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Marketing - Essay Example

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Marketing Concept Explanation of Marketing Concept Marketing is clearly defined by Kotler as “the human activity directed at satisfying needs and wants through exchange processes” (Kotler, 19). Likewise, Kotler proffered that the meaning of marketing concept is that is “a management orientation that holds the key task of the organization to determine the needs and wants of target markets and to adapt the organization to delivering the desired satisfactions more effectively and efficiently than competitors” (Kotler, 31)…
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Download file to see previous pages 13). Both definitions focused on the term being a philosophy or an orientation designed by management where the important elements for success and profitable financial performance of a firm is anchored in satisfying the needs of the target market or the potential customers – more than competitors do. Analysis of the Concept The marketing concept could be closely evaluated using an organizational example: Coke versus Pepsi. Bhasin (2010) described in his article that “the marketing concept proposes that the success of the firm depends on the marketing efforts of the company and in delivering a better value proposition as  compared to its competitors in its own target market” (Bhasin, par. 1). Coke’s marketing strategy is to provide customers with a product that has been envisioned to be timeless, not restricted in boundaries, applies to all ages and generations and is able to captivate and satisfy the thirst and refresh its clientele. ...Download file to see next pagesRead More
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cassandremoen added comment 4 months ago
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Perfect work done on the "Marketing". I think it is the best example I have seen so far.
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