StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Pantene Marketing in China - Research Paper Example

Comments (0) Cite this document
Summary
This research report seeks to conduct a comprehensive marketing audit of Pantene in the Chinese consumer segment. Pantene is associated with quality and excellence in the Chinese market. This is due to the efficient and effective marketing strategies of the business organization …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.4% of users find it useful
Pantene Marketing in China
Read Text Preview

Extract of sample "Pantene Marketing in China"

Download file to see previous pages
P&G has been operating in the international market for decades. The company has achieved success due to its simple and straightforward growth strategies. It offers an exclusive line of products that cater to personal grooming and hygiene. P&G brands have become household names due to aggressive marketing and promotional schemes
Pantene is a shampoo product which has been highly successful in the world. It comes in different styles depending upon the hair groups of individuals. It has been rapidly popular in China because of its tangible and intangible benefits. P&G has marketed the product by focusing on the entire consumer segment. This has enabled the organization to register phenomenal economic growth and development.
The Chinese government retains tight political control inside the country. However, the government has been pragmatic enough to create transparency and accountability in order to attract foreign investors. Further, the shampoo industry has been exempted from taxes in the coastal zones. The government has significantly reduced tariffs for the industry in order to target the rising middle class. Proctor and Gamble dominate seventy percent of the Chinese shampoo market. Pantene as a brand is available at affordable rates for the majority of Chinese citizens. P&G’s strategy has been to ensure that lower end segments are targeted through the use of innovative and creative strategies (Pacific Research Consulting, 2004: Pg 1). Pantene is available for various consumer segments depending upon their tastes and preferences. Consumers have helped to transform the brand into a personal necessity.  ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Pantene Marketing in China Research Paper Example | Topics and Well Written Essays - 4500 words, n.d.)
Pantene Marketing in China Research Paper Example | Topics and Well Written Essays - 4500 words. Retrieved from https://studentshare.org/marketing/1734690-marketing-audit
(Pantene Marketing in China Research Paper Example | Topics and Well Written Essays - 4500 Words)
Pantene Marketing in China Research Paper Example | Topics and Well Written Essays - 4500 Words. https://studentshare.org/marketing/1734690-marketing-audit.
“Pantene Marketing in China Research Paper Example | Topics and Well Written Essays - 4500 Words”, n.d. https://studentshare.org/marketing/1734690-marketing-audit.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Pantene Marketing in China

Apple's marketing strategy in China

...?Apple’s Marketing Strategy in China Literature Review Overview This chapter presents a survey of the existing academic literature which shall informon the analysis of data in answer to the research questions. Topics relating to Apple’s marketing strategy in China include principles relating to global business such as the analysis of the international marketing environment, considerations on the entry mode into a foreign market, the formulation of the appropriate marketing mix and the design of a viable competitive strategy. Implications of branding strategies and their influence on consumer behaviour are also examined. International marketing environment International marketing is “marketing in an internationally competitive environment...
20 Pages (5000 words) Literature review

Marketing Practices of China

...?Marketing Practices in China Objectives The purpose of this research paper is to evaluate the emerging markets the Chinese community is venturing into when doing business. It closely examines three articles from two business publications, the Financial Times and the Forbes Magazine. This is done to determine the country’s trends in business and marketing practices. It aims at determining whether these practices are according to the set global standards. The purpose of writing this paper is to identify the country’s practices in marketing and determine their impacts on international trade. Introduction The research paper uses three articles from two international business magazines with bases in China to help determine their marketing...
5 Pages (1250 words) Research Paper

A Marketing Plan To Enter China

...A Marketing Plan To Enter China Introduction It is common in the international business world, firms expanding their operations to other nations and distant geographical locations without giving much attention to the possibility of cultural differences. This work intends to look into the possible cultural issues that deserve attention while preparing a marketing plan to enter China. China is one of the fastest growing economies in the world. However, it varies greatly from its Western counterparts in the fact that it is a developing country with a predominantly low-income rural society. It also varies from its Asian neighbors in the fact that there are hurdles imposed by the government control over enterprises. Chinese Values...
4 Pages (1000 words) Essay

Millie's Cookies Marketing Plan: China

...?Millie’s Cookies Marketing Plan: China Executive Summary The study was aimed to prepare a marketing plan for Millie’s Cookies’ expansion into China.For this, a strategic review of the external and the internal factors associated with the entry of Millie’s Cookies in China was conducted. The assessment revealed that there is huge potential of growth for Millie’s Cookies in the Chinese market, as the beverages and confectioneries segment had been developed by various international companies like Starbucks and Costa Coffee. The study focussed on the SWOT analysis and Portfolio analysis in order to assess the market scenario and the potential of the company to set itself in the overseas market. Following this, the prospective marketing...
21 Pages (5250 words) Essay

Toyota Marketing in China

...Toyota Marketing in China Order # 233910 In the past few years, precisely after its accession to the World Trade Organization (WTO) in 2001, China has seen an extraordinary growth in its automotive industry. As the country's economy is growing progressively and it has a vast customer support with increasing disposable income, changing way of life and rapid expansion in road infrastructure, China has become a well-known name in the worldwide automobile industry. It is estimated that China will add 33 Million automobiles during 2008-2010. Passenger car production in China is projected to cross 7 Million Units in 2008. Passenger car stock per 1000 population is likely to increase at a CAGR of 19.8% from 2008 to 2012 in China. Sales...
8 Pages (2000 words) Case Study

Toyota's Marketing Strategy in China

...Toyota’s Marketing Strategy in China Introduction The Toyota motor company was requested by the Chinese government to make investments in China in the early 1980s, but it ignored those requests and focused its attention on entering, exploiting and penetrating the United States market instead. At the time the United States auto market was dominated by big names like General Motors and Ford and Toyota took the challenge to break into this market instead of breaking into the Chinese market. However in the 1990s with China’s growing economy and ensuing economic boom, Toyota saw the need to expand its operations aggressively into the Chinese market. With that one goal in mind the organization set up operations and looked at further...
8 Pages (2000 words) Essay

Marketing Objectives for Air China

...Air China Table of Contents Introduction 3 Marketing Objectives for Air China 3 Recommended marketing strategies 5 Reflective Report 7 References 9 Introduction Marketing audit is an important component not only in the process of marketing planning, but also in the process of corporate planning. It plays a key role in effectively finding information from various levels of the organisation to assist the decision making process at both top and middle level. The main objective of conducting a marketing audit is to identify the potential threats and opportunities that are likely to exist in the external environment of the organisation. With the identification of opportunities and threats, the process of developing marketing objectives starts...
7 Pages (1750 words) Case Study

International Marketing in China

...International marketing in China Introduction Formulation and actualization of effective entry and marketing strategies is needed to take organizations into the ‘territory’ of success. And one of the ways to take the organization into the territory of success is to literally move the organization into another territory or market or country. With every organization having quite a number of good opportunities in foreign territories due to various factors including globalization, the organization by effective strategies can reach the customer’s minds and garner a optimal market share. So doing a complete environmental survey is very important. “Environmental scanning is the monitoring, evaluating, and disseminating of information...
10 Pages (2500 words) Research Paper

Marketing of University of Wollongong in China

...Topic: Marketing Plan of University of Wollongong in China Executive Summary The process of globalization has increased the number of international expansions and joint ventures. Chinese market appears as the most attractive market because of the economic opportunities and resources. To understand the process of international marketing, this report has been designed and it covers the marketing plan of University of Wollongong in China. University of Wollongong is an Australian university and it has also established its campus in Dubai, UAE. This report has two sections, in the first section, the external environmental analysis has been done and in the second section, the marketing audit and marketing plan has been developed...
18 Pages (4500 words) Term Paper

Unilever Marketing Strategy for CIF in China

... EXECUTIVE SUMMARY Headquartered in the UK, Unilever is keen to launch its CIF in China. Unilever is an established brand in China but to launch CIF it wants to first evaluate the market and the marketing conditions. The marketing audit demonstrates that Unilever has a strong brand but is weak on liquidity. However, opportunities are immense and they should leverage advantage. China is politically and economically stable as it was not impacted by the global recession. It should consider launching CIF in China keeping in mind the local tastes, culture and consumer habits. The short- and long-term marketing strategy have been suggested while also defining the control measures. Table of Contents 1...
17 Pages (4250 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Pantene Marketing in China for FREE!

Contact Us