Marketing and Its Ethical Principles - Research Paper Example

Branding also improves the position of a particular product thereby improving its sustainability in future times.... The main objective behind this type of procedure is to offer innovative products along with modern facets and thus retain its position in this competitive market.... This facilitates in improving both the tangible and intangible aspects of a brand, which enhances its stability and consistency in the market.... Brand management is an art of performing various research processes in order to introduce inventive features in the brand....

Similarly if the business is working in a unique sector it may be necessary to recruit human resources from existing businesses without violating ethical or legal norms.... ethical and legislative considerations must always be considered no matter what the business size, the market constraints or other restrictions might be.... Effective ethical and legislative enforcement mechanisms must be installed in businesses from the top to the bottom to ensure sustainability....

Fostering authentically reciprocal, dynamic, highest officials, tend to be profoundly engaged in all the facets of the company, in most cases presiding over a number of aspects, while always endorsing the underlying ethical principles of the business philosophy.... In spite of the patriotic drive revolving around the United States to only "buy American", the company has succeeded in holding its own, continuing to be a dominant, as well as permanently growing company within the transportation's corporate world....

However, additional staff guidance in form of voluntary business principles is beneficial since it meets the highest standards through organization.... At Nestle, values and principles resolve around fairness, general concern for people as well as honesty.... The Company's corporate business principles set forward the overall beliefs and commitments of this firm.... Nestle Consumer Communication principles.... om/Common/NestleDocuments/Documents/Library/Documents/About_Us/Communication-principles....

mbrace ethical values: production of counterfeit products goes against building of relationships and enhancing consumer confidence, transparency, and respect because they are forced to purchased goods they did not intend to purchase.... MA statement of ethics adequately addresses this issue in a number of its stated norms and values.... hopping product: A fridge: when purchasing a fridge, I usually undertake some research in order to compare different types that are available in the market....

A culture of a company is based on the principles, beliefs, ideologies, and values.... This culture reflects the aggregated principles, values and beliefs of corporate employees and it also represents the product of different factors such as market, strategy, product, technology, history, kind of employees, national culture and style of the management committee.... Every company has its unique style of functioning which often contributes to its culture....

This involves the process of upgrading the telecommunication system and its data networking system.... hellip; The firm's goal is to always continuously assure its employees that it is well informed, thereby, providing them with the assurance of its commitment to the employees.... In regard to its future, the firm aims at achieving a profitability level which is attainable and maintaining it for the purpose of sustained growth....