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Dell - Research Paper Example

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This is a multinational technological computer corporation in America, which does the selling and supporting of computers and products and services related. It has done its marketing in the form of advertisements. Those advertisements have appeared in various types of media with…
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Dell This is a multinational technological computer corporation in America, which does the selling and supporting of computers and products and services related. It has done its marketing in the form of advertisements. Those advertisements have appeared in various types of media with the inclusion of the internet, catalogs, television, magazines and newspapers. Some of its marketing strategies are making a free offer in shipping, lowering prices and offering products with free bonus, an example of Dell printers. Dell continues to admit that its products have had most purchases through the internet and telephone network, and moving its division of customer care to El Salvador and India. Its foreign market entry has been easy owing to an enlargement in its customer base and via acquisitions from the time of its inception. Apart from desktops and PCs (personal computers), Dell also offers devices for data storage, network switches, servers and computer peripherals. It also sells cameras, MP3 players, HDTVs, printers and other electronics. It also offers software and hardware in third-party. This has given it recognition in the foreign market (Kyle 17).
Dell opened in the United Kingdom its first international subsidiary. It used a trade show in Spring Comdex to unveil its fastest performing PC (Personal Computer), with a 12 Megahertz, 286-based system. The industry opened other subsidiaries in Japan and Australia as their first entries into the region of Asia Pacific. The corporation continued to grow and even opened a manufacturing center in Ireland (at Limerick), in order to offer better services to clients in the Middle East, African continent and European continent. It launched website, opened a first customer in Asia-Pacific (in Penang, Malaysia), and launched premier pages for its corporate customers. It also opened manufacturing centers in China, Xiamen, and a second in Texas. It broadcasted its manufacturing sites in the United States, Brazil and Ireland. Dell has also partnered with other industries basing on the Code of Conduct by Electronics Industry (Kyle 23).
Dells potential competitors include Acer, Samsung, Sony, Toshiba, Apple, Asus, IBM, Lenovo, Gateway, Sun Microsystems, MSI and HP (Hewlett-Packard). Dell seems to show no interest in alliance with any of its competitors. It has tried to remain in stiff competition by improving on its marketing strategies and expanding its product line. Dell and Alienware (Dells subsidiary) compete against VoodooPC (HP s subsidiary) Falcon Northwest, AVADirect, and other manufactures (Kirk 11).
Dell is experiencing an advantage of acquisition of various manufactures and companies. It has acquired and owned many of them such as Alienware, EqualLogic, Perot Systems, KACE Networks, Software-as-a-Service, Compellent company, Backup and Disaster Recovery software (AppAssure) and Clarity Solutions. It has also agreed to buy Sonic Wall and still wants to purchase Wyse (Antone 49). That makes it be a company rich with facilities hence expanded business. The challenges that Dell is facing are related to the stiff competition in the market. Its server market’s share dropped from 9.5 per cent to 8.1 per cent. Some of its products have been doubted by its customers. They are said to be faulty, especially their batteries. This has reduced their number of customers (Ashlee 33).
The company has taken some measurements to reduce these drawbacks. These include reducing the prices of their products, making free shipping and offering free bonuses on their products (Kirk 44).
Works Cited
Gonsalves, Antone. Dells EqualLogic buy could drive down iSCSI storage prices. New York:
InformationWeek, 2007. Print.
Kirk, Ladendorf. Dell Closing its last large U . S. Plant. Los Angels: Austin American-
Statesman, 2009. Print.
Pope, Kyle. Dell plans expansion. New York: Austin American-Statesman, 1989. Print.
Vance, Ashlee. In suit over faulty computers,window to Dells fall. New York: New York Times,
2010. Print. Read More
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