Business - Bus Assignment - Essay Example

The company is also planning to reduce its carbon emission by 20 percent. The leadership brands of the company include Pampers, Ariel, Tide, Lenor, Head & Shoulders, Wella, Oral-B, Ace, Ambi Pur, etc. The headquarters of P&G is in Cincinnati, Ohio. There are about 127,000 employees working in P&G, in around 80 countries. The products of P&G are sold in about 180 countries around the world. P&G is a public company and its stocks are listed and traded on New York and Paris Stock Exchange. Organizational Structure There are two units known as Global Business Units (GBU) in the organizational structure of Procter & Gamble.

They are the global operation, global business services and the corporate functions. The global business units were effective from 2011. The two GBUs are in two segments of the company, they are: a) beauty product segment, b) health care segment. The primary task of the global business units is to form innovative strategies for launching the brands. The company identifies the needs of the consumers and develops new products through innovation and upgrading their brand features and quality. This is done through effective marketing plans and floating innovative commercials.

The global operational department includes the market or business development department, which has the responsibility of developing market plans at regional level. The business development department identifies the target retail customers, customer trade channels. These are divided into geographical units such as, a) North America, b) Western Europe, c) Latin America, d) Central & Eastern Europe/ Middle-East/ Africa, and e) Asia. The Asian countries include Japan, China, Australia, India, Korea, etc.

The global business services includes technology, process and other data tools which help the global business services to introduce better tools for understanding the nuances of the business. This also assists the business development department to offer world-class solutions at low cost to the people around the world. The corporate functions are the company level strategies and which help in portfolio analysis, accounting practices, treasury, governance, human resources and other legal and functional support system.

This shows that P&G has a flat organizational structure (Procter & Gamble 2012). Key Executives The present President and CEO of Procter & Gamble is Robert McDonald, the chairman is A.G. Lafley, the vice chairman for global operations is Werner Geissler, the CFO is Joe Moeller, the President of Global Business Services and Chief Information Officer is Marc S. Pritchard, the Global Human Resources Officer is Filippo Passerini, the Chief Technology Officer is Robert L. Fregolle, Jr and the Global Brand Building Officer is Valarie L. Sheppard. Financial Strategy The financial highlights of the company show that the company has generated sales revenue of $82,559 million in the year 2011.

The operating income was $15,818. If we analyze the financial condition of different product segments, then in beauty segment the leading products were Head & Shoulders, Olay, Pantene, Wella, etc. The revenue generated from sales was about 24 percent, in the grooming segment the popular brands are Braun, Fusion, Gillette Mach 3, etc. The sales generated from the department were about 9 percent.