StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Dell - Research Paper Example

Comments (0) Cite this document
Summary
This is a multinational technological computer corporation in America, which does the selling and supporting of computers and products and services related. It has done its marketing in the form of advertisements. Those advertisements have appeared in various types of media with…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.1% of users find it useful
Dell
Read TextPreview

Extract of sample "Dell"

Dell This is a multinational technological computer corporation in America, which does the selling and supporting of computers and products and services related. It has done its marketing in the form of advertisements. Those advertisements have appeared in various types of media with the inclusion of the internet, catalogs, television, magazines and newspapers. Some of its marketing strategies are making a free offer in shipping, lowering prices and offering products with free bonus, an example of Dell printers. Dell continues to admit that its products have had most purchases through the internet and telephone network, and moving its division of customer care to El Salvador and India. Its foreign market entry has been easy owing to an enlargement in its customer base and via acquisitions from the time of its inception. Apart from desktops and PCs (personal computers), Dell also offers devices for data storage, network switches, servers and computer peripherals. It also sells cameras, MP3 players, HDTVs, printers and other electronics. It also offers software and hardware in third-party. This has given it recognition in the foreign market (Kyle 17).
Dell opened in the United Kingdom its first international subsidiary. It used a trade show in Spring Comdex to unveil its fastest performing PC (Personal Computer), with a 12 Megahertz, 286-based system. The industry opened other subsidiaries in Japan and Australia as their first entries into the region of Asia Pacific. The corporation continued to grow and even opened a manufacturing center in Ireland (at Limerick), in order to offer better services to clients in the Middle East, African continent and European continent. It launched Dell.com website, opened a first customer in Asia-Pacific (in Penang, Malaysia), and launched premier pages for its corporate customers. It also opened manufacturing centers in China, Xiamen, and a second in Texas. It broadcasted its manufacturing sites in the United States, Brazil and Ireland. Dell has also partnered with other industries basing on the Code of Conduct by Electronics Industry (Kyle 23).
Dells potential competitors include Acer, Samsung, Sony, Toshiba, Apple, Asus, IBM, Lenovo, Gateway, Sun Microsystems, MSI and HP (Hewlett-Packard). Dell seems to show no interest in alliance with any of its competitors. It has tried to remain in stiff competition by improving on its marketing strategies and expanding its product line. Dell and Alienware (Dells subsidiary) compete against VoodooPC (HP s subsidiary) Falcon Northwest, AVADirect, and other manufactures (Kirk 11).
Dell is experiencing an advantage of acquisition of various manufactures and companies. It has acquired and owned many of them such as Alienware, EqualLogic, Perot Systems, KACE Networks, Software-as-a-Service, Compellent company, Backup and Disaster Recovery software (AppAssure) and Clarity Solutions. It has also agreed to buy Sonic Wall and still wants to purchase Wyse (Antone 49). That makes it be a company rich with facilities hence expanded business. The challenges that Dell is facing are related to the stiff competition in the market. Its server market’s share dropped from 9.5 per cent to 8.1 per cent. Some of its products have been doubted by its customers. They are said to be faulty, especially their batteries. This has reduced their number of customers (Ashlee 33).
The company has taken some measurements to reduce these drawbacks. These include reducing the prices of their products, making free shipping and offering free bonuses on their products (Kirk 44).
Works Cited
Gonsalves, Antone. Dells EqualLogic buy could drive down iSCSI storage prices. New York:
InformationWeek, 2007. Print.
Kirk, Ladendorf. Dell Closing its last large U . S. Plant. Los Angels: Austin American-
Statesman, 2009. Print.
Pope, Kyle. Dell plans expansion. New York: Austin American-Statesman, 1989. Print.
Vance, Ashlee. In suit over faulty computers,window to Dells fall. New York: New York Times,
2010. Print. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Dell Research Paper Example | Topics and Well Written Essays - 500 words”, n.d.)
Dell Research Paper Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/business/1595548-dell
(Dell Research Paper Example | Topics and Well Written Essays - 500 Words)
Dell Research Paper Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/business/1595548-dell.
“Dell Research Paper Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/business/1595548-dell.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Dell

Dell laptop

.... Laptops are easy to use and easy to carry out therefore users prefer laptops more as compared to desktop computers now. Dell laptop is preferred by most of the users because Dell laptop is considered to be durable and affordable. Dell enjoys goodwill among the customers all over the world due to the quality of its products. Dell produces a variety of laptops customized for users with different needs. Dell laptops are classified on the basis of; scope of business, usage at home or office, business focused laptops, laptops for workstations with high performance. One of the reasons behind the success of Dell laptops is the variety offered by Dell in its products. Users can acquire a laptop in accordance with their needs due to the wide range...
3 Pages(750 words)Research Paper

Dell Corpation

... more quickly than companie with low-moving, indirect ditribution channel, turning over inventory every three day on average. In 1985 the company tarted aembling it own PC brand. Ever ince, Dell had achieved phenomenal growth and by 2000 had topped $25 billion in ale and over $2 billion in net income. In late 2000, however, (erwer, 2005, 63) the PC indutry' average 30-year growth rate crahed to a negative 10% due to low economy. Dell Corp. had to make difficult deciion on how to utain it profitability in light of it broad product portfolio--PC, worktation, and erver on torage product for a broad cro-ection of cutomer in the United tate and worldwide. Dell' high return to hareholder ha been the reult of a focued effort over time to balance...
3 Pages(750 words)Case Study

Dell Corporation

...that average annual returns are anticipated to exceed 13 percent over the next 10 years, with investment alternatives performing at single digit growth rates (approximately 7 percent to 9 percent). This approach is based on Dell superior understanding of the problem solved by the product, the benefits it offers and issues it addresses. Dell is a leader in IT industry with S$ 57.095 billion revenue a year. Customers and technology are the primary driving factors in this arena (Dell Corporation Home Page 2008). Customers want products that satisfy their needs or improve their productivity. In order to respond to external environment, Dell looks for ways to deliver these...
13 Pages(3250 words)Case Study

Dell Inc

...) An example of this type of relationship could be the Department of Defense as a buyer from defense contractors literally is the only buyer of goods and services for the purpose of our countries defense. (QuickMBA.com, 2004) In this case, the buyer has monopolistic power over the sellers, and can dictate what it wants and how much it is willing to pay. However, no such limited monopoly exists in the computer marketplace. The company as a buyer of goods and services is one of many, and holds no monopolistic control over the marketplace. The fact that Dell is not a strong purchaser in the marketplace according to Porter should not be construed to mean that Dell doesn't have a strong position in the market, or that it cannot exert strong...
3 Pages(750 words)Essay

Dell Marketing

... market had grown to be the largest in the region from a volume standpoint, and as with each of the company's international channels posed its own set of unique challenges. The market leader domestically was Lenovo, a company which had an extensive small-to-medium scale business model appropriated for the country. In order to compete with Lenovo, for starters Dell tripled its production capacity by shoring up its operations in Xiamen. Bear in mind that for any sustainable competitive advantage to be achieved by the company in the region, the strategic plan must be closely adaptable to the pertinent market segments. Although opening its doors has resulted an a hitherto unseen westernization of the country, the smaller cities remain highly...
2 Pages(500 words)Case Study

Dell

... in comparison without discounts or special offers. Dell might be able to play with its perceived image of reliability and dependability to ensure that it becomes and remains the top player in the computer industry. It can also offer multiple operating systems and more choices to its buyers to make the product line more attractive overall (LaGesse, 2007). Introduction Dell, from a company formed in a dorm room with just $1,000, has come a long way to being one of the most admired and richest companies in the world (Fortune, 2006). Early on in its history it managed to give the image of being a giant while it was running as a small firm (Chozich, 2005). As a company it has managed to give the IBM, HP, Compaq, and many others stiff...
13 Pages(3250 words)Essay

Dell development

... be scattered through out the world. Methodology of new product development continues to evolve and grow in complexity and effectiveness. Competitive pressures, advanced information technology and web-enabled NPD are the next step in process for companies that have already structured their NDP processes (Erlandson, 2001). As Dell continuously develops new product, it is in the process of taking the next step forward. A well-defined, well-practiced system for managing product development from inception to launch leads a firm to success. As costs of development grow larger, opportunities shrink. Firms then turn to automate the NPD process. Dell has kept pace with the technological advances that continue to accelerate; it has also been able...
4 Pages(1000 words)Essay

Dell Inc

... to develop impressive technological products since last five years. This trend is because of Dell’s propensity to bless its employees with too much autonomy, which consequently caused its ability to innovate effectively. In the light of this argument, Dell is suggested to implement relatively centralized approach to management in order to provide viable direction to its R and D department. 5.0 Conclusion This report analyzed the current condition of corporate governance and came to acknowledge that this exercise is often plagued with agency problem. However, information technology is the most suspicious industry regarding corporate frauds. Additionally, Dell is facing an internal threat based on its inability to innovate effectively...
2 Pages(500 words)Research Paper

Dell, Inc

... recognition in the world and is currently the number three supplier of computers in the world. This paper is going to highlight the business cycle of Dell, including risks the company faces, and the reason for their success. Dell computers face challenges in its demand. The company offers its computers at low cost. The low price makes customers buy the computers. Lower prices and high quality made dell computers become so popular all over the world. An increase in demand required an increase in supply. Dell expanded its company size and was able to manufacture many computers, making it the number one shipper of computers as by 2012. Consumer’s income always affects the supply of demand of a product(Hawken, 1988). It also depends...
8 Pages(2000 words)Research Paper

DELL

... as the Chinese got the first experience being the aim market for Dell; evidently, this itself was substandard for the people in the west (Camp 2012). All the same, the phone looked splendid with a rare design; moreover, it had a built-in receiver and ran on an Open Mobile System. Once people heard about these and other features, the interest faded slowly; naturally, for a leading computer technology company, one would expect features such as 3G circuitry in an android phone manufactured in China. Most of the consumers also lamented about the lack of Wi-Fi in the smartphone; in fact, the only type of wireless network that the device had was Bluetooth. The touchscreen was better off with a screen resolution greater than that of the iPhone...
5 Pages(1250 words)Essay

Strategy and Transformation in Dell Computer Corporation

The management principles,  strategy, and vision are responsible for all the success of Dell. It was founded in the year 1984 as PC’s limited. In June 1988, when its first stock offering entered the market,  the name officially changed to Dell Computer Corporation. The year 1986 was a memorable year for Michael Dell and his corporation when Dell entered the European market. By the year 1989, Dell acquired sales of $50 million. The last four quarters earned revenue of around $57.9 millions2. Dell always aims to deliver innovative technology and services. This company sells the maximum number of systems than any other computer company.

The main principle of Dell is selling computers directly to the custome...
10 Pages(2500 words)Case Study

What Enables Dell to Maintain Competitive Advantage

... competition the extent of which keeps on surmounting by the day. The other factors of competitive advantage, i.e, efficiency, quality, innovation essentially contribute in enhancing the effect of customer responsiveness and service provided by the organization through improving the value for the customer (Muller, 1991). The main pillars of Customer Responsiveness as have been identified by Hill and Jones (1995), are as follows: a)      Quality b)      Customization c)      Customer order response time d)     Superior design e)      Superior service f)       Superior after-sales service and support Dell, Inc. is the organization that I have chosen to illustrate the extent of contribution that superior customer responsiveness has...
9 Pages(2250 words)Case Study

Dell Computers: Marketing Analysis

... as printers currently bring in such a trivial portion of total business revenue. For this reason, Dell must adopt an appropriate marketing model, focusing on printer sales in order to make these products contribute more to the profitability expectations of Dell. This report identifies the marketing concept, proposes positioning tactics for Dell Company as well as highlights the competitive and consumer environments which impact Dell’s future successes in marketing. 2.0 What is marketing? The technical definition of marketing is “the process or technique of promoting, selling, and distributing a product or service” (Henell, 2003: 1). From this definition, Dell is currently active in all of these activities in the course of daily business...
10 Pages(2500 words)Case Study

Understanding the UK Customers Satisfaction When Purchasing Dell Computers

... employs more than 82,700 employees globally, at the service of millions of customers. During 2008, Dell became the second largest seller of personal computers in the world. First and foremost, “Dell was founded in 1984 by Michael Dell on a simple concept: by selling computer systems directly to customers, we could best understand their needs and efficiently provide the most effective computing solutions to meet those needs.” (History: company timeline n.d.). Michael started his company when he was a student in University of Texas at Austin with a capital of $1,000. At that time he named his Company as PC’s Limited. He dropped out of school in order to concentrate fulltime on his business. Next, during 1985, his company developed a personal...
15 Pages(3750 words)Research Proposal

Business of Dell in India

... at the vehement rate, the leading global players started to view India as the preferred destination for their services. Dell Computers, once the largest producer of personal computers was not an exception either. Established by Michael Dell, the company chose Bangalore as the favored place to inaugurate operations in India. Why India? As the growth of the encouraging external environment of India has been analyzed in the previous part; there were more reasons to choose India as the preferred destination by the IT major like Dell. At the outset i.e.in early 2001, Dell started its venture in India with the customer contact centre at Bangalore. The customer contact centre of Dell Computers provided customer care to the customer care...
7 Pages(1750 words)Assignment

The Article Architecture in Everyday Life Written by the Author Dell Upton

.... (February 2006). “Santiago Calatrava.” The Brooklyn Rail. Tischhauser, Anthony, Stanislaus, & von Moos. (1998). Calatrava – Public Buildings. Basel, Switzerland: Birkhouser Publishers. Upton, Dell. (2002). “Architecture in Everyday Life.” New Literary History. Vol. 33: 707-723. Valencia City Guide. (2008). “The City of Arts and Sciences.” Retrieved February 22, 2010 from Winkelman, Victoria & Kami Duncan. (October 7, 2002). “Biography: Santiago Calatrava.” SMU News.... Architecture and the Everyday In his article “Architecture in Everyday Life,” Dell Upton defines the concept of ‘everyday life’ as an entity of the ‘other’, as something that can only be defined by what it is not. In making this...
8 Pages(2000 words)Article

Analysis of Dell Computers Business Development Strategy during Global Expansion Phase

... their business network across the globe. However, it is also a fact that the companies have to encounter many critical issues and challenges during the expansion phase and it is imperative that the firms must have adequate strategies and plans to face these challenges. The following essay aims to discuss and analyze the business development strategy adopted by the “Dell Computers” during the phase of their business expansion. In this regard, the essay explores different areas of Dell business operations that went through managerial changes in order to comply with the demands of global expansion process. The essay also identifies the main challenges and obstacles faced by the management of Dell and the strategies adopted by Dell computers...
12 Pages(3000 words)Term Paper

Can the Dell Inspiron 1545 Experience Growth Again

... in order to determine whether the Dell Inspiron 1545 can achieve more market gains. It is this market segment that maintains the homogenous characteristics most likely associated with this product based on price and functionality and should be included in the study. The primary research will use interviews to identify whether representatives of this market segment have specific preferences or needs when exploring potential purchases of laptops. References: Tp.edu.sg. (2007), Insights on brands: perception and purchase behaviour of Singaporean youths, Temasek Polytechnic. http://www.tp.edu.sg/youth_survey07.pdf (accessed April 10, 2010).... Topic: Can the Dell Inspiron 1545 experience growth again? The product: The...
13 Pages(3250 words)Case Study

Dell and Customer Service Support and IT Solutions

... customer value is understood and met by Dell Are basic customer requirements noticed by Dell? Yes. All processes are aligned to not just meet the customer needs, but to exceed them. Is customer value considered in product material? Yes. Every component is chosen based on demand and needs of the customer. Is customer value considered in Dells computer packaging? Yes. Through high quality packaging and shipping additional products with a purchase Does Dell have any mechanism to measure customer satisfaction? Yes. Questionnaires, Feedback and Customer Satisfaction Score are used to measure customer satisfaction. Discuss any other aspect of customer value which is not considered by product/service provider The touch and feel factor must...
15 Pages(3750 words)Research Paper

Dell Inc. in 2008: Can it Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers

... with that of Hewlett Packard with due reference from the case study “Dell Inc in 2008: Can it overtake Hewlett Packard as the worldwide leader in personal computers.” A) Dell’s Strategy to overcome HP in Personal Computers Michael Dell founded the company with simple vision and business concept that the personal computers could be built and sold directly to the consumers which would eliminate the additional costs of intermediaries between the company and consumer and thus reducing the overall cost of the PCs making it cheaper than other PCs in the market. The other advantage was that it reduces the costs and risks associated with carrying large stocks of parts, components and finished goods (Thompson and Gamble, 2006). The company later...
8 Pages(2000 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Dell for FREE!

Contact Us