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Peter Drucker on Marketing - Case Study Example

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In the paper “Peter Drucker on Marketing” the author analyzes Peter Ferdinand Drucker who wore many titles during his 95 years. He was a teacher, philosopher, journalist, guru and self-proclaimed economics philosopher. However, he is best known as the Father of Modern Management…
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Peter Drucker on Marketing
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Download file to see previous pages He taught at Bennington College, New York University and Claremont Graduate University. He was one of the initial minds behind the MBA executive program for professionals at the Claremont Graduate University. The universities management school was named after him as the "Peter F. Drucker Graduate School of Management" in 1987. He died at the age of 95 in 2005.
In his 39 books, Drucker followed some basic themes. These included an emphasis on decentralization, criticism of microeconomics, focus on the worker, the introduction of the term knowledge worker, the view of sickness of the government, introduction of management by objectives (Drucker, 1954), the belief that companies should focus on customers rather than profits because satisfied customers will lead to higher profits automatically and the need for proper plans and procedures in companies to exercise their goals and objectives.
In addition, Drucker is famous for consulting high-level CEOs from Alfred P. Sloan Jr. of General Motors Corporation to Grove of Intel. It was his advice the impacted the course of Welch CEO of General Electric 1981 (The Man Who Invented Management, 2005). Though he believed in the philosophy of free trade he was sickened by the values of corporate America, especially during the 1980’s takeovers. In his own words he said, “Although I believe in the free market, I have serious reservations about capitalism." He believed that the corporations were losing their basic values and in the absence of such value, these corporations would not be the vessel for the augmentation of society, rather he believed they would be the cause of just the opposite. "This is morally and socially unforgivable and we will pay a heavy price for it." (The Man Who Invented Management, 2005). ...Download file to see next pages Read More
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