StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

Marketing Across Cultures: The Expansion of Ulker Food Company to Turkey - Case Study Example

Comments (0) Cite this document
Summary
This study highlights the marketing practices of a UK based company planning to target the Turkish market. It has been assumed that the UK based company has been successful in the UK market. This study highlights the marketing strategies for this UK based company…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.5% of users find it useful
Marketing Across Cultures: The Expansion of Ulker Food Company to Turkey
Read TextPreview

Extract of sample "Marketing Across Cultures: The Expansion of Ulker Food Company to Turkey"

Download file to see previous pages The political instability is high in Turkey as it is evident from the political conditions of state during 2007 and 2008. The triumph of the Islamic-rooted Justice and Development Party (AKP) raised conflicts among political parties and the legislations of AKP such as headscarves in public universities have been further boosting the conflicts (Oxford Business Group, 2009). The unstable political conditions do pose risks to the companies operating in Turkey.
The food companies have to comply with the legislation related to the Turkish food industry and these legislations are in harmony with EU Food Law and they are conducted by Ministry of Agriculture and Rural Affairs (MARA), therefore, European food companies wishing to start their business in Turkey, usually do not face strict legislations. Moreover, Decree-Law of 560 about the production, consumption, and inspection of foods also imply companies (Alasalvar).
Turkey has faced various political challenges in 2008 especially domestic political instability. Moreover, the global financial recession also had a significant impact on the Turkish economy. Various reforms have helped the Turkish government to improve the fundamentals however; various sectors will still take a few years to recover (Oxford Business Group, 2009). The food companies do not face difficulties in finding raw material especially the agricultural products and packaging material (State Planning Organisation, 2004).
The large domestic market and the huge young population market appears to be the major attraction for food companies. The food industry of Turkey is becoming attractive for international food companies. The demand of products made up of meat, poultry and fish has been increasing at a compound rate of 2.7% between 2003 and 2008 and the leading players in the Turkish market are Pinar Entegre Et ve Yem Sanayii AS, Aytac Dis Tic Yatirim San A.S. and Tat Konserve San A.S (Thompson, 2010).  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Marketing Across Cultures: The Expansion of Ulker Food Company to Case Study, n.d.)
Marketing Across Cultures: The Expansion of Ulker Food Company to Case Study. Retrieved from https://studentshare.org/marketing/1739213-marketing-across-cultures
(Marketing Across Cultures: The Expansion of Ulker Food Company to Case Study)
Marketing Across Cultures: The Expansion of Ulker Food Company to Case Study. https://studentshare.org/marketing/1739213-marketing-across-cultures.
“Marketing Across Cultures: The Expansion of Ulker Food Company to Case Study”. https://studentshare.org/marketing/1739213-marketing-across-cultures.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Across Cultures: The Expansion of Ulker Food Company to Turkey

Managing Across Cultures

The international HRM practices are the focal point of research community for a considerable period of time. Tayeb, (2001) notes that the social scientists engaged in studying management styles in various cultures could not subtract their emotions from their respective work, due to this reason their findings are not impartial. The employees are found to stand apart from adopting various methods of operating, which appears foreign to them (Kirkman & Shapiro), so the global enterprises have to select those people, who are not rigidly committed, to their indigineous ways of performing organizational tasks and readily willing to embrace new norms of doing the routine work. There is a significant positive link discovered, amongst the...
8 Pages(2000 words)Research Paper

Managing across cultures

DR Geert Hofstede, a psychologist identified four distinct cultural dimensions that served to differentiate one culture from another. Later on in his study he added the fifth one. The five dimensions of culture that Hofstede distinguished include (Aaldering 2010): Power/distance: this is initially the degree of inequality that is present and is accepted among people with or without power. The score that one gets points that society accepts an unequal distribution of power and people in the system. Whereas a low score indicates that the power is shared and well dispersed. For example in a high PD country like Malaysia an organization would send reports only to the top hierarchy management with the involvement of few high level man...
12 Pages(3000 words)Essay

Marketing Across Cultures

...?Running Head: MARKETING ACROSS CULTURES Marketing Across Cultures Submitted by: XXXXXXX Number: XXXXXXX XXXXXXX of XXXXXXX Date of Submission: XX – XX – 2010 Contents Contents 1 Introduction: 2 Marketing Audits: 2 Marketing Plan: 3 I.Statement of the Marketing Goal: 3 II. Marketing Objectives for the Project 3 III.Initial Research: 4 IV.Target Market Segments 5 a)Identification: 5 b)Reasons for Selection: 5 V.Promotion and Marketing Strategies: 5 VI.Promotional Tools: 6 Recommendations: 7 References 9 Introduction: McDonalds has been known for the intensive marketing and excellent strategies that the company adopts across all of its locations around the world. The company has grown to become a major player in the industry and has been...
7 Pages(1750 words)Essay

Marketing Across Cultures

...Marketing Across Cultures Each company has the following course of actions. It first establishes a target market, and then based on the characteristics of this target market; it designs its marketing strategy (Trotman, pp. 20-45, 1969). Thus, the marketing mix that the company employs while selling their product or service, is highly dependent on the relevant target market. This means that as one moves from marketing in one culture, to marketing in a different culture, one changes the marketing mix to adjust to the differences in the culture. With this manipulation of elements, a firm can achieve its objectives in the market that it targets. The elements of the marketing mix are “product, price, promotion, and place, also referred...
8 Pages(2000 words)Essay

Marketing Across Cultures

... Marketing across Cultures What are the problems you are likely to encounter with the distribution of your products in: China, Japan, and India? Which country poses the biggest problem? Explain your answer. There are a number of problems that one is likely to encounter when distributing products in the above mentioned countries, though it should be noted that some of these problems will be more pronounced in one country that in another as they do not all possess structures that are exactly similar to one another. One main problem that is likely to be encountered in all three countries is the language barrier. None of these countries have English as the most common language and people communicate in their local dialect most of the times...
6 Pages(1500 words)Term Paper

Marketing Across Cultures

Thus what is seen is just as important as what is written or what is spoken. Therefore visual or non-verbal communications about brands and products must be adapted to culture to connect with people in high context cultures. In particular, people from high context cultures are more socially oriented and prefer to have face-to-face, or interpersonal dealings in communications (Usunier & Lee, 2009). The idea is to establish some sort of a connection to consumers in high context cultures. For example, when distributing goods in places like China, Japan and India, connections can be made by appealing to local cultural symbols. Japan’s high uncertainty avoidance culture makes it the most difficult market for foreigners to penetrate. H...
8 Pages(2000 words)Essay

Marketing Across Cultures (details see instruction)

...? Feasibility Report: Expansion of food brand into Turkey BY YOU YOUR SCHOOL INFO HERE HERE TABLE OF CONTENTS Section Page Number 0 Introduction 2.0 Expansion strategy 3.0 Recommended marketing strategy 4.0 Ethical issues in Turkey 5.0 Cross-cultural marketing recommendations 6.0 Conclusion References Appendices 3 3 5 6 7 8 9 11 Expansion of food brand into Turkey 1.0 Introduction This feasibility report highlights the opportunities and challenges with expanding the company’s food brands into Turkey. Though it has been recognised that the food products produced contain certain ingredients that are forbidden for consumption with Turkish consumers, Turkey still represents a viable market for entry if certain operational components...
8 Pages(2000 words)Essay

Marketing Across Cultures

...Marketing across Cultures Question Based on previous lecture s, culture can be defined as an amalgamation of customs, values, practices, beliefs, and ideals that are shared by a group of people (Russell and Valenzuela, 2005:86). The readings have significantly improved my understanding of culture by instilling in me a holistic view of culture. I have learned that culture goes beyond geographical boundaries and is highly diverse. This is why people experience culture shock when they visit other countries. Culture is also very consistent; it changes very gradually if need be. Question 2 Culture has a huge influence on the global marketing process. In fact, besides gender, culture is probably the biggest determinant of global marketing...
1 Pages(250 words)Case Study

Managing Across Cultures

... after hard bargaining and decide what is best for both sides (Wall and Blum, 1991). Therefore, each side gives what they have and take what the other side has to offer. In that case, cultural aspects will shape the agreement on which side makes the final offer. For example one side may have a stereotype that the other side is profit oriented and self absorbed. This will then affect the decision on making the final agreement. References list Metcalf, L. E., Bird, A., Shankarmahesh, M., Aycan, Z., Larimo, J., and Valdelamar, D. D. 2006. “Cultural tendencies in negotiation: A comparison of Finland, India, Mexico, Turkey, and the United States.” Journal of World Business, vol, 41 no.4, pp.382-394. Metcalf, E., L., Bird, A., Lituchy, R., T...
2 Pages(500 words)Essay

MARKETING ACROSS CULTURES

...MARKETING ACROSS CULTURES Contents Contents 2 Answer 3 Expansion strategies that can be used by the company 3 Answer 2 5 Marketing strategy for thecompany 5 Answer 3 7 Ethical issue that the company faces 7 Answer 4 9 Cross cultural marketing recommendation for entry into Turkish Market 9 References 11 Answer 1 Expansion strategies that can be used by the company It is found that Mexico is a country that consists of the largest Spanish speaking people. It has a population of 120 million, 78% of whom live in the urban areas. It is also estimated that 10% of the population are wealthy and 45% of the population are considered as poor. It is considered that 45% of the population is middle class (US commercial service, 2014). There are several...
8 Pages(2000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Marketing Across Cultures: The Expansion of Ulker Food Company to Turkey for FREE!

Contact Us