We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Summary of marketing article - Essay Example

Comments (0)
Summary
The author has provided a clear history of the emergence and development of the marketing mix, where he has highlighted that the concept had not bloomed until the late 1940s and 1950s…
Download full paper
GRAB THE BEST PAPER
Summary of marketing article
Read TextPreview

Extract of sample
Summary of marketing article

Download file to see previous pages... Of these experts, Converse was one of the only to emphasize on customers which has now become the core of the concept of marketing mix. The author has provided a clear timeline which outlines the various authors and their contributions to the concept since 1911 until 1960. The author has provided a clear and concise explanation of the various inputs from several authors in a clear manner.
The author further moves on to discuss the ‘blossoming of the marketing mix’, where he has pointed out how Culliton (1948) suggested the name for the concept. He moves on to provide an explanation of how the name developed and how the 1950s saw a growth in terms of the concept and the related theories. Again the author has provided in a very effective and efficient manner the contribution of several authors over the years and how the marketing mix concept grew and formed shape. The author also highlights how the 4Ps of marketing had been introduced and developed in 1960.
Furthermore, the author has moved on to discuss an essential aspect of the concept where the future considerations for the marketing mix have been made. Here the author considers and discusses the contributions of Park, MacInnis and Silverman and their suggestions of the 4Ps configuration. The concept came into being based on the several economic theories that were present in the earlier years. However there have been questions about the purpose of the 4Ps and the overall usefulness in terms of stimulating demand. The author has touched upon some important aspects of the current day thought of the field of marketing and has brought out some relevantly new thoughts where the marketing has been recognized to be the organizational culture and philosophy. The author has also brought out essential points which highlight the need for a fresher view on the concept which can be seen in the light of some practical decision making processes of the current ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Summary and critical analysis of journal article
Ghost walk Tourism in Savannah, Georgia refers to different type of tourist experience offers to the tourists. They are able to experience dark tourism, it refers that the tourists are able to explore other than planned tourism where the people can visualize with the limited time frame and place .Here the Tourists have got more flexibility in interacting with the local population, business, culture, knowledge of buildings, history, people of the past and their way of life.
4 Pages(1000 words)Essay
Article Summary
China’s competitiveness is characterised by a large, cheap and productive workforce, an expansive industrial sector, technical expertise etc. China’s membership of the World Trade Organisation (WTO) has heightened the threat due to greater access to
15 Pages(3750 words)Essay
Summary article
It also gives an analysis of the effects of the personal and situational factors of a manager on the way they act towards ethics and social responsibility. The article further delves into the concept of
1 Pages(250 words)Essay
Article summary
Tests performed to calculate the influence of the covariates upon the birth outcomes were 95% confidence intervals and bivariate odds ratio. Link between the
1 Pages(250 words)Essay
Article summary
The category was also due to the small sample size of n=30. Due to the small sample size, it is hard to assess the significance of the results between the three
1 Pages(250 words)Essay
Article Summary
The issue has evoked variety of responses within the nation and the Public Accounts Committee (PAC) has asked these companies to provide evidence for their tax avoidance. There are many, including the chairman of PAC Margaret Hodge, who regard the actions of these companies as
1 Pages(250 words)Essay
Article Summary
unication, social networks such as Facebook are not far behind with an increasing number of corporate media considering it as an easy way to advertise and gain new customers. Both email and social media networks particularly Facebook have common areas of integration at the
1 Pages(250 words)Essay
Article summary
For the moment it is manifested in a form of nonviolent civil disobedience which is gathering increasingly greater amount of participants. Very soon the campaign is likely to expand into much broader movement. The chief demand of the strikers is to
1 Pages(250 words)Essay
Article Summary
The problem is that the organization is experiencing higher attrition rate and low employee morale. The author states that the report that was compiled by the committee has not provided a solution for the problem and solutions are expected to be
1 Pages(250 words)Essay
Summary of the article by Caleb Hannan
Having tried many business ventures to no avail, the article confirms that Tim Sykes is reaping huge benefits as a student of hype through Profit.ly site that defines Sykes’s douche marketing strategy
1 Pages(250 words)Essay
Let us find you another Essay on topic Summary of marketing article for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us