StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing and PR: Visitor Marketing Plan - Research Paper Example

Comments (0) Cite this document
Summary
This research paper describes Marketing and PR, marketing plan for a visitor. It analyses this product leadership, customer intimacy, target market, advantages, and disadvantages…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.4% of users find it useful
Marketing and PR: Visitor Marketing Plan
Read Text Preview

Extract of sample "Marketing and PR: Visitor Marketing Plan"

Download file to see previous pages Given the competitive situation of the outdoor events industry, the Al Fresco Show 2010 should be able to adopt strategies that would lead to a successful campaign for 2010, meeting the event objectives:
Al Fresco, to be able to establish and maintain itself as a leading event in the outdoors industry, should be able to differentiate its product and service offer. This will be done through the following strategies:
Attendees to the event will feel at home, relaxed, welcomed, and comfortable. Organizers and exhibitors will have to ensure that they are able to extend some personal touch when dealing with customers and that they are able to respond quickly to any special or specific needs of customers. This is to avoid customers from getting intimidated or having some fear or anxiety which might be experienced by first-time visitors. Being familiar with and knowing customers intimately will also prove to be a useful strategy in ensuring loyalty and repeat attendance for future events.
Attendees, especially repeat customers, should be able to see new and innovative products and services, or new adventure experiences that would enhance customer utility. It should be able to outperform competitors’ products and even outperform its own products that were offered in previous events. Exhibitors should be able to improve and do more than what was offered the preceding years. New products, new service, new experience must be launched during the event.
Al Fresco Show 2010, therefore, will have to establish and maintain its present market leadership position by organizing its business better, knowing its customer better, and consistently offering better experiences to its target market or event attendees. Given these challenges, organizers should, therefore, strive to achieve the following:
- covers the breadth of outdoor activities, made up of four sub shows to include outdoors, water sports, adventure travel, and adventure sports. It also includes mini shows and clinics for surfing, photography, mountain biking and rambling. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing and PR: Visitor Marketing Plan Research Paper”, n.d.)
Marketing and PR: Visitor Marketing Plan Research Paper. Retrieved from https://studentshare.org/marketing/1737041-marketing-and-pr-visitor-marketing-plan
(Marketing and PR: Visitor Marketing Plan Research Paper)
Marketing and PR: Visitor Marketing Plan Research Paper. https://studentshare.org/marketing/1737041-marketing-and-pr-visitor-marketing-plan.
“Marketing and PR: Visitor Marketing Plan Research Paper”, n.d. https://studentshare.org/marketing/1737041-marketing-and-pr-visitor-marketing-plan.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing and PR: Visitor Marketing Plan

Marketing Plan- Marketing metrics

...?Marketing Plan- Marketing Metrics Table of Contents Table of Contents 2 Recommendations in the Marketing plan 3 Identified Key Marketing Metrics 4 Recommendation on How GGI Can Improve on the Key Marketing Metrics 5 The Most Important Metrics for GGI at Present 6 References 7 Recommendations in the Marketing plan Global Gadgets Imports (GGI) had entered the retail market in 1995 through the opening of a new retail store. GGI is an importer of gift items and home decor items. They are planning on opening 10 additional stores in various locations. Thus, it is extremely important for GGI to start aggressive marketing campaigns to create awareness about its existence in the retail market. This will involve advertising campaigns. There has...
3 Pages (750 words) Essay

Marketing and PR

...? Marketing and PR Number Music and New Media Contents Contents 2 The Media Plan 11 Timeline 12 Marketing Budget 12 Expected Outcomes/Summary 12 Executive Summary Marketing plan is a crucial tool in the marketing of existent and emerging companies. The marketing plan provides a framework in which the business or the company adopts different marketing strategies to accomplish its overall strategy. The marketing strategies are many and the choice of the correct strategy will determine the success of the business or the company. In this regard, the company developing the marketing plan is a new media and music company. The company lacks a brand image; several marketing strategies were adopted. These marketing strategies include...
10 Pages (2500 words) Essay

Internship: PR & Marketing departement

... of the of the Concerned June Internship: PR and Marketing Department Young people join internships for a variety of reasons, which may include a desire to add authentic credentials to personal resumes, to forge strong and lasting connections in the line of work that is conducive to their aptitude and aspirations, and definitely to gain and acquire a firsthand job experience. And last, but not the least, the number one reason people join internships is to be able to get into a favorable job after they graduate. I entered into the internship in the PR and Marketing department of a reputed law firm for legal media, nudged by quiet the same expectations and hopes. In the retrospect I feel really satisfied and proud to convey that my...
3 Pages (750 words) Essay

PR Plan

...? Executive Summary This public relations plan will detail how “Bangers” a leading brand of sausages will be re-launched in order to make it more appealing to the overall market. The primary technique in use will be SOSTAC (Situation, Objectives, Tactical Planning, Action Plan and Control). (Money Online, 2011) The company, its primary markets, market segments and its relative strengths and weaknesses have been worked out in sufficient detail to allow a comprehensive plan to be developed. Implementation and control procedures have been outlined below as well to track the progress of improved public relations. This will ensure that a new public relations plan can be unfolded and monitored effectively for progress and that shifts in strategy...
8 Pages (2000 words) Essay

Marketing plan

... of the fastest growing in the world and when it had the largest share in the market, the company stopped innovation. Moreover, the company somehow managed to overlook the competition from Apple and Samsung and when the rivals were introducing astounding new products, Nokia continued doing what it was doing and did not introduce something as fresh as the others. The current issue in hand for the company is in the booming smart phone business. The strategy of market flooding has no clear picture and confusion exists. The company needs to comprehend and address the problem to deal with Nokia Lumia phones marketing and implement a smart plan to extend this line of products. The distribution of Nokia phones is done globally at outlets...
3 Pages (750 words) Essay

Marketing plan

... The Insider Fashions Store Marketing Plan Executive Summary Fashion has lately undergone a tremendous revolution. There is a great change in how people used to put on in the 20th century and 21st century. Most ladies in the United States hardly take two months without replacing their wardrobes. This can tell the speed at which fashion is changing. It is for this reason that The Insider Fashions was started to give the best and generational taste in clothing to its clients. The Insider Fashions has got a good reception to in the market, thanks to its broad range of customers. Its target market has found the place a one stop shop for all the family fashion. This has brought the need for the store to stretch its branches in various parts...
4 Pages (1000 words) Essay

Marketing Plan

...Running Head: MARKETING PLAN: PHASE II Marketing Plan: Phase II In APA Style By The establishment ofan efficient marketing plan for Boeing Commercial Airplanes requires a thorough look at the competitive landscape where it operates. This portion will have an in-depth focus of this by giving a general definition of the competitive arena and giving a brief profile of its competitors in the industry. The commercial airlines sector is basically driven by the demand for travel and the US military spending. In turn, it is notable that both of these factors are mainly driven by the general status and outlook not just of the US but the global economy. This is even enhanced by the fact that most commercial airlines are now plying international...
2 Pages (500 words) Essay

Marketing Management - marketing plan

...Marketing Plan for Apple iPhone in Australia Executive Summary Apple iPhone, as a unique high-technology mobile device, have been very successful in other countries such as the United States and Europe. Few weeks ago, there were public announcements that iPhone will be launch in Australian market by the end of 2008. However, the question remains as to whether or not iPhone in Australia will be allowed to have an exclusive business contract with Vodafone. In line with the business dilemma with regards to the marketing of iPhone in Australia, several key marketing concepts related to market segmentation, external forces and marketing mix will be utilized in order to examining and develop an implementation plan for the launching of iPhone...
10 Pages (2500 words) Essay

Marketing and Public Relations: visitor marketing plan

It will break down the barriers of elitism and the fear of trying out new activities.
1-B. TARGET MARKET: The market segments of the company are outdoor enthusiasts, gym members and family & non-active members. However the premium customers of AL Fresco are outdoor enthusiasts. Therefore, the key message is directed towards them.
These targets will help the Al Fresco Show to establish and maintain its present market leadership position by consistently offering better experiences. Appropriate marketing initiatives must be used to achieve these targets.
1. New – market strategy via niche marketing: To attract the niche market of Birmingham and West midlands the marketing efforts in these areas will focus on increasing ou...
12 Pages (3000 words) Essay

Marketing and PR: budget

...Contents Contents Appendix B…………………………………………………………………………………...25 Appendix C……………………………………………………………………………………28 Appendix D……………………………………………………………………………………30 Appendix E……………………………………………………………………………………35 Student’s full name, Instructor’s name, Course code, Date (DD,MM,YYYY) Visitor marketing plan for Al Fresco show 2010 Since the last nine years the Al Fresco show was launched, considerable growth was experienced in terms of ticket sales and overall show attendance. It has established itself as a leading outdoor event, and the only “consumer show that covers the breadth of outdoor activities in one show”. It is the largest in the whole of UK and Europe, and has institutional sponsors from merchandisers to sports/outdoor enthusiastic...
4 Pages (1000 words) Essay

Marketing plan

.... Market Objectives Working towards the above aims will entail working towards the following specific objectives; Improving the impact and effectiveness of the resources currently available for marketing the museum. The other objective is to build sustainability into marketing skill growth and better marketing initiatives of the museum beyond the time of the strategy. Another objective is challenging the outdated views about the museum and other perceptual obstacles that discourage a considerable proportion of locals and tourists from visiting Aberdeen Maritime museum and using its resources either actually or virtually online. The marketing plan also aims at raising the profile of the museum and the benefits that it delivers to visitors...
10 Pages (2500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Marketing and PR: Visitor Marketing Plan for FREE!

Contact Us