Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Guildford as an attractive Market Proposition With Very High Potential for Growth - Research Paper Example

Comments (0) Cite this document
The paper describes the strategic plan that lays down the value. It looks into creating additional values to tackle the market competition successfully. The market objective, strategies and financial situation all are considered before coming up with an integrated marketing plan…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.3% of users find it useful
Guildford as an attractive Market Proposition With Very High Potential for Growth
Read Text Preview

Extract of sample "Guildford as an attractive Market Proposition With Very High Potential for Growth"

Download file to see previous pages There are three themes of integrated marketing emerging in the present marketing context. The main theme which has erupted is the targeting part of marketing. Here, in this context, it is understood that it is better to target or focus on a fewer number of people by providing them with customized services. The term direct marketing and direct mail are part of this strategy. The customization of services is done in design and also in the delivery part of the product that is being offered. This approach of keeping the customer's point of view at the centre of any marketing decision has made for the tailor-made approach. This has been advantageous to both customers and the company (California State University, n.d.). Targeting approach that is used in the integrated marketing has to be used as an approach for maximizing the response to the customers and also in decreasing the wasted effort from a business point of view. Integration approach in marketing has to be mainly used in target segments of customers (Lacobucci, 2003). The integrated marketing approach has to integrate with consumer behaviour over a certain period of time and dimension. The strategy that is used to communicate with the customers is another dimension of the integrated marketing approach. In this approach, advertising on television is used. It helps in reaching a larger number of audiences. In terms of communication part, marketing approach has to be constructed with the integration of measured media approach and other different communication opportunities. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
(Guildford as an attractive Market Proposition With Very High Potential Research Paper, n.d.)
Guildford as an attractive Market Proposition With Very High Potential Research Paper. Retrieved from
(Guildford As an Attractive Market Proposition With Very High Potential Research Paper)
Guildford As an Attractive Market Proposition With Very High Potential Research Paper.
“Guildford As an Attractive Market Proposition With Very High Potential Research Paper”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Guildford as an attractive Market Proposition With Very High Potential for Growth

Vietnam's Market Potential

...?Vietnam's Market Potential Introduction In the twentieth century, Vietnam initiated a policy that allowed free market reforms and this opened a doorfor Vietnamese market which consists of 72 million people. Therefore, many US companies seized the opportunity immediately. As Vuong, Q.H. (2003) states, Vietnam provides a very potential market for Pepsi products. There is great amount of interest in these products and raw materials are locally available from agricultural commodities that are produced in large quantities. In every meeting, the first question is if they should go to Vietnam. Many global companies have preceded Americans in venturing in Vietnam. Daewoo by South Korea was the only large investor but other companies that have...
4 Pages (1000 words) Case Study

Barriers to Growth for Potential High Growth Organizations

... to focus more on improving their products and reducing costs of production so that the benefit is passed to consumers hence overlooking overall growth. Intense competition is, therefore, a major barrier to growth for a potential high growth organization. Organization To achieve any significant growth, the organization should be able to integrate its functional areas in an effective manner (Feldman and Klofsten 2000). For instance, management, ownership, marketing and production should run harmoniously so that the interests or requirements of each are considered and factored into the normal operations without creating conflicts. It is because of conflicts in the organization of any given firm that processes and plans continue to drag...
9 Pages (2250 words) Research Paper

Strategies of Market Growth

...?BUSINESS STRATEGIES FOR BOP S Introduction There is no denying the fact that the global economic market is bigger today than it was decades back. Taking a humble reflection into the past would point to the fact that one important reason and cause to this increased global business activity is the active role that emerging markets are now playing on the global business pedestal (Wooldridge, 2010). Today, the economies of most of these markets are growing and expanding at a rate that easily attracts multinational companies from all across the world. Most of these emerging markets are also having very favourable macroeconomic and microeconomic policies that put them at highly lucrative positions to choose in the doing of global business...
3 Pages (750 words) Assignment

Education High School: My Potential Classmate

...Education High School: My Potential Classmate The value of formal education can hardly be underestimated. The knowledge base of college and university curricula, coupled with the advanced educational methods help students achieve new levels of thinking, train their memory, facilitate accumulation of specific professional knowledge, and handle and analyze massive pieces of new information. Lack of these skills undermines the person’s ability to adjust to the conditions of modern life. However, I truly believe that the process of education is not limited to a mere pursuit and accumulation of knowledge. College and university students also find themselves involved in a broad and extremely diverse social network the influence...
4 Pages (1000 words) Essay

Guildford Site Development Appraisal

...Guildford Site Development Appraisal The following are the important s and assumptions that were used in the appraisal: Rent receivable for two years is to be differed with inflation in mind 3 years for the development period. 7% for short term finance 50% of the costs of construction will be provided for by short term finance. Contingency fund would equal 5% of construction cost to cover unforeseen expenses 2 months allocated for legals and lettings. 6 months allocated for marketing. Cash flow valuation is deferred for 3 years until completion even though the 1st Office building starts to be occupied after 1 year The appropriate cost for Office blocks that meets specification is £1,500 2,400 m2 as lettable area...
12 Pages (3000 words) Essay

Market Potential Index (MPI)

...I. Provide a of the indicators used in the indexing procedure. Market size – the most important of globalEdge indicators. Market size is based on the number of urban population and the amount of energy it consumes. Market growth – is the average of the previous 5 year growth and the present growth rate. This provides company an indication of the increasing demand for products. Market intensity – is a derivative of gross national income divided by its population and how much of its GDP (Gross Domestic Product) is consumed in the private sector. Market consumption capacity – is the determination of national income and the size of the middle class who are most likely to consume products. Commercial infrastructure – is the presence or density...
2 Pages (500 words) Essay

Market Potential and Forecast

... readily available to all consumers. This drug is on high demand due to its rapid publication mostly in social media. I want my customers to enjoy this drug on the following two basic grounds. The drug is characterized, as over the counter drug hence it is readily available. The fact that the drug is in liquid form makes his drug unique as compared to the rest in the market. The drug also remains in one bottle hence easy to store and carry. The storage form is protective since it prevents spillage and contact with air. In comparison to the tablets, contact to air is possible while loss is also possible due to their size. A potential employer should see the ability of my drug to target a large group of the population. The drug is unique...
1 Pages (250 words) Assignment

Short Paper: Market Potential Indicator

Another indicator in this section is the level of electricity consumption. It is necessary to note that electricity is an important infrastructural aspect that makes it possible for any machine to operate or possibly run an industry installed.
The rate of growth of a market puts in place several aspects. The reasons for an increased growth rate or lack of it mean that a company has to consider whether to invest in the market or not. Growth rate is measured by the rate of GDP growth rate and the actual growth in the use of primary energy. There are installations that can never work as an industry without efficient availability of a primary supply of energy (Global Edge, 2013).
The weight of the market intensity is important...
4 Pages (1000 words) Essay

Market Potential

...DEMOCRATIC REPUBLIC OF SERENDIB d DEMOCRATIC REPUBLIC OF SERENDIB Conclusions that can be drawn from the information given: 1) High literacy rate shows that the people do not have to be unskilled. Thus, there is a scope for technical job creation, medicinal innovation and other research and strategic based counseling. Thus, the specialized services sector is one of the key business opportunities that can be identified in the given data. Countries like the United States are an example as they too outsource their unskilled work and focus their efforts on unskilled ones. Potentially the local banking system of Serendib can be made stronger to accommodate savings that are a definite feature of a developing nation. The savings that arise...
4 Pages (1000 words) Case Study

Market Size and Growth Potential for Each of NANOTECH Product

... into the body which further implies absence of undesirable side effects. Part of this study is the investigation of the following areas: the market size and growth potential for each product of NANOTECH and PESTLE (political, economic, social, technological, legal and environmental) analysis on China. Table 1. Imports of China on medical devices from 2006 to 2008 in million dollars (2009 Country Commercial Guide for US Companies, 2009). China has become one of the US’s trading partners. In fact, China is US’s third largest export market (2009 Country Commercial Guide for US Companies, 2009). This only shows that China is a very potential market for US products and services. In fact, the importation of China on medical...
6 Pages (1500 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Guildford as an attractive Market Proposition With Very High Potential for Growth for FREE!

Contact Us