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Marketing Essays

Result for Subject Marketing:
19883 essays
Pepsi and Coca-Cola Marketing Marketing Case Study
10 pages (2805 words) , Download 0 , Case Study
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Coca-Cola is reputed to be one of the most recognized brands in the world. Pepsi has also made significant headway in developing its products which has increased the appeal of its brands in different markets.  The soft drinks market is experiencing reduced growth and the two firms need to put in place effective measures to help them remain relevant in the market.
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The Influenced Factors on Consumer Purchasing Decision: Thai Fashion Brands Marketing Dissertation
49 pages (15670 words) , Dissertation
Nobody downloaded yet
The paper "The Influenced Factors on Consumer Purchasing Decision: Thai Fashion Brands" is a worthy example of a dissertation on marketing. This study aims to find out and determine the consumer purchasing behavior associated with fashion clothing in Thailand. This included the establishment of the factors, which influence consumer behavior.
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Target Market and Competitor Comparison Marketing Case Study
9 pages (2627 words) , Download 0 , Case Study
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The paper "Target Market and Competitor Comparison" is an outstanding example of a case study on marketing. This is a plate made out of paper and serves the functions just like any other plate. The plate consists of 10 layers of paper. Therefore, this means that a user can have a maximum of ten meals using one paper.
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Marketing Influences: Reception of a New Product in the Market Marketing Term Paper
9 pages (2912 words) , Download 0 , Term Paper
Free
These include a description of the product, a communication, and marketing strategy, and also an analysis of the competitors. The report will show that the target market is the most important thing in the market analysis. The product in this report is the analysis of the aquarium lounge as a project.
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Coles Supermarkets Marketing Plan - Target Market and Positioning Marketing Case Study
6 pages (1818 words) , Download 1 , Case Study
Free
The paper “Coles Supermarkets Marketing Plan - Target Market and Positioning" is a perfect example of a case study on marketing. A review of Coles Supermarket’s financial report shows the retail store has experienced a steady growth rate, enabling it to gain a large market share of the Australian retail market (Condon, 2013).
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International or External Marketing Environment Marketing Case Study
8 pages (2225 words) , Download 2 , Case Study
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An international or external marketing environment comprises of the factors and elements which are outside the boundaries of the firm and over which it has little or no control when it comes to handling the same. The international marketing environment can work to the advantage of the firm as well as become a real nuisance.
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The Importance of Marketing in the Twenty-First Century Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
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Company has been effective in maximizing and utilizing marketing and advertising tools to its full potential. They have billboards, radio and television advertisements, souvenirs, sponsorships and more. By understanding all the marketing aspects and its components, the Coca-Cola Company will continue making Coke the preferred brand in soda today and the years yet to come.
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Adopting Promarket Strategies to Accommodate Changing Environmental Forces Marketing Assignment
20 pages (5254 words) , Download 0 , Assignment
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Today, organizations and industries such as financial services, retail, technology, transportation and financial services, among others are seeing the vast potential of utilizing technological advances and other trends in economy and politics in fulfilling its overarching goals or mission to generate profits.
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E-Customization Approaches, Their Differences from Traditional Mass Customization Marketing Literature review
12 pages (3877 words) , Download 0 , Literature review
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The paper “E-Customization Approaches, Their Differences from Traditional Mass Customization" is a persuading example of a literature review on marketing. In the age of technological innovation and creativity, the marketing of consumer goods has shifted from mass production to mass customization and more recently to e-customization.
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The Concept of Social Marketing Marketing Term Paper
9 pages (2602 words) , Download 0 , Term Paper
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The paper "The Concept of Social Marketing" is a brilliant example of a term paper on marketing. This paper discusses the concept of social marketing with the help of a case study. The case is analyzed to check whether all the fundamental principals of social marketing are included in it or not. This paper also highlights the differences between social marketing and commercial marketing.
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The Enzyme UK Limited Marketing Case Study
9 pages (2533 words) , Download 0 , Case Study
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Furthermore, all the points above that have been labeled “x”, simply the fact that  the Enzymes UK limited  may possibly have certain  ST strategies that would help them make good  use  of their strengths in order to be able to  circumvent otherwise alleviate the threats.
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Micro Environment and Macro Environment Analysis of CIM Centrica Marketing Case Study
10 pages (2660 words) , Download 1 , Case Study
Free
To be capable of accomplishing higher sales profits and well as expansions. The organization needs to work towards boosting their total sales. And in order to be able to successfully do that it is essential for them to pre plan and strategize in a way that they would include the 7 elements of the marketing Mix.
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Comparing Chevrolets Two Different Types of Marketing Programmes Marketing Essay
6 pages (1782 words) , Download 0 , Essay
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The paper "Comparing Chevrolet’s Two Different Types of Marketing Programmes" is an outstanding example of an essay on marketing. The American automobile industry has grown in both quality and quantity, especially with regard to the personal car segment. ‘This is because different consumers have different tastes, which the manufacturers must seek to meet’.
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Managing Price Discounting and Its Possible Impact on Brand Equity Marketing Essay
8 pages (2097 words) , Download 0 , Essay
Free
The paper “Managing Price Discounting and Its Possible Impact on Brand Equity" is a pathetic example of an essay on marketing. Wherever there is a market economy, there will be intense competition; whenever there is intense competition, companies will be using different strategies to secure a larger market share and beat their competitors.
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Consumer Behavior Trends in Service Industry Marketing Case Study
13 pages (3570 words) , Download 0 , Case Study
Free
The paper "Consumer Behavior Trends in Service Industry" is a perfect example of a case study on marketing. To succeed in the global market, organizations require rapid and reliable access to the market segments from Africa to Asia and America to Europe. FedEx Express is one of the leading companies in the transportation service. FedEx delivers over 3.3 million packages daily to 215 countries.
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Background of the BMW Motor Company Marketing Case Study
10 pages (2561 words) , Case Study
Nobody downloaded yet
Though the company has loyal customers, their high prices as compared with its competitors have become a major problem to the company. The company should therefore adopt new strategies on how to respond to high competition in the market and also to maintain their position as a market leader (Holmstrom, 2009 pp. 102).
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Marketing Communication Plan for H.J. Heinz Company Marketing Case Study
8 pages (2280 words) , Download 0 , Case Study
Free
The paper "Marketing Communication Plan for H.J. Heinz Company" is a perfect example of a case study on marketing. As the paper outlines, H.J. Heinz Company (HNZ) is a producer and seller of branded processed food products such as ketchup, condiments, sauces, soups, snacks, and food for little children.
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Blackberry Bold 9700 and iPhone - Comparing the Products and Brands' Features Marketing Case Study
13 pages (3832 words) , Download 0 , Case Study
Free
The paper “Blackberry Bold 9700 and iPhone – Comparing the Products and Brands’ Features" is a meaningful example of a case study on marketing. Blackberry bold 9700 and iPhone are two firms that market a brand within the same product category. The iPhone is ideally, a line of multimedia-enabled and Internet Smartphone marketed and designed by Apple Inc., and released originally in 2007.
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Brand Development and Marketing of Red Bull Marketing Case Study
10 pages (2976 words) , Download 0 , Case Study
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The paper "Brand Development and Marketing of Red Bull" is a perfect example of a case study on marketing. Red Bull is a company that was founded by Mateschitz to produce an excellent fizzy drink that provides power to an individual. Red Bull began selling its drink to the Austrian market in 1987 and five years to some countries in Europe like France, England, and Denmark.
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The Role of Materialism and Religion in the Spread of Global Consumption Marketing Literature review
8 pages (2244 words) , Download 0 , Literature review
Free
The paper "The Role of Materialism and Religion in the Spread of Global Consumption" is a good example of a literature review on marketing. It is evidently clear from the discussion that a focus on global consumption reveals varying trends across various regions, cultures, social classes and religions across the globe.
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Marketing Plan for PepsiCo Bottling, Inc Marketing Case Study
17 pages (5332 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for PepsiCo Bottling, Inc" is a great example of a case study on marketing. The ever-changing systems in the corporate brands of most modern organizations are highly complex. With extreme competitive environments, companies need to match their operations and objectives to incompatible goals.
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Appropriateness of the Secondary Data Collection and Analysis for Marketing Practitioners Marketing Research Paper
9 pages (2871 words) , Download 0 , Research Paper
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The paper "Appropriateness of the Secondary Data Collection and Analysis for Marketing Practitioners" is an excellent example of a research paper on marketing. The secondary method of data collection used in any research is dependent solely on the relationship between the consultancy firm undertaking the project on behalf of the company and the individual who is going to analyze the report.
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Customer Value Offered by YouTube, Innocent Ltd, Paddy Power, Red Bull, IKEA, and LEGO Marketing Assignment
8 pages (2131 words) , Download 0 , Assignment
Free
The paper "Customer Value Offered by YouTube, Innocent Ltd, Paddy Power, Red Bull, IKEA, and LEGO " is a wonderful example of an assignment on marketing. YouTube enables a platform where its customers share and watch videos and other information. The viewers are able to access and watch the videos directly, and they do not need specialized software to watch them.
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The Concept of Status Consumption with Regard to How a Marketer Might Be Able to Use Status Marketing Coursework
8 pages (2550 words) , Download 0 , Coursework
Free
The paper "The Concept of Status Consumption with Regard to How a Marketer Might Be Able to Use Status" is a worthy example of a term paper on marketing. Status consumption is defined as consumers’ behavior of purchasing goods or services with regard to the status they confer and without necessarily considering their social class or objective income (Heaney et al, 2005).
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Crisis at Classic Airlines Marketing Case Study
9 pages (2304 words) , Download 1 , Case Study
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Aviation industry is faced with huge, fixed costs and very high variable costs in the due course of its operations. Aviation industry offers huge potential, but the business is very sensitive to external influences and is mainly driven by the performance of other industries.
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The Role of Multi-channel Retailing within the Service Industry Marketing Term Paper
9 pages (2738 words) , Download 0 , Term Paper
Free
The paper "The Role of Multi-channel Retailing within the Service Industry" is a worthy example of a term paper on marketing. Today, businesses are widely focusing on strategies that enable organizations to woe customers. The multi-channel approach has been improved through innovations mainly through improved technology.
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Marketing Plan for Butchers@Home Marketing Case Study
11 pages (3065 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Butchers@Home" is a worthy example of a case study on marketing. Butchers@Home is a relatively new division of Mauro Bros Butchers, a Melbourne based company that specializes in the sale of meat and several other products. The company has been in operation for over thirty years and has served various households and institutions like restaurants and nursing homes.
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Globalization and the Impact on Successfully Handling a Flat World Marketing Case Study
6 pages (2091 words) , Download 0 , Case Study
Free
The paper “Globalization and the Impact on Successfully Handling a Flat World" is an outstanding variant of a case study on marketing. This discussion explores the effects of current economic globalization through informing features of Unilever, a transnational corporation. This organization is a stakeholder in globalization with advanced capabilities entrenched in information technology.
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Individual Situation Analysis and Marketing Objectives Company: IKEA Marketing Assignment
6 pages (1910 words) , Download 0 , Assignment
Free
The paper "Individual Situation Analysis and Marketing Objectives Company: IKEA" is a wonderful example of an assignment on marketing. IKEA's story began when its founder Ingvar Kamprad was born in southern Sweden in 1926. IKEA is an internationally known furnishing retailer with an online order option and is known to have approximately 9,500 different products (Daniles, 2004, p.6)
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Marketing Plan for Ultimate Choice Tours and Travel Ltd Marketing Case Study
17 pages (5739 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Ultimate Choice Tours and Travel Ltd" is an excellent example of a case study on marketing. The proposed name of the travel agent shall be Ultimate choice tours and travel services. The name has been chosen due to some reasons that have been discussed in the following paper.
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Internal Analysis and Current Strategy of Sony Marketing Case Study
10 pages (2629 words) , Download 0 , Case Study
Free
The paper “Internal Analysis and Current Strategy of Sony" is a great example of a case study on marketing. Sony has been able to develop its business by ensuring quality and delivering on the promises. The company has grown and by using the market share, proper service and quality products have been able to grow.
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Green Fit Nutritional Drinks Market Situation Marketing Case Study
10 pages (2845 words) , Download 0 , Case Study
Free
Green Fit Nutritional Drink which is planning to launch its nutritional drink in Australia has an opportunity to succeed as the product provided by them is rich in nutrition and helps even to fight certain diseases. Further increasing concern towards obesity will help to ensure that the product is accepted by the people.
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The Happiness Travel Limited Company Marketing Case Study
13 pages (3659 words) , Download 0 , Case Study
Free
The happiness travel Limited Company is categorized under the travel industry. Being in this industry, the company bearing the name Happiness was given to assure its customers of quality services in the traveling sector. Regarding this, customers are assured of safety which will make the customers happy during the entire travel.
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Nokias Marketing Strategies Marketing Case Study
15 pages (4177 words) , Download 0 , Case Study
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Nokia is a large Multinational telecommunications firm based in Finland. It was established in 1865 and has grown to be famous for telecommunication gadget manufacturing, together with the converging of the internet and telecommunication industries. It has a wide market in about 120 countries throughout the world.
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Customer Loyalty and Relationship Marketing of Starobe Company Marketing Assignment
14 pages (3903 words) , Download 0 , Assignment
Free
The paper "Customer Loyalty and Relationship Marketing of Starobe Company" is a wonderful example of an assignment on marketing. I would like to present to you a report concerning the effectiveness of Customer Loyalty and Relationship Marketing. I prepared the report in compliance with company requirements and standards.
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Necessary Stages of Consumer Decision Making Marketing Essay
8 pages (2189 words) , Download 0 , Essay
Free
The paper “Necessary Stages of Consumer Decision Making" is a pathetic variant of an essay on marketing. Consumers are said to pass through a decision-making process when buying. Researchers have named five stages of the consumer decision making process as recognition, information search, and evaluation of alternatives, purchase decision, and post-purchase decision.
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Loyalty Program in Ren Bank Marketing Assignment
15 pages (4215 words) , Download 0 , Assignment
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The paper "Loyalty Program in Ren Bank" is a wonderful example of an assignment on marketing. Business competition is inevitable in any legal business today. Therefore, marketing strategies have shifted to relational from transactional relationships. Businesses are competing for the same customers and offering the same products (Gaurav, 2008, p. 8).
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What Makes the Consumers Behave Marketing Research Paper
6 pages (1632 words) , Download 0 , Research Paper
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The paper "What Makes the Consumers Behave" is an outstanding example of a research paper on marketing. According to Matsuno (1997), consumer’s attitudes and behaviors (such as before or during the buying process, or even what drives them to repurchase a particular item), is influenced by both internal and external factors.
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Effective Marketing Management of Qatar Airways Marketing Research Paper
20 pages (5504 words) , Download 0 , Research Paper
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The paper "Effective Marketing Management of Qatar Airways" is an excellent example of a research paper on marketing. Contemporary businesses and organizations both local and international, profit and non-profit-making and both small and large are hard-pressed to produce quality, the first time and more importantly every time (Pride & Ferell, 2011).
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Why the Firm Is Categorized as a Service Provider, and Not a Goods Provider: Case of ANZ Bank Marketing Case Study
15 pages (4039 words) , Download 0 , Case Study
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The paper "Why the Firm Is Categorized as a Service Provider, and Not a Good’s Provider: Case of ANZ Bank" is a perfect example of a case study on marketing. Marketing is vital for every organization, be it a service provider, or a goods provider. The marketing mix elements or 7Ps are essential for the effective marketing of the service industry.
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Brand Image and Brand Salience Marketing Essay
6 pages (2046 words) , Download 0 , Essay
Free
The paper "Brand Image and Brand Salience" is an outstanding example of an essay on marketing. A brand can be defined as a version of a given product or service. Brands come in different types. For instance, look-alike brands which functions the same but look different in terms of packaging and name (Pepsi and coke).
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Marketing the New Toyota Prius Marketing Essay
7 pages (2008 words) , Download 1 , Essay
Free
A new product can be described in three different ways. First is a product that is new to the organization, in which case the organization goes through the process of developing the product, testing it, and then introducing it to the market. The second is a product that is new to consumers, in which case consumers are not already aware.
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Consumer Relationship Management: Fashion Industry Marketing Coursework
6 pages (1791 words) , Download 0 , Coursework
Free
The paper "Consumer Relationship Management: Fashion Industry" is a brilliant example of coursework on marketing. Consumer relationship management (CRM) has received elevated attention in the recent past both from scholars in diverse realms of academia as well as practitioners. It has also become one of the most important part of marketing research (Vignali et. al., n. d., p. 70).
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Mobile Phones Market: Marketing Plan Marketing Research Paper
10 pages (2962 words) , Download 0 , Research Paper
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The mobile phone market is competitive and ever-changing. This means that marketers should keep formulating and implementing strategies that ensure that they survive in a turbulent environment. Consumers utilize different factors in choosing appropriate mobile phones, which include phone plans and type of phone.
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The Service Marketing Plan of SPCA Marketing Case Study
11 pages (2870 words) , Download 0 , Case Study
Free
The paper "The Service Marketing Plan of SPCA" is an amazing example of a case study on marketing. SPCA is a charity organization started in Hong Kong in the year 1903 as RSPCAHK but became active in 1921. Its purpose is to enhance animal welfare and not only in that region but in the entire China. (Orwell, 2005, p. 67).
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How a Giant Retail Chain Toys R Us Creates Its Market Value Marketing Term Paper
12 pages (3168 words) , Download 0 , Term Paper
Free
The paper "How a Giant Retail Chain Toys R Us Creates Its Market Value" is a perfect example of a term paper on marketing. Retailers play an important role in the distribution channel since they are mostly the ones who come into a direct relationship with the ultimate customers and convert the potential customers into real customers.
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Microenvironment and Macro-Environment of Nestle Kit Kat Chocolate Marketing Case Study
10 pages (2801 words) , Download 1 , Case Study
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The paper "Microenvironment and Macro-Environment of Nestle Kit Kat Chocolate" is a perfect example of a case study on marketing. Nestle is considered the leading user packaged goods organization globally, established and headquartered within Switzerland. The origin of Nestle came up from a 1905 combination of Anglo-Swiss Milk Company and Henri Nestle Company.
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Modern Marketing Techniques Marketing Term Paper
6 pages (1780 words) , Download 0 , Term Paper
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The purpose of using modern marketing techniques is to enhance the growth and development of a business. The techniques ensure that the needs of the customers are met. The use of information technology is one of the main techniques of modern marketing. Most companies always utilize the concepts of online marketing.
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External Factors of Consumer Decision-Making Process Marketing Coursework
15 pages (3978 words) , Download 0 , Coursework
Free
The paper "External Factors of Consumer Decision-Making Process" is a good example of coursework on marketing. Understanding the products a customer purchased is not enough for most successful retailers. Most retailers need to understand the reasons behind the purchase. The study of consumer behavior objectives is to understand the complicated and ever-changing contemporary consumer.
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Buyer and Consumer Behavior: Mars Bar Chocolate Marketing Assignment
7 pages (2133 words) , Download 0 , Assignment
Free
The paper "Buyer and Consumer Behavior: Mars Bar Chocolate" is a wonderful example of a term paper on marketing. The purpose of this paper is to analyze and discuss the figures and patterns that emerge from brand performance metrics, awareness and salience metrics, and demographic data for Mars Bar chocolate.
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