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Marketing Plan for Apple's iPad - Research Paper Example

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In this marketing plan for Apple's iPad, the purpose is to research the present situation on which to base suitable future strategies. The iPad is a launched revolutionary device that is in the form of a tablet computer, and compares with e-readers but lacks some expected functionality…
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Marketing Plan for Apples iPad
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Download file to see previous pages The iPad in its present state has known connectivity issues but there is time for it to be improved and evolve before the likely emergence of other tablet computing devices. Recommendations for future marketing strategies concentrate on providing the greater functionality, especially the inclusion of a built-in camera, improved connectivity, allow multi-tasking, and cater specifically for those in the education sector, publishing industry and the non-technology savvy. In addition, it was recommended to lower prices to more competitive levels, adopt open standards and remove DRM limitations. The four Cs are also discussed, the marketing mix is summarised, and recommendations are made for further research.
This paper is a marketing plan for Apple’s iPad. This aim is to analyze the present situation and based on the findings, to recommend strategies for the future that could be used for an effective marketing plan. We begin with a brief overview of what a marketing plan is, and the role of research, communication, and relationships in a marketing plan. The analysis then includes pertinent information about the iPad, and an analysis of the customer environment, and analysis of the industry and competitors. Further analysis has been made of two important sectors that could potentially take advantage of the iPad, namely the education sector and the publishing industry. The strengths, weaknesses, opportunities, and threats facing Apple iPad line of products is then summarised in a SWOT analysis.
Part 3 builds upon the research to make recommendations for future strategies so that the iPad can be successful. We discuss the main objectives and issues and give precise details of different aspects of the marketing strategy including product, pricing and distribution strategies, and the targeting of particular groups of users. ...Download file to see next pagesRead More
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