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Charities Services Marketing on the Internet - Case Study Example

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The paper "Charities Services Marketing on the Internet" states that charity services require finance on a regular basis for various projects.  The purpose of the charitable institutions may be poverty relief, education, religion, health, sports, human rights, animal welfare, etc…
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Charities Services Marketing on the Internet
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Download file to see previous pages When my association with the Jeddah Autism Center, the first center working with Autistic children in the middle-east, started five years ago, my realization about charity was somewhat unclear and confused.   When I have been passionately involved in the process, as a Public Relations Manager, I understood the enormity of the issue, cause, and the responsibility of mankind.
The charity has no religion, language or borders. A Saudi Arabian’s heart goes for an Aid’s victim in Africa. Similarly, an African industrialist may like to espouse the cause of a spastic child of the United States. The basic philosophy is, a project of any category is important, not only to the institution involved and the beneficiaries but also to the people worldwide and humanity. Why a particular ailment of the eye is important to a philanthropist, irrespective of the borders or country, why not heart disease? To understand human psychology, we have to go deep, and many times, we will not come to know the true reasons behind such decisions. He might have suffered due to Glaucoma. His daughter might have suffered from esotropia, the tendency for eyes to become cross-eyed.
The approach of the communities, societies, governments and the corporate world towards charity should be reformed by setting clear objectives and goals, not in terms of concessions from the government or income tax, but in terms of concrete results that benefit the needy. The organizational structure should be revamped, and the approach should be business-like.
Only the business houses which have clarity in objectives, vision in its strategy, dedication in work, division of responsibility and clear cut authority succeed in business. Any organization for that matter should embrace these principles to be successful, and this is applicable to charitable organizations also.
The Government recognizes various organizations for the provision of land, concessions in tax, grants, subsidies, etc. ‘Federal tax law provides tax benefits to nonprofit organizations recognized as exempt from federal income tax under section 501©(3) of the Internal Revenue Code (IRC). It requires that most organizations apply to the Internal Revenue Service (IRS) for that status.’ ...Download file to see next pages Read More
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