Direct and Digital Marketing - Essay Example

A parallel market concept is being evolved out; the virtual market is now available on the greatest media interface of the world- the internet. The new vistas are being opened and the proliferation of the market has been completed. The focal point of this dissertation lies here. Different case studies, related questions and the answers, specific orientation over networking and digital media have been taken care of. Through this course of the discussion, as we delve deep into the subject, this thing will come into mail foray.

 A new era has started, a new brand of entrepreneurs have taken the center stage as a new chapter of marketing is unfurled. The horizon of this niece marketing has been expanded by leaps and bounds, courtesy international scenario\io and innovation. As a whole, the paradigm shift is being completed. Carbon trust is aimed to make a greener tomorrow. The world is right now reeling under severe environmental problem and to address the problem, beyond the cool comfort of the conference room, a few companies have come out t5o solve the same independently.

Carbon Trust is one of them. As per the strategy, The Carbon Trust aims to convert 2500 projects in the UK only. There are huge opportunities available in the existing market. The accusation and conversion a good number of enterprise demands these prerequisites- Carbon Trust has started the media campaign. As per the report published in the net, the Carbon Trust had unfurled their ad strategy on Oct 2007. Based upon the motto of the organization, which reads- ‘working with business to accelerate the move to a low carbon economy’ the ad was being modeled.