StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

Marketing of Services: Starbucks Company - Assignment Example

Comments (0) Cite this document
Summary
"Marketing of Services: Starbucks Company" paper states that Starbucks provides 24 hours of in-store training to their new employees. Employees are given training about preparing coffee and serving techniques of such coffee. Serving techniques include the process of meeting and serving the customer. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.4% of users find it useful
Marketing of Services: Starbucks Company
Read TextPreview

Extract of sample "Marketing of Services: Starbucks Company"

Download file to see previous pages The employees are also awarded stock options. Through this, their salary may rise by 14% of the gross pay. The stock investment plan allows the buyers to buy common stock of the company at a discount. They can get hold of it in 85% of the fair market value. The other fringe benefit that the company provides is that of “Future Roast” 401(K) Plans. The employer matches the employee’s contribution to this plan by adding from 25 to 150 percent of the first 4 percent of pay. It is depended on the length of the service.

All these benefits get reflected in the result of employee job satisfaction. In Starbucks, the Employee Job Satisfaction rate is 82% as per the report of Hewitt Associates Starbucks Partner View Survey. This company also claims that they have a lower employee turnover rate in comparison with another fast-food establishment though they would not provide any specific rate to date. Apart from these benefits, also a few factors are there which attract the employees to work with Starbucks. According to another company survey, the two reasons for those the employees are pleased to work with Starbucks are “the opportunity to work with an enthusiastic team” and “to work in a place where I feel I have value”. Starbucks successfully manages 11,000 full time and 60,000 part-time employees in North America and another 7,400 workers globally. The story behind this success story is its mission statement. They follow it very seriously as their guiding principle and a tool for making decisions. As per their mission statement, establishing a great work environment and giving respect to the employees are of prime importance. 

The customers are part and parcel of the services provided by the company. With respect to customer participation, the service operation of Starbucks is enriched than the manufacturing operation. Because of the contribution in value service, the customers can be considered as the coproducing also. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Marketing of Services: Starbucks Company Assignment, n.d.)
Marketing of Services: Starbucks Company Assignment. https://studentshare.org/marketing/1738837-marketing-of-services
(Marketing of Services: Starbucks Company Assignment)
Marketing of Services: Starbucks Company Assignment. https://studentshare.org/marketing/1738837-marketing-of-services.
“Marketing of Services: Starbucks Company Assignment”. https://studentshare.org/marketing/1738837-marketing-of-services.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing of Services: Starbucks Company

Marketing plan Starbucks Coffee company

... the age of eighteen drinks coffee. Starbucks has market saturation such that they offer their services everywhere from poor inner-city urban areas to poor rural areas to middle-class and rich suburbs. Most food marts, mega-marts and grocery stores have some connection to Starbucks as well. However, Starbucks targets particular demographics clearly in terms of their design. Children. Children don't tend to like coffee, but Starbucks offers hot chocolate and highly syrupy coffee drinks that serve to get children interested in coffee. (This becomes important under both SWOT and PESTLE analysis below). Young urban and suburban professionals. With Wi-Fi offerings, music choices that tend to be of the alternative rock and modern rock varieties...
8 Pages(2000 words)Term Paper

Starbucks company

Starbucks Company Starbucks Corporation, Washington based coffeehouse chain, is the largest coffeehouse company of the world. The business started in early seventies when Jerry Baldwin, an English teacher, Zev Siegel, a history teacher, and Gordon Bowker, a writer opened the first outlet called “Starbucks Coffee, Tea, and Spice” with investment of $1,350 each, and they had borrowed $5,000 more from bank (Auch-Roy, 3). Today, Starbucks Corporation is a huge profit making company in coffee business, earning in excess of $600 million in 2004. The financial status of the company is firm. The net income for financial year 2010 was US$ 945.6 million (Please see Appendix). Everyone is afraid of the economy drowning. The action for surviv...
1 Pages(250 words)Research Paper

Starbucks company

...?Short Term Objective & Action Plans Starbucks Company, like other companies has the need for short term objectives and action plans to enforce the short term objectives. Short term objectives allow a company to achieve goals within a one year’s time frame. Starbucks Company has short term objectives that help achieve long term objectives. Increasing customer service is a short term objective that Starbucks Company puts into action by training managers and employees to handle different situations that may arise and how to handle them. Another short term objective for Starbucks Company is to increase the customer’s awareness on Starbucks environmental concerns. Actively planning and setting short term environmental goals will achieve a long...
1 Pages(250 words)Research Paper

Starbucks Coffee Company

... on the internal problems facing the company such as the lees number of members of management team. Additionally, the Starbucks prices are quite high and the company should focus on other profit making strategies other than cost increment. Since the quality of its product has enabled Starbucks, retain its client the company should ensure that future expansions do not lead to reduced quality. Works Cited Khattab, Taghred, Ehab Aziz and Bassem Naguib. Strategic Analysis for Starbucks. 2005. Web. Starbuck-strategic-analysis-term-paper. 19 Jan 2013. Paryani, Kiomumars. "Product quality, service reliability and management of operations at Starbucks." International Journal of Engineering, Science and Technology, Vol. 3, No. 7 (2011): 1-14. Starbucks.com. Ethical Suppliers & Products. 2012. Web. . 19 Jan 2013. The Chartered Institute of Marketing. Starbucks Case Study. March 2009. Web. . 19 Jan 2013....
6 Pages(1500 words)Essay

Service Marketing: Starbucks Coffee Company

...Service Marketing Starbucks Coffee Company is a household offering a line of fresh, rich-brewed, espresso beverages, pastries and confections,and coffee-related accessories and equipment. It opened its first store in Vancouver, BC, Canada in 1987; Starbucks has become an expansive chain globally. Their mission is stated as "To be a global company, making a difference in peoples' lives by leveraging our brand and the coffee experience to foster human connections." It addition to its wide presence in the USA, it is globally expanded into Canada, Switzerland, South Korea, and Japan. The company has been globally accepted and has a high visibility of their brand. (Source from website http://instruction.bus.wisc.edu/obdemo/may%20not%20need_2...
5 Pages(1250 words)Term Paper

Starbucks Marketing

At first, I was hesitant to join her. I thought, why should I pay $3 for a cup of coffee when I can buy it for $0.50 in Dunkin Donuts I thought it was absurd that a person should do that. I mean, what's the big difference
After her volunteering to treat me out just so that I would get to taste her favorite frapuccino, I did not resist. My first Starbucks experience has been very memorable. Truly, it is incomparable with McCafe or Dunkin Donuts. Upon entry, the barista immediately greeted us and offered the menu. I was really impressed because she did not only manage to get my name but she asked me how I am, and suggest their specialty noting that I am a newcomer to the store. I noticed that she greeted my friend with her firs...
3 Pages(750 words)Personal Statement

Starbucks Marketing

In 1992, there was no focus on advertising and Labor force but with the growth of retail outlets, the company was still reluctant in increasing the Labor force, which is the company's major expense. Starbucks didn't spend any money on advertising. So, during the early 1990s, the company had no promotion. The only promotion made was through opening many retail outlets and boosting the sales promotion.
2. Starbucks has picked up an additional target segment of customers by 2002. Who were these customers What is Starbucks' position for this new segment relative to its position for its earlier customers What are the implications of this new target and position for Starbucks' marketing mix
Starbucks positioning changed with th...
5 Pages(1250 words)Research Paper

Marketing Starbucks

...Introduction to Marketing Starbucks in the UK Executive Summary The report provides a brief analysis of the food and beverage market in the UK and discusses the major trends in the industry. The major trends identified are the following: shift of consumer’s behavior from more expensive meals to cheaper alternative; continuously increasing shift of the consumers’ behavior towards healthier options; and growing popularity of mobile and online technologies in promoting the brands and offering online ordering and delivery service. Competition in the industry is fierce in relation to both pricing and product offering and requires from industry operators development of thoughtful and effective marketing campaigns. Further there is provided...
9 Pages(2250 words)Essay

Marketing Starbucks

...Marketing Starbucks a. What are the alternatives that Starbucks has (include add’l 20 hours per week per store as 1option). In the midst of the 21st century business competition, service delivery has become a key ingredient for business success. In the recent past, Starbucks has faced a big challenge in service delivery, which has reduced its competitive capacity in the coffee selling business. To streamline its operations, the management has considered a number of options to return to profitability in the market. First, the organization considers the option of increasing its employees to ensure that it has the right capacity to offer desired services to the customers. Secondly, the organization is considering providing more automatic...
2 Pages(500 words)Case Study

Services Marketing Analysis of Starbucks

... Services MarketingStarbucks Case Study Relevant Academic Theory in Explaining the Key Differences between the Marketing of Products and Services The theory used behind marketing a service-base and a product-base business is entirely different from one another. Basically, a service-base marketing assumes that: (1) the buyer who will purchase the service is intangible; (2) the service offered by Starbucks is highly dependent on the reputation of an individual; (3) buyers would find it difficult to compare the quality of service offered to them by a similar company; and (4) it is impossible to return back the services that has been delivered by Starbucks’ personnel. Since anybody can easily establish their own coffee shop...
14 Pages(3500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Marketing of Services: Starbucks Company for FREE!

Contact Us