A Poll to Meet the Restaurant Comers' Perspective - Research Paper Example

Summary
The basic motive of this project “A Poll to Meet the Restaurant Comers’ Perspective” is to help saloon become more customer friendly. Before taking the survey results into service different non-comparative scaling techniques are used to discuss the survey findings, in particular, the Likert scale…

Extract of sample "A Poll to Meet the Restaurant Comers' Perspective"

Download file to see previous pages To receive a valid result and to achieve a reliable result it is important to gain the right population size required for the study. Considering the population of the entire country, i.e. 21,431,800 (World Bank, 2010). Keeping a confidence interval of 10 and a confidence level of 95%, the total number of responses required totals to 96. The sample size will ensure more focused and give an accurate reflection of the target that is needed for the study.

Researching a topic involves a number of steps, of which one of the most important is the right choice of the target population.  Choosing a certain group of people from the population of interest and generalizing a study based on them is referred to as ‘sampling’. Sampling is defined as, ‘the act, process, or technique of selecting a suitable sample; specifically: the act, process, or technique of selecting a representative part of a population for the purpose of determining parameters or characteristics of the whole population’ (Merriam - Webster, 2010).  There are two main types of sampling methods, i.e. probability sampling and non-probability sampling.  Probability sampling method is based completely on random selection.  The main focus of these types of sampling methods is to get the most random selection of people (Cochran, 1977).  The process requires including a method where there is an equal probability of people being chosen. The basic aim is to get a selection as random as possible.

The recommended sampling technique that can be used in this research is a probability-based technique. The simple random sampling method is one of the most basic methods and is the simplest form of random sampling.  Here in this form of sampling, the main objective is to select the total number of cases from the sampling frame in a manner that the combinations that are made all have an equal chance of being selected.  The system that is normally used for this form of sampling is a table of random numbers. These can be computer generated random numbers or even mechanically selected. ...Download file to see next pagesRead More
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