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The Last Colonizer: How over a Century, L'Oreal Has Been Able to Colonize the Entire Beauty World - Dissertation Example

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Brought out in the context of strategic marketing management, the study tries to unravel the secret of L’Oréal’s success. Discussing systematically, from its business process, the study briskly proceeds to examine the company’s current standing among its peers …
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The Last Colonizer: How over a Century, LOreal Has Been Able to Colonize the Entire Beauty World
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Download file to see previous pages Enter the era of colonization. Expeditions, explorations, and new discoveries claiming the new territories establishing new colonies, raising domestic armies, reinforcing the army, supporting puppet kings, the colonial wars and the establishment of civil administration, judiciary, and installation of physical and social infrastructure… A glance of these activities transports one to the bygone era when the world was ruled by the colonizers. Colonialism has changed the course of world history and consequently the shape of geography. It shows a marked departure from the rest of the period prior to it. Colonialism typically refers to a period of history from the 15th to the 20th century when people from Europe established colonies on other continents(wikipedia.org, 2010).  Colonialism continued until after World War II when finally the “Committee of 24” was set up in 1962 to encourage the process of decolonization. Historians describe the reasons for the practice of colonization during this time for profit purposes, to expand the power of the metropole, to escape persecution in the metropole and or to convert the indigenous population to the colonists’ religion. For whatever reason the colonizers went ahead with their intention of colonizing, there have been two important outcomes: the spread of Christianity and civilization. Human civilization has certainly gone through a hastened pace during this time. In modern times, the world is witnessing similar activities in the arena of business. Western enterprises have been growing in size and stature to flood their products and services in the rest of the world. Globalization has started reversing the trend though.   ...Download file to see next pages Read More
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