review
10 pages (2878 words) , Download 0 , Book Report/Review
Free
The paper "Building Buzz to Beat the Big Boys by Steve O'Leary and Kim Sheehan" is a good example of a book review on marketing. The internet has brought about a redefinition of systems of business and how they interrelate and dialogue with consumers. This is mainly true for small businesses, which come across challenges marketing their goods and services.
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Hilton Hotels in the Middle East Product Differentiation Marketing Case Study
11 pages (3112 words) , Download 1 , Case Study
Free
The paper “Hilton Hotels in the Middle East Product Differentiation" is a meaningful example of a case study on marketing. There are a variety of factors that should be considered in the development of an effective market profile of any company.
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Green Marketing: Ben and Jerrys Homeade inc. Strategic Analysis Marketing Case Study
14 pages (3729 words) , Download 0 , Case Study
Free
The paper "Green Marketing: Ben and Jerry’s Homeade inc. Strategic Analysis" is a perfect example of a case study on marketing. Businesses are often undertaking “green marketing” and “corporate social responsibility” practices these days. This is not really about caring for society but differentiation from the competitors.
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An Audit of Invisonal Hosting Web Company Marketing Case Study
8 pages (2108 words) , Download 0 , Case Study
Free
The paper “An Audit of Invisonal Hosting Web Company" is a forceful example of a case study on marketing. In the year 2005, an Internet and Communication Technology firm, Incisional Hosting was established. The main objective as enshrined in its vision was and still remains the provision of a high-quality web hosting to internet home users and small and medium enterprises.
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Interactive and Internet Marketing: Website Design Plan Marketing Assignment
8 pages (2576 words) , Download 0 , Assignment
Free
The paper "Interactive and Internet Marketing: Website Design Plan" is a wonderful example of an assignment on marketing. Online gaming is a fast-growing technology that allows players to participate in a game on a computer or a console connected to some kind of network and in particular the Internet.
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Service to Customer of Qantas Airline Ltd Marketing Case Study
10 pages (2598 words) , Download 0 , Case Study
Free
The paper "Service to Customer of Qantas Airline Ltd" is a perfect example of a case study on marketing. The market audit report is a case study of the marketing management of Qantas airline ltd. The report aims at reviewing how Qantas airline ltd manages its marketing and relations within and outside the organization.
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Interactive and Internet Marketing Marketing Case Study
11 pages (2991 words) , Download 0 , Case Study
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The paper “Interactive and Internet Marketing" is a spectacular example of a case study on marketing. This assignment entails a report to the web designers on the elements that will be needed in the designing of an online game in a company called Second life.
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ShoeAholic as a Company Providing Women with Quality Shoes and Jewelry Marketing Case Study
17 pages (4801 words) , Download 0 , Case Study
Free
The paper “ShoeAholic as a Company Providing Women with Quality Shoes and Jewelry" is a perfect example of a case study on marketing. ShoeAholic is an international firm that is focused on providing women with quality shoes and jewelry. The increased demand for women to wear is the driving force that made the company enter the new market.
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Brand Performance, Buyers' Consumer Preferences Regarding Kit Kat and Twix Marketing Case Study
8 pages (2305 words) , Download 0 , Case Study
Free
The paper “Brand Performance, Buyers' Consumer Preferences Regarding Kit Kat and Twix" is an intriguing example of a case study on marketing. Consumer behavior is the study of the procedures involved when individual buyers who are in a buying situation think, select, purchase, and use or dispose of products/ services to satisfy needs and desires.
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Consumer Response on the New Product of Hugo Boss Company Marketing Research Paper
12 pages (3269 words) , Download 0 , Research Paper
Free
The paper “Consumer Response on the New Product of Hugo Boss Company" is an impressive example of a research paper on marketing. Normally, marketing research on consumer behavior is more imprudent than proactive.
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Marketing Concept Importance Marketing Essay
7 pages (2023 words) , Download 1 , Essay
Free
It can be done through the manufacturing, allocation, promotion and cost of goods and services and thoughts to the targeted consumer. There exist certain principles of marketing that are to satisfy the consumer, target the right customers, assist in exchange relationships, always be ahead of the competitors and augment the productivity of the organisation.
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India as a Good Investment Destination Marketing Case Study
21 pages (5683 words) , Download 1 , Case Study
The paper “India as a Good Investment Destination" is a meaningful example of a case study on marketing. The goal of the study was to conduct a thorough analysis of a country in which a company wanted to invest in. The purpose of the analysis was to determine what mode of entry the firm should use to penetrate the new market.
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Mobile Marketing of Samsung Marketing Case Study
12 pages (3260 words) , Download 0 , Case Study
Free
The paper "Mobile Marketing of Samsung" is a good example of a case study on marketing. The mobile technology industry has become very competitive due to emerging new technologies, which have introduced mobile phones, which are more than just communication tools. Today’s mobile phones are more of a PC since one can receive and send emails as well as visit other websites in search of information.
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Marketing Plan for D J Miles & Co Ltd Marketing Assignment
17 pages (4434 words) , Download 0 , Assignment
Free
The paper "Marketing Plan for D J Miles & Co Ltd" is a wonderful example of an assignment on marketing. D J Miles and Company Limited is a family business run that deals that has a well-established art of tea blending. The history of tea blending within the Miles family goes back to 1888 when Henry Miles started a tea blending business in Birmingham.
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Decision-Making Process Consumers Go through When They Buy Products and Services Marketing Term Paper
17 pages (4638 words) , Download 0 , Term Paper
Free
The paper “Decision-Making Process Consumers Go through When They Buy Products and Services" is an impressive example of a term paper on marketing. Consumers are among the most important stakeholders of an organization and institution since, the operations, systems, and processes developed and implemented by the organizations are meant to ensure their needs.
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Customer Loyalty and Relationship Marketing Marketing Research Paper
14 pages (3813 words) , Download 0 , Research Paper
Free
The paper "Customer Loyalty and Relationship Marketing" is a good example of a research paper on marketing. Customer loyalty is a very important aspect of the business. The following paper discusses customer loyalty and relationship marketing. Loyalty is one of the factors that is used to measure business growth because the customers will maintain their continuity and frequency to the business.
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The Factors Affecting Buyer Behavior Marketing Term Paper
10 pages (2775 words) , Download 0 , Term Paper
Free
Scholars argue that the decision-making process often starts before the actual buyer and seller contact. The pre-purchase decision is often heavily influenced by both internal and external factors on the part of the consumer. Therefore consumer behavior is multidimensional in nature and rationally complex and has more than meets the eye.
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Vulnerabilities that Drive Customer Defection Marketing Literature review
15 pages (4569 words) , Download 0 , Literature review
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Many business enterprises recognize the importance of customer loyalty and do everything within their means to ensure that they retain a customer and attract others. This paper looks at vulnerabilities that bring about the defection of customers and also discusses some of the models that are available for predicting customer defection.
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The Marketing Situation of Coca-Cola in the UAE Marketing Case Study
12 pages (3644 words) , Download 3 , Case Study
Free
The paper “The Marketing Situation of Coca-Cola in the UAE" is a convincing example of a case study on marketing. Though a popular brand, Coca-Cola has faced a number of challenges in the UAE. Some of the challenges are related to the perception of the Coca-Cola drink (Coke) as an American product and idea.
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Clients Visiting the Same Destination but for Different Purposes Marketing Assignment
14 pages (4017 words) , Download 0 , Assignment
Free
The paper "Clients Visiting the Same Destination but for Different Purposes" is a wonderful example of an assignment on marketing. The increasing competition in the tourism industry has increased the bargaining power of customers and has ensured that the tours are customized according to the requirements of the customers.
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Marriott: Marketing Strategies Marketing Case Study
8 pages (2261 words) , Download 0 , Case Study
Free
Strategies like segmentation and choice target market can only be carried out if adequate marketing research has been done. Opportunities for expansion and also changing consumer needs can be determined through thorough marketing research. Marketing research is important when dealing with competition.
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Deakin University: the New Branding Campaign Marketing Research Proposal
12 pages (3464 words) , Download 0 , Research Proposal
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The population will be divided into three strata and a sample will be selected from each in disproportionate fractions. A provisional budget for the study is estimated. It includes items of major importance in the process of the study. The budget proposed is within the limits recommended by management, which is between fifty thousand dollars.
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Pepsi Company Change the Game Campaign Marketing Term Paper
10 pages (3268 words) , Download 0 , Term Paper
Free
The paper "Pepsi Company Change the Game Campaign" is a brilliant example of a term paper on marketing. This report is aimed at furnishing the top management of Pepsi Company with a wealth of information regarding the validity of the contents of the adverts that are on use to promote their change the game strategy.
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How Libertys Make Become a Successful International Retailer Marketing Assignment
12 pages (3093 words) , Download 0 , Assignment
Free
The paper "How Liberty’s Make Become a Successful International Retailer?" is a worthy example of an assignment on marketing. The famous London based departmental store ‘Liberty’ has plans to embark on a very strategic review process. The plan is geared at bringing in new investors that would facilitate the full expansion of the departmental store both within the UK and in the international arena.
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Measuring and Interpreting Brand Performance Marketing Case Study
8 pages (2176 words) , Download 0 , Case Study
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The paper “Measuring and Interpreting Brand Performance" is a pathetic example of a case study on marketing. This research is about measuring and interpreting brand performance. It directly relates to consumer and buyer behavior. Several indicators have been used to determine the relationship between various brands with specific market aspects.
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Groupon: Current and Future Strategies Marketing Case Study
21 pages (5392 words) , Case Study
Nobody downloaded yet
To analyze Groupon’s industry environment entails assessing the existing strategic groups in the industry. One way of assessing the industry environment includes using Porter’s five forces model that includes the threat of new competition, buyer bargaining power, supplier bargaining power, competitive rivalry, and the threat of substitute products.
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The Process of Launching the New Product by Unilever Company Marketing
15 pages (4541 words) , Download 3
Free
The paper "The Process of Launching the New Product by Unilever Company" is a great example of a business plan on marketing. The purpose of this plan is to provide a detailed schedule of activities that will be committed in the process of launching the new product by Unilever Company. The plan will tackle various aspects including the company overview.
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Stealth Electric Bikes Marketing Case Study
12 pages (3433 words) , Download 0 , Case Study
Free
Due to the outstanding performance of Stealth Electric Bikes limited, most of the products have accessed the Queensland market and New South Wales markets. Their products have also been preferred by most customers in comparison to their competitors. This could be caused by some of the recently manufactured competitive products.
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Advertising the Laneway Festival Marketing Assignment
8 pages (2176 words) , Download 0 , Assignment
Free
The paper "Advertising the Laneway Festival" is a good example of an assignment on marketing. The successful launch of the Laneway Festival in South East Asia will be greatly determined by the marketing strategies and policies adopted for the Festival. In a nutshell, marketing involves planning and execution of pricing, promotion, and distribution of ideas to satisfy a certain goal.
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Advertising: Promotion of the Laneway Proposal in Australia and Singapore Marketing Assignment
9 pages (2508 words) , Download 0 , Assignment
Free
The paper "Advertising: Promotion of the Laneway Proposal in Australia and Singapore" is an outstanding example of an assignment on marketing. Laneway Festival started as live band music concerts and has been operating within Australia. Its growth has been tremendous and this resulted in expansion into Singapore.
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The Influence of Identified Internal Factors on a Consumers Decision-Making Process Marketing Coursework
8 pages (2250 words) , Download 0 , Coursework
Free
The paper "The Influence of Identified Internal Factors on a Consumer’s Decision-Making Process" is an outstanding example of coursework on marketing. The consumer decision-making process has been described by many scholars and analysts as a complex undertaking. Wright (2006) for example notes that the decision-making process is influenced by both internal and external influences.
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