StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

J.C. Penney - Change Management - Case Study Example

Comments (0) Cite this document
Summary
The paper "J.C. Penney - Change Management" focuses on the mission and vision of the company. It provides an overview of the retail industry and SWOT analysis of J.C. Penney. The author of the paper describes the leadership style of Ron Johnson as well…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.8% of users find it useful
J.C. Penney - Change Management
Read TextPreview

Extract of sample "J.C. Penney - Change Management"

Download file to see previous pages J.C. Penny’s vision ‘is to be America’s shopping destination for discovering great styles at compelling prices.’ The company’s stated goal is to build deeper, more enduring relationships with its customers, increase associate engagement and retention and deliver industry-leading financial performance for its shareholders. As a business strategy, J.C. Penney intends to become a growth leader in the retail industry. The retailer strives to achieve excellence in style authority, customer interactions, digital experiences, and operational effectiveness (JCPenney, 2013).
History of J.C. Penney
James Cash Penney opened the first J.C. Penny store in Kemmerer, Wyoming in 1902. In 1907, he purchased “The Golden Rule Stores” chain of stores where he was a partner. In 1913, the company changed its name to the J. C. Penney Company and adopted the business principles that would guide the company to conduct its business.
By 1922, the J.C. Penney operated 371 stores located in 27 different states. J.C. Penney went public in 1929. In 1951 the company introduced credit sales and in 1953 it began catalog sales. The company advertised on national television for the first time in the 1970s. In the 1990s, the J.C. Penney stores became ‘anchors’ for the malls that came up across the United States. In 1994, J.C. Penny launched its e-commerce website www.jcp.com. In 2005, online sales exceed $1 billion. A year later, the retailer unveiled Sephora, the store-within-a-store concept. The company launched its customer loyalty program, JCP Rewards, and its Customer FIRST initiative in 2008 (JCPenney, 2013).

Overview of the Retail Industry
The retail industry in the United States clocks more than $3.8 trillion in retail sales on an annual basis (Business Wire, 2013). The ongoing recessionary conditions have thwarted the industry from registering rapid sales growth in recent times. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(J.C. Penney - Change Management Case Study Example | Topics and Well Written Essays - 2000 words, n.d.)
J.C. Penney - Change Management Case Study Example | Topics and Well Written Essays - 2000 words. Retrieved from https://studentshare.org/management/1624882-jc-penney-when-did-the-giant-retailer-make-the-change-and-why-myron-ullman-vs-ron-johnson-leadership-styles
(J.C. Penney - Change Management Case Study Example | Topics and Well Written Essays - 2000 Words)
J.C. Penney - Change Management Case Study Example | Topics and Well Written Essays - 2000 Words. https://studentshare.org/management/1624882-jc-penney-when-did-the-giant-retailer-make-the-change-and-why-myron-ullman-vs-ron-johnson-leadership-styles.
“J.C. Penney - Change Management Case Study Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/management/1624882-jc-penney-when-did-the-giant-retailer-make-the-change-and-why-myron-ullman-vs-ron-johnson-leadership-styles.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF J.C. Penney - Change Management

Organizational Change & Change Management

...?Organizational Change & Change Management Briefly discuss Introduction to Organizational Change & Change Management  Organizational Change 1 Definition Organizational change can be defined as: “Organizational Change is a framework for putting new business process in affect, making changes in the structure of organization or employing any cultural change within the organization. A systematic approach to organizational change requires people to learn new sets of skills and behavior.” (McNamara, n.d.) Organizational Change...
12 Pages(3000 words)Assignment

Tierney, S. Deaton, C. and Whitehead, J. (2008)

...?The research focuses on the basic problems faced by the Type diabetes mellitus (T1DM) exhibiting disturbed eating or weight control patients. The literature review section of the research is logically organized as the research contains several topics to make it all clear what actually the problem is. After reading the research one can easily be able to answer all the questions about the research. The data is arranged in a good manner which makes the research complete. The literature review section provides an effective summary about all the relevant studies done in the field. The content about the studies is arranged in such a manner that it becomes easy to explore throughout the research and to be practical about it. As provided...
1 Pages(250 words)Essay

J&J

...? of the of the J&J Company The J&J Company manufactures the drug Tylenol which is used to cure flue and fever. However since it was first commercially released in the market, it has been in the limelight for various controversies. The reputation of the Company has greatly been tarnished by the stories of deaths which the drug had caused The J&J Company is faced with a dilemma because it cannot give direct warnings regarding specific organs as this would only cause confusion about the use of drug. Also they cannot mention about the risk of death on the warning label because people with suicidal tendencies may start using it. The drug...
1 Pages(250 words)Assignment

Change Management

...? Change Management This research paper intends to analyze problems in a particular healthcare organization and suggest appropriate changes to be implemented on the basis of the same. It has been noted that the analyzed healthcare unit was lacking in the aspect of maintaining hand hygiene and following certain specific standards set by concerned authorities for the overall industry. Hence, the paper suggested proper implementation of NAHQ Code of Ethics and Standards of Practice and also discussed the strategies to be framed for the same to ensure maximum effectiveness of the entire process. Change Management It is a universal fact that...
6 Pages(1500 words)Research Paper

Change & Change Management

...Change and Change Management Who Moved My Cheese is an artistic text in form of a parable that shows four characters: two little people and two mice in a maze, all trying to have their Cheese. Who Moved My Cheese is written by Spencer about four characters that have different ways of coping with change. This is a fiction with an artistic approach Cheese as a word. Cheese has been used in the text to mean something that the company or organization holds dear (Spencer 14), hence why I chose this fictional text for analysis. The Cheese in this case refers to the livelihood, status and way of life that the four characters had in their environment (Spencer 14). For a company,...
4 Pages(1000 words)Term Paper

Change Management

... therefore be aware of the importance of change, the reasons for the antipathy toward change and all the implications of any change they seek to institute into the organization. References Kreigler, T. (1999). Management of Business Organisations. London: Routledge. Schiesser, R. (2008). A Management System for the Information Business. New York: Prentice Hall. Spencer, J. (2001). The Process of Managing Chenge in Organisations. New York: White Plains.... Running head: Change Management Date: Change Management The subject of change management is normally an issue regarded very lightly in most organizations. Most managers do...
2 Pages(500 words)Essay

Madam C. J. Walker

...Madam C. J. Walker Most cosmetologists are aware that the foundation of cosmetology in America had been in the hands of a black woman. She was called Sarah Breedlove in her childhood, but the world knows her as Madam C. J. Walker. Not many are aware that important chronicles from the life of this leading Afro-American entrepreneur of the early nineteenth century would have been lost to time, had not the good will of her great-great-granddaughter prevailed. Yes, whatever we know of Madam Walker, we owe it to A’Lelia Bundles, whose obsession with writing translated itself into revealing to the world, the unknown private world of women in the Walker family, led by the...
7 Pages(1750 words)Essay

Management at J.C. Penney Company, Inc

..., it will be important that the organization embraces consultative management structure. The organization can retain its structure but the CEO is not to make and order the execution of key decision without the participation of the managing director and the rest of organizational executives. Organizational stakeholders are also to be consulted through their representatives when major policy changes are being contemplated. This will ward off the dangers of acting on maladroit strategies as was the case when JCPenney sought to abandon high-low pricing coupons, acquire Joe Fresh cloth line and expunge deep discounting simultaneously. References Carsky, M. L. (1994). Creating an American...
4 Pages(1000 words)Research Paper

The J.C. Penney Case

...that it preferred to have promotional sales in place. Perreault Jr., Cannon & McCarthy (2014) emphasized that in any competitive market, different companies ought to identify what makes them unique and base on these uniqueness to create their competitive advantage. One major problem that was associated with J.C. Penney however was the fact that Johnson overly compared his company to others like Target and Apple and wanted his to be like those companies when in actual fact J.C. Penney was totally different from these companies. J.C Penney’s uniqueness was firmly rooted in the company’s old pricing strategy which seems to have gone down well with the customers. The best Johnson could have...
2 Pages(500 words)Assignment

Innovative Organisation: J C Bamford Excavators Limited

...work modes that can increase the efficiency of the machine and the performance of the operator (J C Bamford Excavators Ltd, 2009c). The versatility in function is another important characteristic of the wheeled excavator. In one of the models, the JS200W Wastemaster, there is feature that can change the boom and arm configuration, TAB booms and handling configurations. This is important specifically for a job of limited time. Functions such as this when added to the feature of loadover visibility are the presentation of the sensitivity of the company to the needs of the clientele. With construction machineries such as the wheeled excavator, it can be considered as a luxury to offer...
10 Pages(2500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic J.C. Penney - Change Management for FREE!

Contact Us