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Markting - Essay Example

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The company successfully undertakes its international business with the help of its auxiliary branches functioning all across the…
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Download file to see previous pages The organization operates with over 250 companies which are operating around the world. Johnson and Johnson has its headquarters in New Jersey and New Brunswick and has around 114,000 people as its employees according to the December 31, 2010 estimates (Datamonitor, 2012).
The major three segments of the company constitute of consumer, medical devices and diagnostics, and the pharmaceuticals. The consumer segment of the J&J develops, produces and promotes a variety of oral care, skin care, wound care, baby care, and products for women’s health care. There are over-the-counter (OTC) pharmaceutical products and the nutritional products offered by the company too. The major brands manufactured by the company include Band-Aid (adhesive bandages); Aveeno (skin care products); Clean & Clear (skin care products for teens); Carefree (panty liners); Motrin IB (ibuprofen products); Johnsons baby and adult lines of products; RoC (skin care products); Neutrogena (skin and hair care products); Stayfree (sanitary protection products); Listerine and Reach (oral care products); Tylenol (acetaminophen products)Zyrtec (allergy products); Pepcid AC (acid controller); Dabao (moisturizers); and Splenda (sweetener). The products of the company are supplied and sold to the wholesalers and the retail chain outlets which are independently functioning all across the globe.
Johnson and Johnson aim to keep its pricing on parity with its competitors in the industry. It aims to undertake a penetration pricing strategy for its products and strives to enter new markets to market its new products. However for some established products like baby care products, the company has established the premium pricing strategy. The major competitors of the company lie in the pharmaceutical and drug industry. They include Pfizer Inc., GlaxoSmithKline plc, and others operating in the ...Download file to see next pagesRead More
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