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The Course Marketing Management - Assignment Example

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This paper "The Course Marketing Management" presents the opinion of one of the students who took the course Marketing Management. This course indeed helps her to analyze different brands out in the market and the strategies that they use to attract the market and develop brand loyalty…
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The Course Marketing Management
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Download file to see previous pages It basically falls into the learning stage and application. Although equipped with a basic knowledge through different kinds of literature, I have been interested in finding more facts about the subject matter to contribute to my learning and be able to be one of the top marketing managers in the society. Hence, learning what the principles of marketing management, how a marketing manager influences the market and understanding the different aspects of the marketing mix are the focus of my expectations.

On the other hand, many companies are putting much effort into developing their products through the way of branding, choosing the best packaging and putting the right features in order to catch the attention of the market. As well as pricing, choosing the right place and its promotion techniques to reach potential customers are important considerations for the company. People who are willing and able to spend money on the exchange of benefits from the products are said to be the customers or potential customers in a market. In this process of exchange, the main goal of companies is to make a profit while customers are into satisfaction. However, what values do the companies offer to the customers and what are the specific sources of value do they offer to us? Are these ideas clearly defined to the customers? How do the companies offer value to the market through their advertising campaigns? As this course discusses the process of marketing management, we will try to examine these questions and provide information on how companies are being fair to the market as they sell their products.

Marketing managers have put much effort into developing their products in order to fit with their target market and ensure customers’ satisfaction. At some point, people are likely to patronize the company because of the environment of the store and not because of the products. ...Download file to see next pages Read More
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