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Tourism Policy and Planning - Essay Example

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by Abstract The essay answers ten questions related to the tourism environment of York and Seville, from the perspective of the Chief Executive working for the York-Seville Strategic Partnership…
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Tourism Policy and Planning
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Download file to see previous pages On exploiting these opportunities, the Tourism industries can indeed open doors for more variety in the offerings like the food chain, entertainment, shopping and heritage sites (The Tourist Offices Of Spain, 2013; City Of York Council, 2003). This gives immense scope to incline the differentiating factors like the culture, history, heritage, language, lifestyle and natural resources.  While bringing these differences to a compromise seems challenging, the lack of effort in the same might make the tourist bored very quickly. Eventually, the most serious threat these two destinations might face would be the loss of revenue worth billions and the depreciation of regional output figure / GVA that has seen a commendable growth of about 20% in the last decade (The Tourist Offices Of Spain, 2013; York Tourism Partnership, 2007).   2. ...
 York and Seville are blessed with environmental assets which are indeed the strength for businesses. Exploring these unruffled regions creates new options for tourists and allows them to explore the best of them, rather than just the popular and most visited places. On the other side, the weakness of the two destinations is the lack of speedy communication option, together with the challenge of balancing standardization against customization and matching tourist’s luxury with value for money (Leeds City Council, 2012). 3. Having a competitive transport infrastructure increases the mobility of tourists and gives equal opportunities for all places to be explored in the same visit. One may easily reach York by car, bus, coach tour, train, ferry and boats (Visit York, 2013). For international tourists, the entries to UK is via major airports at Leeds, London, and Manchester with world class amenities which are well connected with other famous and frequently visited destinations of the world (City of York Council, 2003). However the local conveyance needs further detailing. To overcome the disadvantages like lack of geographical knowledge of the new place, emphasis on putting up detailed maps, precise sign boards, directions and distance for visitor’s reference should be made (Seville City Council, 2008). The key proposal of investment would be towards making the best travel experience, in terms of destination development and visitor management, which demands increase in public transportation facilities and roads to help tourists navigate throughout the city quickly and with ease. A smart investment plan would include joint ...Download file to see next pagesRead More
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