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Marketing Essays

Result for Subject Marketing:
19702 essays
Product Sales Plan for iPhone Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
The present research has identified that the product iPhone can be considered as one of the leaders in the mobile technology market due to the fact that the particular technology was able to set not only a trend but it had changed the manner by which the market and the consumers behave on the basis of establishing a choice of purchase. 
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Integrated Marketing Communications Plan for Holsten Marketing Case Study
12 pages (3000 words) , Download 4 , Case Study
Free
The author states that Holsten is a company which has been operational since 2001. The company is headquartered in Frankfurt, Germany and has almost 20 million subscribers. Although its main customer base is Germany, Holsten also has its presence in countries such as Austria, Hungary, Croatia, and Poland.
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Marketing Strategy: Colgate 360 Toothbrush Marketing Case Study
12 pages (3000 words) , Download 3 , Case Study
Free
The author states that technology used in manufacturing toothbrushes has improved over the years. In line with this changes in technology, Colgate-Palmolive managed to improve the design and structure of toothbrushes including the shape of the head, size and flexibility of the toothbrush handles, type and bristle texture among others.
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Integrated Strategy: Tesco Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
The author states that Tesco is Britain's number one food outlet. They constantly outperform their competitors. Tesco has conscientiously adopted up to a number of strategic changes since 2004. The leading food supermarket has seen the transformation in its basic format by not only introducing a whole lot of new products lines.
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Product Service System, Greenwashing, Green Marketing Marketing Assignment
9 pages (2471 words) , Download 1 , Assignment
Free
Money must not be the root of all evil because money, when spent wisely and unselfishly could lead to a greater good for more people who may just need a jolt from a helping hand. This creates a favourable relationship that keeps a harmonious community that may perhaps extend to a global perspective.
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Beyond Sberkassa and Aeroflot: Russian Advertising Today Marketing Dissertation
69 pages (9927 words) , Download 1 , Dissertation
While steady advertising is relatively popular in Russia, seasonal advertising, as well as seasonal promotion campaigns show to be very effective too. In addition, aggressive step-down an advertisement for new products is more effective than the step-up strategy. The audience is usually more favorable to new or improved products.
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Marketing Positioning Strategy of Coca Cola in United Arab Emirates Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
Free
It is evidently clear from the discussion that the Coca-Cola Company, since the beginning of the 20th century, has tasted the waters of the foreign shores and has been growing. The company has been successful in the different parts of the world because of the unique marketing and the positioning strategies followed by the management.
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Marketing Across Cultures: The Expansion of Ulker Food Company to Turkey Marketing Case Study
8 pages (2285 words) , Download 1 , Case Study
Free
The increasing international expansion of companies does bring benefits and risks for the companies. The risks are increased especially if the company plans to target a market that has a different culture. The challenges for the company going in a different culture are greater than other companies. 
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Marketing Strategy in IT Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
Free
Assignment The products that I have chosen for this paper include Apple’s Ipad, Cisco’s Valet Wireless Router series and Microsoft office suite. The paper will throw light over the sales strategy as implemented for each product, the value creation,
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How Do Customers Assess Service Quality of Retailing Websites Marketing Literature review
6 pages (1500 words) , Download 1 , Literature review
Free
Studies have also shown that online customers expect prompt and proper customer support. They also expect to have choices in the form of availing telephone hotlines, online chat support, email support, etc. And the customer support personnel have to be polite, respectful, willing to help and assist.
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Marketing Plan for Yamaha in Indonesia Marketing Case Study
15 pages (3750 words) , Download 2 , Case Study
Free
The author states that the company’s target consumers for Nouvo are young male individuals and young females for Mio. To deliver a good marketing message to its target consumers, Yamaha Indonesia should hire young influential male and female endorser. The company will be able to accurately send its message across the different geographic market.
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Custom Marketing Plan Marketing Coursework
9 pages (2250 words) , Download 2 , Coursework
Free
To produce and sell top quality want-satisfying electronic appliances to our customers thereby creating value and to build long-term cordial relationships. To reap monetary profits and ensure financial gains for Company G in long run through continuous business expansion and growth in both domestic and foreign markets
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Significance of External Environment in Marketing Marketing Research Paper
10 pages (2689 words) , Download 2 , Research Paper
Free
Paliwoda (2003) thinks SLEPT provides a more useful and feasible way of summarising those external forces. SLEPT signifies Social, Legal, Economic, Political and Technological (p 618). However differently produced and presented these accounts offer a more analytical perspective of the macro-environmental factors to be considered in the marketing strategies of an organisation.
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The External Environment of the Cookie Industry Marketing Research Paper
3 pages (873 words) , Download 0 , Research Paper
Free
The paper “The External Environment of the Cookie Industry" is a perfect example of a research paper on marketing. The cookie industry, in general, has about 370 cookie companies and the top 50 of these  - led by Nabisco, Keebler, and Sunshine, account for half of the $24.3 billion in sales of the industry and Nabisco controls almost a third of the industry sales.
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Marketing of Services: Starbucks Company Marketing Assignment
6 pages (1774 words) , Download 1 , Assignment
Free
Starbucks can upgrade and modernize its physical evidence from time to time. They also can involve the customer in this process to gain more customer engagement. Thus, the customer also can feel valued and important. Secondly, they can add a few more items to their product line. It means apart from coffee also they can add more items.
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Marketing Plan of Launching Mercedes Benz E-Class in Hong Kong Marketing Case Study
9 pages (2672 words) , Download 2 , Case Study
Free
In general, the company Mercedes will conduct a monthly review of its marketing plan so that it can modify the plan as per changes taking place in the economy and in the market condition. This monthly analysis will also assist in finding the reasons because of which the company failed to achieve its sales target.
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Product or Service Differentiation Marketing Coursework
9 pages (2250 words) , Download 2 , Coursework
Free
Firms strive to gain a competitive advantage in the market so as to have customer loyalty and increased revenue by position their products or being cost leaders. According to Porter, cost leadership and product differentiation should be applied in isolation to avoid firms being stuck in the middle. 
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How E-Commerce Provides Startup Companies to Enter the Market Marketing Research Paper
7 pages (1999 words) , Download 2 , Research Paper
Free
Stock exchanges all over the world had suffered huge losses, with many countries facing collapsing stock exchanges. Non-capitalist economies were not spared from the effects of the recession either. The recession wave in Russia alone amounted to a colossal loss of more than half of its stock market.
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The Cultural Difference Issue of Multinational Companies Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
A firm’s purpose is generally based on access to foreign markets and essential resources in addition to spreading of risks that come hand in hand with the increased performance of the business. When dealing with the global environment, it is important to have awareness of the impact of cultural differences which is one primary factor for success
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Objectives of Public Relations Campaigns Marketing Case Study
4 pages (1290 words) , Download 0 , Case Study
Free
In this time of increased competition and new challenging and decisive customers, businesses are aiming at developing a positive public image for themselves and the products they offer. PRs are one of the essential parts of business processes, mostly in the current economic climate. It involves the use of favorable relations for organizations and products.
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Marketing Principles May Need to Be Revised Accordingly Marketing Report
4 pages (1126 words) , Download 0 , Report
Free
One of the most acute problems Air China is facing recently is the high levels of pollution in the Chinese atmosphere, caused by its rapid pace of industrialization and its reliance on coal, which also poses health and safety risks for its customers because most Chinese cities are wrapped in a toxic gray shroud (Kahn and Yardley, 2007).
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The Significance of Social Marketing Marketing Essay
7 pages (2355 words) , Download 2 , Essay
Free
The fundamental concepts of 4ps of marketing – Product, Price, Place, and Promotion – have a crucial role in determining the effectiveness of the social marketing efforts also. it's worth mentioning that this paper is a brief attempt towards understanding what impact the Ps concept of marketing has on social marketing efforts. 
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The Customer's Satisfaction as the Main Factor of Company's Success Marketing Essay
5 pages (2894 words) , Download 0 , Essay
Free
Services marketing is one of the most growing phenomena of today’s age, and it is that industry that is rapidly growing, thanks to the fact that the startup costs are not that high, and the major number of entrepreneurs are springing up in the services industry only. Services’ marketing has given evolution to the concept of marketing and has brought the 4 Ps of marketing to a total of 7 Ps.
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The Marketing Mix in General Terms Marketing Report
5 pages (1502 words) , Download 0 , Report
Free
The scenario is the service marketing applied in the libraries and the information science. The main idea of the library is to provide the services and the information and the libraries are now changing to library management. The marketing for the libraries has many effects on the marketing mix and is applicable to the whole organization.
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Methods for New Product Development Marketing Report
6 pages (1704 words) , Download 1 , Report
Free
Samsung started its journey from Taegu, Korea as a small export firm and has traveled a long way to become one of the largest electronic companies in the world with a focus on digital appliances and media, memory, system integration, and semiconductors. Its business ranges from stylish and innovative phones to digital TVs.
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Zara's Marketing Communications Plan Marketing Case Study
9 pages (2535 words) , Download 2 , Case Study
Free
Zara has traveled quite far and set an example in the field of marketing strategy through its timely activities and development of the communication system. However small steps will make their strategic framework more complete in nature. A large-scale advertising plan is required especially in the emerging economies that are increasingly adopting global fashion trends.
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Warsaw Property Market Marketing Case Study
6 pages (1885 words) , Download 2 , Case Study
Free
Warsaw is the most developed and largest market in Poland; it has managed to sustain its growth even with the rapid price increase and decrease. The market has been in a position to strengthen its rental market and develop the mortgage market at the time thus increasing its market area. Many property management organisations have thrived.
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Customer Relationship in Australian Banking Industry Marketing Coursework
11 pages (2750 words) , Download 2 , Coursework
Free
From last years, it has been noticed that banks in Australia focus on implementing increased use of technology. For bringing automation in their business, they even closed down their branches. It has a great effect on the customers. Hence, the impact of technology in relationship marketing is one of the current marketing issues in that industry. 
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Product Packaging Design and Weakness of a Product Marketing Assignment
6 pages (1703 words) , Download 2 , Assignment
Free
Product packaging design is extremely important to introducing and selling the product to the public. The product packaging can act as a marketing tool itself and is created using data gathered from marketing analysis. Careful consideration must be taken when designing the product package as it can actually make or break the product itself. 
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Marketing Plan for Apple's iPad Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
The publishing industry especially is facing tough times with dwindling readership of newspapers, magazines, and books. Given that the iPad has a huge potential due to its form factor and touchscreen capabilities, Apple could take advantage of this situation to help provide interactive reading contact and making the iPad more reader-friendly.
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Diversification in Emerging Stock Markets Marketing Research Paper
41 pages (10250 words) , Download 2 , Research Paper
The results of the study indicate that these nine markets offer many benefits of diversification especially within the MENA region and Russia in comparison to the GCC markets. Further, the study highlights that most of these markets have been under-investigated and hold the potential to attract a lot of capital inflows from foreign investors.
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Generational Cohorts and Buying Behaviors Marketing Article
3 pages (750 words) , Download 0 , Article
Free
Generational Cohorts and Buying Behaviors People in a generational cohort share experiences, goals and values. Schuman and Scott identified seven different generational cohorts in 1985. According to these, I belong to the Generation X cohort which
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E-Marketing of Hong Kong, Malaysia and Australia Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
According to OECD, the revolution of technology will affect the guidelines of international taxation. Numerous ways of business from different models erupt to exploit the technology like that of centralizing the support function, remote working, outsourcing and Internet in use of selling or advertising and delivering the product to the clients
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Common Types of Key Success Factors of E- bay Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
It is evidently clear from the discussion that the website that e-Bay maintains is one of it’s biggest KSF’S. it provides users with value and utility which is not offered by any of its competitors and makes the users feel part of a global community. The website interface is interesting and creative which increases its appeal.
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Gen Y Needs for Advertisement Marketing Research Paper
10 pages (2939 words) , Download 1 , Research Paper
Free
Certain research variables are identified in the study which depends on how the study has to be carried out depending on the attitude of the people in dealing with the new technology and innovation. The various impact created by the advertisement are also focused with regard to the perception of people about the new developments and technology in this era. The psychological theory and experimental design play a vital role in the identification of the variable.
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Factors for the Cross Cultural Research and Surveying in International Marketing Research Marketing Coursework
6 pages (1834 words) , Download 1 , Coursework
Free
Cross-cultural marketing research has recently gained great importance in the business world. As companies largely go global and seek better opportunities from around the world and as a result meet a number of challenges, conducting effective marketing research has become a key component of marketing management.  
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The Role of Social Networking Sites in Advertising Marketing Case Study
8 pages (2464 words) , Download 2 , Case Study
Free
At present, the use of the internet has become very common in almost every walk of life. Now people use the internet to carry out different activities of daily life. Normally, they use the internet for shopping, banking, and entertainment. But these days a new trend has appeared that is social networking.
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Marketing Management of Pizza Hut Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
Organizations across the globe follow this maxim religiously, since in order to retain their competitive positioning in the industry customer satisfaction is inevitable and of utmost significance. The concept of market orientation is based on the classic marketing doctrine which is centered on satisfying the needs and tastes of the customers and achieving complete customer satisfaction in the process.
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The Success of Bean Around the World Marketing Case Study
5 pages (1338 words) , Download 0 , Case Study
Free
It's pointed out that coffee beans and tea leaves from across the world would ensure that people coming from different nations and cultures are able to enjoy the natural taste of their preferred beverage. ‘Bean Around the World’ would be started with the initial budget of £81, 020 in 2010 in Central London.
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The Market Entry into Indian Breakfast Cereal Market Marketing Case Study
9 pages (2638 words) , Download 1 , Case Study
Free
The breakfast cereal company with a plant located in the UK is planning to enter international marketing in the Far East. The company has no expertise in exporting and would like to have an assessment of breakfast traditions in the market to find out any implications in the proposed entry of the company.
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How Gillette's Slogan Contributes in Redefining the Concept of Masculinity Marketing Research Proposal
12 pages (3000 words) , Download 4 , Research Proposal
Free
Globalization has affected not only the market economy but also the socio-cultural facets of contemporary society. Companies have at its center customer satisfaction and upholding stakeholders’ interests.  With this knowledge, part of marketing strategies include advertisements, which in turn,  utilize culture as its multi-level playing field.  
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Green Product that Could be Offered in the Market Marketing Essay
6 pages (1800 words) , Download 1 , Essay
Free
Green product promotion basically focuses on three areas – address a relationship between a product/service and the biophysical environment, promote a green lifestyle and present a corporate image of environmental responsibility (Dash). The extra pricing of the service can be justified by the overall saving and convenience to the customer.
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Strategic Marketing Communication Marketing Coursework
16 pages (4000 words) , Download 2 , Coursework
Free
The author states that the efficiency of marketing depends on the manner in which the company communicates with its potential customers. Marketing refers to the flow of information because the buyer’s perception regarding the products and services is influenced by the information prevailing in the market and the buyer’s reaction to it.
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Analysis of International Marketing of Chinese Companies Marketing Assignment
14 pages (3500 words) , Download 2 , Assignment
Free
The Chinese firms have started looking outward for several reasons. They have received encouragement and support from the local government. Since China lacks in basic management and marketing skills, in technology and raw materials, their attitude towards venturing overseas was basically resource-based
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The Marketing Opportunity of Sulfur, a Byproduct in the Oil and Gas Industry Marketing Coursework
12 pages (3000 words) , Download 2 , Coursework
Free
Oil reserves of the world contain Hydrogen Sulphide and Sulphur.  Removal of Sulphur in the oil refining process is mandatory in view of the environmental concerns on account of pollution and global warming. The sulfur recovered by the oil refineries has good marketing potential considering the steady supply linked to the refining of crude oil.  
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Packaging as a Great Weapon in the Marketer's Arsenal Marketing Assignment
8 pages (2000 words) , Download 3 , Assignment
Free
The importance of packaging has been rising due to the increasing self-service concept, more accountability on the part of a company to ensure environmental safety, changing customer’s habits, increasing customer’s need and demand for information, media fragmentation and clutter leading to less effective and more expensive advertising etc.
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A Marketing Communications Plan for an Eco-tourism Company Marketing Term Paper
9 pages (2575 words) , Download 2 , Term Paper
Free
The evaluation of the campaign would be done by measuring the change in the number of tourists visiting Tourindia Kerala. An increase in the number of tourists would prove the success of the campaign and vice versa. The success of the advertisements can be analyzed by taking feedback from the tourists regarding the advertisement.
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Marketing as a Tool to Promote Sustainability Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
Another example where EPA’s message “EPA Pollution Preventer” was not very clear and did not show the consumer value that was in it for him/her. However, they later changed it to “Money Isn’t all You’re Saving” linking energy efficiency (which saves the earth) with economic benefits for the consumers
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Ideal Marketing Mix for Beyonc Marketing Research Proposal
12 pages (3000 words) , Download 2 , Research Proposal
Free
Beyoncé is a very accomplished artist in the global music industry. Her influence as an artist is apparent in people's response to her music in terms of sales as well as recognition from respected award-giving bodies such as the Grammy's. Beyoncé’s products are very specifically targeted to the female segment of the market.
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Associations of Identity Through the Website, LaCie Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
The unique products that are offered through the company should combine with this to create instant recognition of the brand and to show a customer response that builds a sense of loyalty through the same recognition.   To do this correctly, LaCie will need to build a symbolic type of brand as the main reputation.
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